
Total amount raised
$48.8 Million
Latest funding date
11/01/2022

Location
Saltbox has successfully raised funding over three rounds, with the latest being a Series B round led by Cox Enterprises and Pendulum Holdings. The company offers flexible workspaces and logistics solutions tailored for e-commerce entrepreneurs.
Keep reading to explore the intricacies of Saltbox's fundraising journey and the investors backing this innovative platform.
What Is Saltbox?
Saltbox, founded in Atlanta, Georgia, provides flexible workspaces and logistics solutions tailored for e-commerce entrepreneurs. The company operates in industries such as E-Commerce, Logistics, Transportation, and Warehousing.
With an employee count of 51-100, Saltbox offers services including warehouse and office spaces, logistics support, and a dedicated workforce. The company has multiple locations across the U.S., including Los Angeles, Phoenix, Seattle, Denver, Dallas, Atlanta, Washington D.C., and Miami.
How Much Funding Has Saltbox Raised?
- Seed Round
- Amount Raised: USD 3,200,000
- Date: September 2019
- Lead Investors: Village Global
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support initial growth and development of Saltbox's co-warehousing and logistics solutions.
- Series A Round
- Amount Raised: USD 10,600,000
- Date: April 2021
- Lead Investors: Playground Global
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand Saltbox's footprint and launch fulfillment offerings tailored to small and medium-sized businesses (SMBs).
- Series B Round
- Amount Raised: USD 35,000,000
- Date: November 2022
- Lead Investors: Cox Enterprises, Pendulum Holdings
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To advance logistics and fulfillment technology and expand physical, human-centric spaces for members.
Total Amount Raised: USD 48,800,000. Current Valuation: Not publicly disclosed.
Key Investors
- Cox Enterprises
- Details: A family-owned business based in Atlanta, involved in broadband, automotive, and media industries. Cox Enterprises is a major player in the communications and automotive sectors.
- Investment Focus Areas: Broadband, automotive, media, cleantech, healthcare, public sector services.
- Notable Investments: Cox Communications, Cox Automotive (including brands like Autotrader and Kelley Blue Book).
- Pendulum Holdings
- Details: A strategic investment and advisory platform focused on founders and leaders of color. Pendulum aims to accelerate opportunities for underrepresented entrepreneurs.
- Investment Focus Areas: Momentum-building businesses, values-driven consumer expectations.
- Notable Investments: Not specified.
- Playground Global
- Details: An early-stage venture capital firm that invests in technology and hardware startups. Playground Global provides resources and support to help startups grow.
- Investment Focus Areas: Technology, hardware startups.
- Notable Investments: Not specified.
- Village Global
- Details: An early-stage venture capital firm leveraging a network of experienced entrepreneurs. Village Global focuses on supporting startups across various sectors.
- Investment Focus Areas: Early-stage investments, various sectors.
- Notable Investments: Not specified.
- XYZ Capital
- Details: Not detailed in the sources.
- Investment Focus Areas: Not specified.
- Notable Investments: Not specified.
What's Next for Saltbox?
Saltbox is poised for significant growth as it continues to expand its logistics and fulfillment technology, alongside developing new co-warehousing locations. With plans to open facilities in Miami, Minneapolis, and Phoenix, the company is tapping into new regional markets, enhancing its reach and service offerings. The strategic location of its fulfillment hub in Dublin, Ohio, allows members to reach 67% of the U.S. population via 2-day shipping, highlighting the scalability and market potential.
Future fundraising opportunities are likely as Saltbox aims to further develop its technology stack and expand into additional cities. The company may pursue additional investment rounds to support its rapid growth and technological advancements. However, challenges such as competition from other logistics providers and managing rapid expansion while maintaining service quality could pose hurdles. Adapting to changing market demands and ensuring the scalability of its technology will be crucial for Saltbox's continued success.
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