Total amount raised
$1.4 Billion
Latest funding date
3/1/2021
Location
Yotpo has successfully raised funding over 11 rounds, with the latest being a Corporate Round. The platform is backed by 22 investors, including notable names like Shopify and ClalTech.
Keep reading to explore the intricacies of Yotpo's fundraising journey and the investors backing this innovative platform.
What Is Yotpo?
Yotpo is an eCommerce marketing platform headquartered in New York, New York, United States. The company specializes in content, e-commerce, marketing, and social media marketing, providing solutions that drive revenue growth through loyalty and reviews.
Founded by Tomer Tagrin and Omri Cohen, Yotpo employs between 501 and 1000 people. The platform integrates with over 180 tools, offering products like Reviews & UGC and Loyalty & Referrals to enhance customer engagement and build brand loyalty.
How Much Funding Has Yotpo Raised?
- Pre-Seed Round
- Amount Raised: Not publicly disclosed
- Date: November 2011
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company and develop the initial product.
- Seed Round
- Amount Raised: USD 1,500,000
- Date: October 2012
- Lead Investors: Gandyr Group, Rhodium
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the product and begin market penetration.
- Series A
- Amount Raised: USD 10,700,000
- Date: January 2014
- Lead Investors: Blumberg Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and expand the team.
- Series B
- Amount Raised: USD 15,000,000
- Date: June 2015
- Lead Investors: Marker
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product offerings and increase market share.
- Series C
- Amount Raised: USD 22,000,000
- Date: June 2016
- Lead Investors: Bessemer Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and expand into new markets.
- Series D
- Amount Raised: USD 51,000,000
- Date: November 2017
- Lead Investors: Access Industries
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support product development and strategic acquisitions.
- Series E
- Amount Raised: USD 75,000,000
- Date: August 2020
- Lead Investors: Bessemer Venture Partners
- Valuation at Round: USD 1,000,000,000
- Motivation Behind the Round: To support the company's growth and expansion.
- Series F
- Amount Raised: USD 230,000,000
- Date: March 2021
- Lead Investors: Bessemer Venture Partners, Tiger Global
- Valuation at Round: USD 1,400,000,000
- Motivation Behind the Round: To enhance the platform and launch new products around customer communication and measuring customer lifetime value.
- Corporate Round
- Amount Raised: USD 30,000,000
- Date: September 2021
- Lead Investors: Shopify
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To strengthen strategic partnerships and further develop the platform.
Yotpo has raised a total of USD 435,200,000. The current valuation is USD 1,400,000,000.
Key Investors
- Shopify
- Details: Shopify is a leading e-commerce platform that allows businesses to create online stores. It is known for its user-friendly interface and extensive app ecosystem.
- Investment Focus Areas: E-commerce platforms, online retail solutions, related technologies.
- Notable Investments: Not specified.
- Bessemer Venture Partners
- Details: Bessemer Venture Partners is a global venture capital firm that invests in early-stage, hyper-growth startups. It has a long history of successful investments in various sectors.
- Investment Focus Areas: Enterprise software, consumer, healthcare, financial services.
- Notable Investments: LinkedIn, Shopify, Pinterest, Twilio, Yelp.
- Tiger Global
- Details: Tiger Global is an investment firm that focuses on private and public companies in the global Internet, software, consumer, and financial technology industries. It is known for its aggressive investment strategy.
- Investment Focus Areas: Internet, software, consumer, financial technology.
- Notable Investments: Warby Parker, Peloton, JD.com, Stripe, Twilio.
- ClalTech
- Details: ClalTech is the technology investment arm of Clal Industries, focusing on innovative and high-growth companies. It primarily invests in technology-driven businesses.
- Investment Focus Areas: Technology, innovation-driven companies.
- Notable Investments: IronSource, JFrog, Via.
- Hanaco
- Details: Hanaco is a venture capital firm that invests in early and growth-stage technology companies. It aims to support companies that have the potential to become market leaders.
- Investment Focus Areas: Early and growth-stage technology companies.
- Notable Investments: Via, Moovit, Yotpo.
What's Next for Yotpo?
Yotpo stands at the cusp of significant growth opportunities, driven by the expansion of its all-in-one eCommerce marketing platform. With a recent influx of $230 million in Series F funding, the company is poised to double its product and R&D teams, enhancing its offerings in customer communication and lifetime value measurement. The eCommerce sector's rapid growth, especially among direct-to-consumer brands, presents a vast market for Yotpo's integrated solutions.
Future fundraising efforts could be aimed at scaling operations and entering new markets, leveraging the company's strong financial performance and market position. However, Yotpo may face challenges such as intense competition and the need to continuously innovate to stay ahead. Efficiently integrating new technologies and managing an expanded team will be crucial for maintaining its growth trajectory.
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