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Sam Allen is the Chief Executive Officer (CEO) of Iterable, a leading customer engagement platform. A highly accomplished executive who has managed $3B+ P&Ls, Allen brings diverse skills encompassing team leadership, business development, alliance creation, asset management, enterprise marketing, and acquisitions — experience forged in the Fortune 50 and honed in start-ups. With a focus on innovation and strategic growth, Allen is positioned to drive Iterable's continued leadership in the marketing technology landscape.
Who is the CEO of Iterable?
Sam Allen is a fiscally savvy and innovative leader who serves as the CEO of Iterable. An exemplary growth architect and catalyst to scale, Allen excels at aligning core business operations with strategic goals through intuitive, analytical thinking and acute business acumen. His expertise spans M&A, Venture Capital, Digital Transformation, and go-to-market planning, making him well-suited to lead Iterable's mission in the competitive customer engagement space.
Work History
- Iterable: CEO (July 2025 – Present)
- Salesforce: EVP & Global Chief Pipeline Officer (May 2024 – July 2025)
- Salesforce: EVP & Global COO, Tableau (February 2022 – May 2024)
- Nortel Networks: Manager, Team Leader NPI (January 1997 – November 1998)
Education History
Sam Allen attended The Wharton School, where he studied Finance and Economics. This rigorous academic foundation has informed his career-long emphasis on financial discipline, operational excellence, and strategic business development.
When did Sam Allen join Iterable?
Sam Allen assumed the role of CEO at Iterable in July 2025. His appointment brings a wealth of enterprise leadership experience to the company, and his track record of scaling organizations and driving growth positions Iterable for its next chapter in the customer engagement market.
