Total amount raised
$89 Millions
Latest funding date
05/01/2023
Location
Vartana has successfully raised multiple funding rounds, with the latest being a Series B round. The platform offers a B2B payments solution that integrates with CRM systems to provide real-time financing quotes, custom financing options, and flexible payment terms.
Keep reading to explore the intricacies of Vartana's fundraising journey and the investors backing this innovative platform.
What Is Vartana?
Vartana, founded in 2020 by Ahmed Sharif and Kush Kella, is a B2B payments platform headquartered in San Francisco, California. The company operates in the finance, financial services, and service industries, providing versatile payment options to help businesses purchase software.
With an employee count ranging from 11 to 50, Vartana offers an all-in-one financing platform that simplifies deal closures by providing payment flexibility, capturing signatures, and accelerating the sales process. The platform integrates with CRM systems to offer real-time financing quotes and custom financing options.
How Much Funding Has Vartana Raised?
- Seed Round
- Amount Raised: $7M
- Date: January 20, 2022
- Lead Investors: Audacious Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the initial growth and development of Vartana's platform.
- Debt Financing
- Amount Raised: $50M
- Date: January 20, 2022
- Lead Investors: i80 | Group
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide additional capital for scaling operations and expanding the platform's capabilities.
- Series A
- Amount Raised: $12M
- Date: January 24, 2023
- Lead Investors: Mayfield Fund
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate product development and expand market reach.
- Series B
- Amount Raised: $20M
- Date: May 31, 2023
- Lead Investors: Activant Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support team expansion, enhance product offerings, and broaden financial marketplace partnerships.
Total Amount Raised: $89M
Current Valuation: Not publicly disclosed
Key Investors
- Activant Capital
- Details: Activant Capital is a growth equity firm that invests in high-growth technology companies. Andrew Steele, a partner at Activant, joined Vartana's Board of Directors as part of their investment.
- Investment Focus Areas: Commerce infrastructure, fintech, supply chain.
- Notable Investments: Bolt, Deliverr, Better.com.
- Mayfield Fund
- Details: Mayfield Fund is a venture capital firm that focuses on early-stage technology companies. They have a history of backing transformative companies in various sectors.
- Investment Focus Areas: Enterprise software, consumer, health tech.
- Notable Investments: Lyft, Poshmark, SolarCity.
- Audacious Ventures
- Details: Audacious Ventures is known for investing in innovative and disruptive technology startups. They aim to support companies that have the potential to transform industries.
- Investment Focus Areas: Technology, disruptive business models.
- Notable Investments: Specific notable investments are not mentioned.
- i80 | Group
- Details: i80 | Group is a financial services firm that provides debt financing to high-growth companies. They focus on offering flexible capital solutions to support business expansion.
- Investment Focus Areas: Financial services, debt financing.
- Notable Investments: Specific notable investments are not mentioned.
- Flex Capital
- Details: Flex Capital is a private equity firm that invests in technology-driven companies. They aim to support businesses in achieving sustainable growth and market leadership.
- Investment Focus Areas: Technology-driven companies.
- Notable Investments: Specific notable investments are not mentioned.
What's Next for Vartana?
Vartana stands at the cusp of significant growth, driven by the increasing demand for streamlined B2B payment solutions. With the recent $20 million Series B funding, the company is poised to expand its team, enhance product offerings, and broaden its financial marketplace partnerships. The B2B payments industry is vast, and Vartana's innovative platform positions it well to capitalize on this opportunity.
Future fundraising opportunities seem promising as Vartana continues to demonstrate rapid growth and innovation. The company may attract additional investments to further scale its operations and expand into new markets. However, challenges such as competition from other fintech companies and the need to maintain quality during rapid growth could pose hurdles. Navigating these challenges will be crucial for Vartana's sustained success.
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