Total amount raised
$95 Million
Latest funding date
11/1/2024
Location
SUGAR Cosmetics has successfully navigated 10 funding rounds, attracting the support of 13 investors, including Stride Ventures and Anicut Capital. The most recent funding round, a "Venture - Series Unknown," was led by Anicut Capital.
Keep reading to explore the intricacies of SUGAR Cosmetics' fundraising journey and the investors backing this innovative brand.
What Is SUGAR Cosmetics?
SUGAR Cosmetics is a prominent brand in the makeup and cosmetics industry, headquartered in Mumbai, Maharashtra, India. The company is known for its cruelty-free makeup products and has an employee count ranging between 251-500.
Founded by Vineeta Singh, SUGAR Cosmetics has made significant strides in the beauty sector, offering a wide range of premium products. The brand emphasizes high-quality, cruelty-free items and engages actively with its audience through social media and various promotional activities.
How Much Funding Has SUGAR Cosmetics Raised?
- Series A
- Amount Raised: USD 2,500,000
- Date: June 2017
- Lead Investors: India Quotient, RB Investments Pte. Ltd.
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and increase market presence.
- Series B
- Amount Raised: USD 12,000,000
- Date: March 2019
- Lead Investors: A91 Partners, Anicut Capital, India Quotient
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance digital presence.
- Series C
- Amount Raised: USD 21,000,000
- Date: October 2020
- Lead Investors: Elevation Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product portfolio and improve supply chain.
- Debt Financing
- Amount Raised: USD 2,000,000
- Date: October 2020
- Lead Investors: Stride Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support working capital needs.
- Series D
- Amount Raised: USD 50,000,000
- Date: May 2022
- Lead Investors: L Catterton
- Valuation at Round: INR 2,600 Cr to INR 2,700 Cr
- Motivation Behind the Round: To maintain growth momentum and investor confidence.
- Series Unknown
- Amount Raised: Not publicly disclosed
- Date: September 2022
- Lead Investors: Ranveer Singh
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To leverage celebrity endorsement for brand growth.
- Secondary Market
- Amount Raised: USD 3,000,000
- Date: October 2024
- Lead Investors: IMM Investment
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors.
- Series E
- Amount Raised: INR 380,000,000
- Date: November 2024
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enter new markets.
- Debt Financing
- Amount Raised: INR 150,000,000
- Date: July 2025
- Lead Investors: Stride Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support working capital needs.
- Series Unknown
- Amount Raised: INR 250,000,000
- Date: July 2025
- Lead Investors: Anicut Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product lines and increase marketing efforts.
Total Amount Raised: USD 90,000,000
Current Valuation: INR 2,600 Cr to INR 2,700 Cr
Key Investors
- Stride Ventures
- Details: Stride Ventures is a venture debt firm that provides customized debt solutions to high-growth companies. They have been a lead investor in SUGAR Cosmetics, participating in multiple debt financing rounds.
- Investment Focus Areas: Technology, Consumer, Healthcare
- Notable Investments: SUGAR Cosmetics, Stellapps, Miko
- Anicut Capital
- Details: Anicut Capital is an investment firm that focuses on providing debt and equity solutions to high-growth companies. They have been involved in several funding rounds for SUGAR Cosmetics.
- Investment Focus Areas: Consumer Goods, Technology, Financial Services
- Notable Investments: SUGAR Cosmetics, Wow! Momo, Bira 91
- IMM Investment
- Details: IMM Investment is a private equity firm that invests in high-potential companies across various sectors. They have participated in the secondary market funding round for SUGAR Cosmetics.
- Investment Focus Areas: Technology, Consumer, Healthcare
- Notable Investments: SUGAR Cosmetics, Yanolja, Woowa Brothers
- L Catterton
- Details: L Catterton is a global consumer-focused private equity firm. They have been a key investor in SUGAR Cosmetics, leading the Series D funding round.
- Investment Focus Areas: Consumer Goods, Retail, Health & Wellness
- Notable Investments: SUGAR Cosmetics, Peloton, The Honest Company
- Elevation Capital
- Details: Elevation Capital is a venture capital firm that invests in early-stage and growth-stage companies. They have been involved in multiple funding rounds for SUGAR Cosmetics.
- Investment Focus Areas: Technology, Consumer, Financial Services
- Notable Investments: SUGAR Cosmetics, Paytm, Swiggy
What's Next for SUGAR Cosmetics?
SUGAR Cosmetics is poised to capitalize on the burgeoning demand for beauty products by expanding its product portfolio and enhancing its digital presence. With a valuation between INR 2,600 Cr to INR 2,700 Cr, the company is well-positioned to strengthen its supply chain and distribution network, ensuring sustained growth.
Future fundraising opportunities appear promising, given the consistent investor confidence and strategic tranche investments. This financial backing will enable SUGAR Cosmetics to explore new growth avenues and maintain its competitive edge in the market.
However, the company must navigate challenges such as maintaining innovation and quality standards while building deeper customer connections. Adapting to dynamic market trends will be crucial for sustaining its growth trajectory.
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