Yotpo
Total amount raised
$1.4 Billion
Latest funding date
March, 2021
Yotpo
Location
Title
Yotpo has successfully raised $406 million over eight funding rounds, achieving a valuation of $1.4 billion. The platform offers a suite of eCommerce marketing solutions, including SMS Marketing, Email Marketing, Reviews & UGC, and Loyalty & Referrals.
Keep reading to explore the intricacies of Yotpo's fundraising journey and the investors backing this innovative platform.
What Is Yotpo?
Yotpo, founded by Omri Cohen and Tomer Tagrin, is an eCommerce marketing platform that helps brands grow their direct-to-consumer business. Established in 2011, the company is headquartered in New York and has offices in Tel Aviv, London, and other global locations.
Yotpo integrates solutions for Loyalty & Referrals, SMS Marketing, Reviews, and Visual UGC, making eCommerce marketing smarter and more captivating for shoppers. The platform is trusted by brands like Rebecca Minkoff, Patagonia, and Steve Madden.
With a workforce of 501-1000 employees, Yotpo continues to innovate at the speed of eCommerce, providing brands with a competitive edge in the market.
How Much Funding Has Yotpo Raised?
- Series F
- Amount Raised: $230 million
- Date: March 17, 2021
- Valuation at Round: $1.4 billion
- Motivation Behind the Round: Accelerate their eCommerce marketing platform, deepen product synergies, grow partnerships and integrations, and enhance customer experiences.
- Series E
- Amount Raised: $75 million
- Date: August 4, 2020
- Lead Investors: Bessemer Venture Partners, Access Industries, Vertex Ventures, Hanaco
- Motivation Behind the Round: Invest in product and engineering, promote customer success, and prepare for economic downturns.
- Series D
- Amount Raised: $51 million
- Date: November 8, 2017
- Lead Investors: Access Industries
- Motivation Behind the Round: Expand capabilities in turning user-generated content into a marketing asset and support growth and revenue goals.
- Series C
- Amount Raised: $22 million
- Date: June 14, 2016
- Lead Investors: Bessemer Venture Partners
- Motivation Behind the Round: Build a unified platform for all forms of UGC and enhance mobile-first user-generated content experience.
- Second Funding Round
- Amount Raised: $15 million
- Date: June 23, 2015
- Motivation Behind the Round: Expand the New York City office and double the employee headcount within the next 12 months.
Total Amount Raised: $393 million. Current Valuation: $1.4 billion.
Key Investors
- Bessemer Venture Partners
- Details: Bessemer Venture Partners is a global venture capital firm with a history dating back to 1911. They have invested in over 200 companies that have gone public.
- Investment Focus Areas: Enterprise, consumer, healthcare, frontier technology.
- Notable Investments: LinkedIn, Shopify, Pinterest.
- Access Industries
- Details: Access Industries is a privately held industrial group founded by Len Blavatnik in 1986. The firm has a diverse portfolio spanning various sectors.
- Investment Focus Areas: Natural resources and chemicals, media and telecommunications, technology, real estate.
- Notable Investments: Warner Music Group, DAZN, Deezer.
- Vertex Ventures
- Details: Vertex Ventures is a global network of funds that invests in early-stage technology companies. They are part of the Vertex Holdings network.
- Investment Focus Areas: Enterprise, consumer, healthcare.
- Notable Investments: Grab, Waze, CyberArk.
- Hanaco
- Details: Hanaco is a venture capital firm that invests in technology companies at various stages. They focus on building long-term partnerships with their portfolio companies.
- Investment Focus Areas: Enterprise software, consumer internet, digital health.
- Notable Investments: Via, Moovit, Yotpo.
- Blumberg Capital
- Details: Blumberg Capital is an early-stage venture capital firm that partners with entrepreneurs to innovate and build successful technology companies.
- Investment Focus Areas: Enterprise software, cybersecurity, fintech, digital health.
- Notable Investments: Nutanix, Addepar, Braze.
What's Next for Yotpo?
Yotpo stands at the cusp of significant growth opportunities, driven by the booming eCommerce market. The company aims to enhance product synergies between its various offerings, such as Loyalty & Referrals, SMS Marketing, Reviews, and Visual UGC. This integrated approach is set to simplify marketing strategies for brands, making it easier to manage and optimize their marketing efforts. The potential for growth is vast, as more businesses turn to eCommerce and seek comprehensive marketing solutions.
Future fundraising opportunities appear promising, given Yotpo's aggressive growth strategy and recent funding successes. The company may attract further investment to support its innovation and market expansion. However, challenges such as high competition in the eCommerce marketing space and the complexity of integrating multiple solutions into a unified platform could pose hurdles. Staying ahead of technological advancements and meeting customer expectations will be crucial for Yotpo's continued success.
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