Total amount raised
$678.5 Million
Latest funding date
4/1/2021
Location
Klaviyo has successfully raised funding over nine rounds, with the latest being a Post-IPO Secondary round. The company is backed by 19 investors, including notable names like Employee Stock Option Fund and Irving Investors.
Keep reading to explore the intricacies of Klaviyo's fundraising journey and the investors supporting this innovative platform.
What Is Klaviyo?
Klaviyo, founded by Andrew Bialecki and Ed Hallen, is a prominent player in the marketing technology and customer relationship management (CRM) industry. Headquartered in Boston, Massachusetts, the company specializes in automation and email platforms designed to help businesses grow.
With a workforce of over 1,000 employees, Klaviyo leverages artificial intelligence to offer personalized marketing solutions across multiple channels, including email, SMS, and WhatsApp. The platform aims to build lasting customer relationships through data-driven marketing and support.
How Much Funding Has Klaviyo Raised?
- Seed Round
- Amount Raised: USD 1,500,000
- Date: August 2015
- Lead Investors: Astral Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial product and gain early traction in the market.
- Series A
- Amount Raised: USD 7,000,000
- Date: August 2017
- Lead Investors: Astral Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the business and expand the customer base.
- Series B
- Amount Raised: USD 150,000,000
- Date: April 2019
- Lead Investors: Summit Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product offerings and accelerate growth.
- Series C
- Amount Raised: USD 200,000,000
- Date: November 2020
- Lead Investors: Accel
- Valuation at Round: USD 4.15 billion
- Motivation Behind the Round: To support the company's growth and expansion, especially during the COVID-19 pandemic.
- Series D
- Amount Raised: USD 320,000,000
- Date: May 2021
- Lead Investors: Sands Capital Ventures
- Valuation at Round: USD 9.5 billion
- Motivation Behind the Round: To further accelerate growth, expand the customer base, and increase headcount.
- Corporate Round
- Amount Raised: USD 100,000,000
- Date: August 2022
- Lead Investors: Shopify
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To strengthen strategic partnerships and enhance platform capabilities.
- Secondary Market
- Date: September 2022
- Investor Count: 2
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors and employees.
- Post-IPO Secondary
- Amount Raised: USD 372,948,652
- Date: May 2025
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing growth and expansion initiatives.
- Post-IPO Secondary
- Amount Raised: USD 195,065,000
- Date: August 2025
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue scaling operations and exploring new market opportunities.
Total Amount Raised: USD 1,346,513,652. Current Valuation: USD 9.5 billion.
Key Investors
- Sands Capital
- Details: Sands Capital is a leading global investment firm that focuses on investing in high-quality growth businesses. They have a strong track record of identifying and supporting companies with significant growth potential.
- Investment Focus Areas: Technology, life sciences, consumer sectors.
- Notable Investments: Amazon, Netflix, Tesla.
- Accel
- Details: Accel is a venture capital firm that invests in early and growth-stage technology companies. They have been instrumental in the growth of several high-profile tech startups.
- Investment Focus Areas: Early and growth-stage technology companies.
- Notable Investments: Facebook, Dropbox, Slack.
- Summit Partners
- Details: Summit Partners is a global alternative investment firm that focuses on growth equity, fixed income, and public equity opportunities. They have a diverse portfolio across various sectors.
- Investment Focus Areas: Technology, healthcare, growth sectors.
- Notable Investments: Uber, Avast, Infor.
- Whale Rock Capital Management
- Details: Whale Rock Capital Management is an investment management firm that focuses on technology and consumer sectors. They are known for their strategic investments in high-growth companies.
- Investment Focus Areas: Technology, media, telecommunications.
- Notable Investments: Amazon, Facebook, Google.
- Owl Rock Capital
- Details: Owl Rock Capital is a division of Blue Owl Capital, focusing on direct lending and providing capital solutions to middle-market companies. They offer flexible financing options to support business growth.
- Investment Focus Areas: Direct lending, middle-market companies.
- Notable Investments: Blue Owl Capital, Altice USA, Asurion.
What's Next for Klaviyo?
As Klaviyo looks to the future, the company is poised to capitalize on several significant opportunities. With a substantial $320 million Series D funding, Klaviyo plans to enhance its product offerings, expand its marketing and sales efforts, and enter new international markets. The growing importance of customer data and marketing automation presents a vast landscape for Klaviyo to explore, especially as businesses increasingly shift online post-COVID-19.
Future fundraising opportunities seem promising, given the company's rapid growth and the involvement of high-profile investors. Klaviyo's ability to attract substantial investment suggests that further rounds could be on the horizon, potentially leading to an IPO. However, the company will need to navigate challenges such as intense competition in the marketing automation space and the complexities of scaling operations while maintaining service quality.
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