Total amount raised
$435M
Latest funding date
2021-09-09
Location
Yotpo has successfully raised funding over 11 rounds, with the latest being a Corporate Round. The platform is backed by 22 investors, including notable names like Shopify and ClalTech.
Keep reading to explore the intricacies of Yotpo's fundraising journey and the investors backing this innovative platform.
Yotpo has raised over $435.2 million in funding across 9 disclosed rounds, backed by more than 20 investors including Bessemer Venture Partners, Tiger Global Management, Access Industries, Blumberg Capital, and Shopify.
Keep reading to explore Yotpo's full fundraising journey, from its early seed rounds through to its Corporate Round led by Shopify in September 2021.
What Is Yotpo?
Founded in 2011 by Tomer Tagrin and Omri Cohen, Yotpo is a New York-based eCommerce retention marketing platform. The platform empowers brands to build customer loyalty and drive growth through an integrated suite of tools including Reviews, Loyalty & Referrals, SMS & Email, and Subscriptions. With over 30,000 paying customers — including Patagonia, Steve Madden, and Princess Polly — Yotpo integrates deeply with Shopify, Salesforce Commerce Cloud, Magento (Adobe), and BigCommerce.
How Much Funding Has Yotpo Raised?
- Seed Round
- Amount Raised: USD 800,000
- Date: April 2011
- Lead Investors: 2B Angels, PLUS Ventures
- Seed Round
- Amount Raised: USD 1,500,000
- Date: October 2012
- Lead Investors: Rhodium
- Participants: 2B Angels, Gandyr Group, PLUS Ventures
- Series A
- Amount Raised: USD 10,700,000
- Date: January 2014
- Lead Investors: Blumberg Capital
- Participants: Rhodium, 2B Angels, Gandyr Group, Magna Capital Partners, PLUS Ventures
- Series B
- Amount Raised: USD 15,000,000
- Date: June 2015
- Lead Investors: Marker
- Participants: Blumberg Capital, Innovation Endeavors, Access Industries, Vintage Investment Partners
- Series C
- Amount Raised: USD 22,000,000
- Date: June 2016
- Lead Investors: Bessemer Venture Partners
- Participants: Innovation Endeavors, Marker, Vintage Investment Partners, Blumberg Capital, Access Industries
- Series D
- Amount Raised: USD 51,000,000
- Date: November 2017
- Lead Investors: Access Industries (ClalTech)
- Participants: Bessemer Venture Partners, Marker, Vintage Partners, Blumberg Capital, Rhodium, 2B Angels, Vertex Ventures Israel
- Series E
- Amount Raised: USD 75,000,000
- Date: August 2020
- Lead Investors: Bessemer Venture Partners (led by Adam Fisher)
- Participants: Access Industries, Hanaco Ventures, Vertex Ventures Israel
- Series F
- Amount Raised: USD 230,000,000
- Date: March 2021
- Lead Investors: Bessemer Venture Partners, Tiger Global Management
- Participants: Claltech Investment, Coin Ventures, Hanaco Ventures, Vintage Investment Partners, Vertex Ventures Israel
- Valuation: USD 1,400,000,000 (post-money)
- Corporate Round
- Amount Raised: USD 30,000,000 (reported; not officially confirmed)
- Date: September 2021
- Lead Investors: Shopify
- Note: Announced alongside a multi-year platform partnership between Yotpo and Shopify. Exact amount not officially disclosed by either company; Israeli publication Globes reported approximately $30M USD.
Total Amount Raised: At least $435.2M based on disclosed funding (including the reported $30M Corporate Round from Shopify).
Key Investors
- Bessemer Venture Partners
- Details: Bessemer Venture Partners is a global venture capital firm with over 150 IPOs and 420+ portfolio companies. BVP has been a lead investor across Yotpo's Series C, Series E, and Series F rounds, consistently backing the company's growth as a commerce marketing platform.
- Tiger Global Management
- Details: Tiger Global is a New York-based research-driven investment firm with over 25 years of experience investing in leading global technology companies. Tiger Global co-led Yotpo's $230M Series F round in March 2021.
- Access Industries (ClalTech)
- Details: Access Industries is a privately held global investment firm founded by Len Blavatnik in 1986. It led Yotpo's $51M Series D round and has participated in multiple subsequent rounds, demonstrating long-term conviction in Yotpo's platform.
- Blumberg Capital
- Details: Blumberg Capital is an early and growth-stage venture capital firm based in San Francisco, partnering with visionary technology founders from inception to exit. Blumberg Capital led Yotpo's $10.7M Series A and has remained a participant across multiple rounds.
- Shopify
- Details: Shopify is a leading all-in-one global commerce platform empowering businesses of all sizes to sell online and in person. Shopify made a strategic investment in Yotpo in September 2021 as part of a multi-year platform partnership, underscoring Yotpo's importance to the Shopify ecosystem.
What's Next for Yotpo?
With over $435M raised and a $1.4 billion valuation, Yotpo is focused on expanding its eCommerce retention marketing platform. The company plans to double its product and R&D teams, deepen integrations with platforms like Shopify, and continue growing its suite of solutions — including Reviews, Loyalty & Referrals, SMS & Email, and Subscriptions — to help brands build lasting customer relationships and drive long-term value.
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