
Total amount raised
$118 Millions
Latest funding date
10/01/2024

Location
Farther has successfully raised multiple funding rounds, with the latest being a Series C, and has accumulated over $5 billion in assets under management. The company has garnered support from 12 investors, including notable names like Viewpoint Ventures and Bessemer Venture Partners.
Farther's platform combines expert financial advisors with advanced technology to offer comprehensive wealth management services. Keep reading to explore the intricacies of Farther's fundraising journey and the investors backing this innovative platform.
What Is Farther?
Farther, founded in 2019 by Brad Genser and Taylor Matthews, is a wealth management firm based in San Francisco, California. The company operates in the consulting, finance, financial services, fintech, and wealth management industries.
With an employee count ranging from 101 to 250, Farther combines expert financial advisors with advanced technology to offer comprehensive financial planning and wealth management services. The firm emphasizes a data-driven approach, empowering its advisors with cutting-edge tools to provide personalized financial advice.
How Much Funding Has Farther Raised?
- Series C
- Amount Raised: $72M
- Date: October 2024
- Lead Investors: CapitalG, Viewpoint Ventures
- Valuation at Round: $542M
- Motivation Behind the Round: To expand Farther's advisor network and enhance its wealth management platform.
- Series B
- Amount Raised: $31M
- Date: September 2023
- Lead Investors: Lightspeed Venture Partners
- Valuation at Round: $131M
- Motivation Behind the Round: To support the company's growth and expansion strategy.
- Series A
- Amount Raised: $15M
- Date: May 2022
- Lead Investors: Bessemer Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop and enhance the company's technology platform.
- Non-Equity Assistance
- Amount Raised: Not publicly disclosed
- Date: December 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support operational needs during the early stages of the company.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: June 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's initial operations and product development.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: September 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the company and begin building its core team and technology.
Total Amount Raised: $118M
Current Valuation: $542M
Key Investors
- CapitalG
- Details: CapitalG is the independent growth fund of Alphabet Inc. (Google's parent company). It partners with growth-stage companies to help them transition from startup to scale-up.
- Investment Focus Areas: Technology, growth-stage companies, enterprise infrastructure, security, data, fintech, consumer services, marketplaces.
- Notable Investments: Airbnb, Stripe, Lyft.
- Viewpoint Ventures
- Details: Viewpoint Ventures is a thesis-driven, late-stage venture capital firm based in New York City. The firm focuses on businesses that empower human "producers" with technology and services to unlock growth.
- Investment Focus Areas: Wealth management, real estate, insurance, fintech, healthcare, enterprise software.
- Notable Investments: Not explicitly mentioned.
- Lightspeed Venture Partners
- Details: Lightspeed Venture Partners is a multi-stage venture capital firm focused on accelerating disruptive innovations and trends in the Enterprise and Consumer sectors.
- Investment Focus Areas: Technology, consumer, enterprise, fintech, healthtech.
- Notable Investments: Snap, Affirm, MuleSoft.
- Bessemer Venture Partners
- Details: Bessemer Venture Partners is a venture capital firm that invests in early-stage companies across various sectors including enterprise, consumer, and healthcare.
- Investment Focus Areas: Technology, healthcare, financial services, enterprise, consumer.
- Notable Investments: LinkedIn, Shopify, Pinterest.
- Khosla Ventures
- Details: Khosla Ventures is a venture capital firm founded by Vinod Khosla. It focuses on early-stage investments in technology.
- Investment Focus Areas: Technology, healthcare, sustainability.
- Notable Investments: DoorDash, Square, Impossible Foods.
What's Next for Farther?
Farther stands at the cusp of significant growth opportunities, driven by its recent $72 million Series C funding round. The firm plans to leverage this capital to enhance its technology platform and expand its advisor network, aiming to set new benchmarks in wealth management. With over $5 billion in assets under management, the potential for scaling its services and attracting top-tier advisors is substantial.
Future fundraising rounds seem likely as Farther continues to innovate and grow. The company's strong market position and technological advancements make it an attractive candidate for further investments. However, challenges such as maintaining rapid growth, staying ahead of technological advancements, and navigating regulatory requirements could pose hurdles along the way.
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