Total amount raised
$4 Billion
Latest funding date
3/1/2022
Location
Branch has successfully raised funding through 9 rounds, with the latest being a Series F involving investors like New Enterprise Associates. The company has also made strategic acquisitions, including AdLibertas, to enhance its mobile attribution and app analytics solutions.
Keep reading to explore the intricacies of Branch's fundraising journey and the investors backing this innovative platform.
What Is Branch?
Branch is a private company based in Palo Alto, California, specializing in app marketing, mobile advertising, mobile apps, and software. The company helps businesses drive seamless mobile experiences through its linking infrastructure, powering thousands of today's top brands.
With an employee count ranging from 251 to 500, Branch has raised funding through multiple rounds, the latest being a Series F. The company has also made several strategic acquisitions to enhance its capabilities in mobile attribution and app analytics solutions.
How Much Funding Has Branch Raised?
- Series F
- Amount Raised: USD 300,000,000
- Date: February 2022
- Lead Investors: New Enterprise Associates
- Valuation at Round: USD 4,000,000,000
- Motivation Behind the Round: To expand Branch's mobile linking platform, enhance mobile measurement solutions, and accelerate research into new solutions for app discovery.
- Secondary Market
- Date: November 2021
- Lead Investors: Tenacity Venture Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity for early investors and employees.
- Series E
- Amount Raised: USD 125,000,000
- Date: September 2019
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's growth and expansion.
- Series D
- Amount Raised: USD 129,000,000
- Date: September 2018
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance Branch's linking infrastructure and fund acquisitions.
- Series C
- Amount Raised: USD 60,000,000
- Date: April 2017
- Lead Investors: Playground Global
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and improve product offerings.
- Series B
- Amount Raised: USD 35,000,000
- Date: January 2016
- Lead Investors: Founders Fund
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series A
- Amount Raised: USD 15,000,000
- Date: February 2015
- Lead Investors: New Enterprise Associates, TriplePoint Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the core technology and expand market reach.
- Seed
- Amount Raised: USD 2,750,000
- Date: September 2014
- Lead Investors: New Enterprise Associates
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To build the initial product and gain early traction.
- Seed
- Amount Raised: USD 300,000
- Date: June 2014
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company and develop a minimum viable product.
Total Amount Raised: USD 666,050,000. Current Valuation: USD 4,000,000,000.
Key Investors
- New Enterprise Associates (NEA)
- Details: NEA is a global venture capital firm founded in 1977, with nearly $24 billion in cumulative committed capital. They invest in technology and healthcare companies at all stages, from seed stage through IPO.
- Investment Focus Areas: Technology, healthcare, various stages of company lifecycle.
- Notable Investments: Branch, over 230 portfolio company IPOs, more than 390 mergers and acquisitions.
- Tenacity Venture Capital
- Details: Tenacity Venture Capital is an investment firm that participated in Branch's secondary market funding round. Specific details about the firm are not provided in the sources.
- Investment Focus Areas: Not explicitly detailed.
- Notable Investments: Not explicitly detailed.
- Playground Global
- Details: Playground Global is a venture capital firm that focuses on early-stage investments. They were a lead investor in Branch's Series C funding round.
- Investment Focus Areas: Not explicitly detailed.
- Notable Investments: Not explicitly detailed.
- Founders Fund
- Details: Founders Fund is a venture capital firm known for investing in companies that aim to change the world. They were a lead investor in Branch's Series B funding round.
- Investment Focus Areas: Not explicitly detailed.
- Notable Investments: Not explicitly detailed.
- TriplePoint Capital
- Details: TriplePoint Capital is a leading global financing provider dedicated to serving venture capital-backed companies. They were a lead investor in Branch's Series A funding round.
- Investment Focus Areas: Not explicitly detailed.
- Notable Investments: Not explicitly detailed.
What's Next for Branch?
Branch is poised to capitalize on significant opportunities in the mobile ecosystem. With plans to expand its mobile linking platform and enhance mobile measurement solutions, the company aims to help brands grow through owned and organic channels. This expansion is crucial as Branch already supports over 100,000 mobile brands, reaching more than 3 billion monthly users globally.
Future fundraising opportunities appear promising, given the recent $300 million investment and a valuation of $4 billion. This financial backing will likely attract further investments, enabling Branch to accelerate research into new solutions for app discovery and user engagement.
However, challenges such as adapting to privacy changes and competing with other mobile linking solutions remain. Navigating these hurdles will be essential for Branch to maintain its growth trajectory and continue transforming the mobile ecosystem.
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