Total amount raised
$172.2 Million
Latest funding date
2/1/2025
Location
Hightouch has successfully raised funding over 8 rounds, with the latest being a Series C round. The platform offers a comprehensive data and AI solution tailored for marketers, enabling them to sync customer data from data warehouses to various tools.
With backing from 25 investors, including Snowflake Ventures and Capital One Ventures, Hightouch continues to innovate in the marketing technology space. Keep reading to explore the intricacies of Hightouch's fundraising journey and the investors supporting this dynamic platform.
What Is Hightouch?
Hightouch is a private company based in San Francisco, California, specializing in CRM, Developer Platform, and SaaS industries. The company has between 101-250 employees and offers a data platform that syncs customer data from data warehouses to CRM, marketing, and support tools.
Hightouch's platform is designed to enhance marketing and personalization efforts through features like Hightouch Agents, Composable CDP, and AI Decisioning. The company emphasizes security by not storing data and integrates seamlessly with existing data warehouses.
How Much Funding Has Hightouch Raised?
- Pre-Seed Round
- Amount Raised: Not publicly disclosed
- Date: August 2019
- Lead Investors: Afore Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the development of Hightouch's data platform.
- Seed Round
- Amount Raised: USD 2,100,000
- Date: December 2020
- Lead Investors: Afore Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the platform and begin market penetration.
- Series A
- Amount Raised: USD 12,100,000
- Date: July 2021
- Lead Investors: Amplify Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance product features.
- Series B
- Amount Raised: USD 40,000,000
- Date: November 2021
- Lead Investors: ICONIQ Growth
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series B
- Amount Raised: USD 38,000,000
- Date: July 2023
- Lead Investors: Bain Capital Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support market expansion and enhance AI capabilities.
- Series C
- Amount Raised: USD 80,000,000
- Date: February 2025
- Lead Investors: Sapphire Ventures
- Valuation at Round: USD 1,200,000,000
- Motivation Behind the Round: To accelerate the adoption of AI Decisioning and hire additional talent.
- Series C
- Amount Raised: USD 10,000,000
- Date: July 2025
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further enhance AI capabilities and expand market reach.
Hightouch has raised a total of USD 182,100,000. The current valuation is USD 1,200,000,000.
Key Investors
- Sapphire Ventures
- Details: Sapphire Ventures is a global software venture capital firm with more than $10 billion in assets under management. They have invested in over 170 companies globally, resulting in more than 30 public listings and 45 acquisitions.
- Investment Focus Areas: Enterprise technology, AI, data analytics, cloud computing.
- Notable Investments: LinkedIn, Box, Square.
- ICONIQ Growth
- Details: ICONIQ Growth invests in technology-driven companies across various sectors. They have been involved in significant funding rounds for high-growth companies.
- Investment Focus Areas: Technology companies, particularly those in the growth stage.
- Notable Investments: Snowflake, Datadog, Uber.
- Bain Capital Ventures
- Details: Bain Capital Ventures invests in seed to growth-stage companies across various sectors, including technology, healthcare, and financial services. They have a strong track record of successful investments.
- Investment Focus Areas: Fintech, healthcare, enterprise software.
- Notable Investments: DocuSign, LinkedIn, SurveyMonkey.
- Amplify Partners
- Details: Amplify Partners focuses on early-stage investments in technology companies, particularly in enterprise software and infrastructure. They have a history of backing innovative startups.
- Investment Focus Areas: Early-stage technology companies, enterprise software, infrastructure.
- Notable Investments: Datadog, Fastly, Gremlin.
- Y Combinator
- Details: Y Combinator is a startup accelerator that provides seed funding for early-stage startups across various sectors. They have been instrumental in the growth of many successful companies.
- Investment Focus Areas: Early-stage startups across various sectors.
- Notable Investments: Airbnb, Dropbox, Stripe.
What's Next for Hightouch?
Hightouch stands at the cusp of significant growth opportunities, driven by the increasing adoption of AI in marketing. The company's AI Decisioning product, which automates and optimizes marketing efforts, is poised to revolutionize how enterprises like PetSmart and Spotify engage with their customers. With a recent $80 million Series C funding round, Hightouch is well-positioned to expand its enterprise customer base and integrate with existing data and marketing platforms.
Future fundraising opportunities appear promising, given the company's impressive growth trajectory and the confidence shown by investors like Sapphire Ventures and Bain Capital Ventures. As Hightouch continues to innovate and scale its operations, additional funding rounds could further enhance its technological capabilities and market reach.
However, Hightouch may face challenges such as intense competition from established players like Salesforce and Twilio, and the need to ensure seamless integration with a wide range of enterprise systems. Maintaining rapid growth while scaling operations and technology will be crucial for Hightouch's continued success in the competitive landscape of AI-driven marketing solutions.
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