Total amount raised
$12.3 Millions
Latest funding date
11/01/2022
Location
LIV has successfully raised funds through multiple rounds, with its latest funding coming from Hartmann Capital in a Secondary Market round. The platform specializes in creating technology to share Virtual Reality (VR) experiences, offering tools for recording and streaming VR and AR content.
Keep reading to explore the intricacies of LIV's fundraising journey and the investors backing this innovative platform.
What Is LIV?
LIV, founded in 2016, is a pioneering company in the Virtual Reality (VR) and Augmented Reality (AR) industry. Headquartered in Delaware, Ohio, the company was established by AJ "Dr Doom" Shewki and Cix Liv. With a small but dedicated team of 1-10 employees, LIV focuses on creating technology that enhances VR live streaming experiences.
The company offers a comprehensive toolset for recording and streaming VR and AR content, empowering creators to engage with their audiences in real-time. LIV supports over 800 apps and games, driving significant engagement with over 100 million views generated monthly by its creators. The platform is designed to transform passive spectators into active participants, redefining live-streamed gaming content.
How Much Funding Has LIV Raised?
- Convertible Note
- Amount Raised: $100K
- Date: July 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and initial product development.
- Seed Round
- Amount Raised: $120K
- Date: July 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the platform and expand the team.
- Seed Round
- Amount Raised: $1M
- Date: July 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance technological capabilities.
- Series A
- Amount Raised: $2.6M
- Date: November 2019
- Lead Investors: Hiro Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and invest in product development.
- Series A
- Amount Raised: $8.5M
- Date: March 2022
- Lead Investors: BITKRAFT Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team, invest in a creator and developer fund, and release proprietary technology.
- Secondary Market
- Amount Raised: Undisclosed
- Date: November 2022
- Lead Investors: Hartmann Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors and support ongoing operations.
Total Amount Raised: $12.32M
Current Valuation: Not publicly disclosed
Key Investors
- BITKRAFT Ventures
- Details: BITKRAFT Ventures is a leading investment platform for gaming and Web3 globally, founded by Jens Hilgers. It operates five venture funds with over $570 million in assets under management.
- Investment Focus Areas: Gaming, esports, interactive media
- Notable Investments: Not publicly disclosed
- Hiro Capital
- Details: Hiro Capital is a venture capital firm that invests in games, esports, and digital sports. It focuses on backing innovative companies in these sectors.
- Investment Focus Areas: Games, esports, digital sports
- Notable Investments: Not publicly disclosed
- Sony Innovation Fund
- Details: Sony Innovation Fund is the investment arm of Sony, focusing on innovative technologies. It aims to support startups that can bring new value to Sony's business.
- Investment Focus Areas: Technology, innovation
- Notable Investments: Not publicly disclosed
- Amazon Alexa Fund
- Details: Amazon Alexa Fund invests in companies that are advancing voice technology and related innovations. It aims to foster the growth of the voice ecosystem.
- Investment Focus Areas: Voice technology, smart home devices
- Notable Investments: Not publicly disclosed
- Credo Ventures
- Details: Credo Ventures is a venture capital firm focusing on early-stage technology companies in Central and Eastern Europe. It aims to support innovative startups in the region.
- Investment Focus Areas: Early-stage technology companies
- Notable Investments: Not publicly disclosed
What's Next for LIV?
As LIV looks to the future, the opportunities are vast. With a recent $8.5 million funding round, the company plans to expand its team and invest in a creator and developer fund. The release of proprietary VR technology is set to revolutionize the way creators engage with their audiences, potentially integrating LIV into every VR headset and game. This positions LIV to capitalize on the rapidly growing VR and AR markets, which are seeing increased adoption in gaming, entertainment, and beyond.
Future fundraising opportunities appear promising, with potential for additional rounds as the company scales. Strategic partnerships with major investors like BITKRAFT Ventures and Sony Innovation Fund could further bolster LIV's financial backing. However, challenges remain, including competition from other VR platforms and the technical complexities of integrating LIV's technology across various devices. Ensuring seamless user experiences and maintaining a competitive edge will be crucial as LIV navigates this dynamic industry landscape.
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