Total amount raised
$770 Million
Latest funding date
11/1/2021
Location
Niantic has successfully raised funding over six rounds, with the latest being a Series D round led by Coatue. The company is backed by 25 investors, including ID8 Investments and Pure Imagination Brands.
Keep reading to explore the intricacies of Niantic's fundraising journey and the investors backing this innovative platform.
What Is Niantic?
Niantic, founded in 2012, is a San Francisco-based company specializing in augmented reality (AR), software, and virtual reality. The company has grown significantly, employing between 501 and 1000 people.
Known for its popular AR games like "Pokémon GO," "Pikmin Bloom," and "Monster Hunter Now," Niantic also develops applications such as "Niantic Campfire" and "Niantic Wayfarer." The company focuses on creating products that encourage real-world exploration and community building.
How Much Funding Has Niantic Raised?
- Series D
- Amount Raised: USD 300,000,000
- Date: November 2021
- Lead Investors: Coatue
- Valuation at Round: USD 9,000,000,000
- Motivation Behind the Round: To build a "Real-World Metaverse," invest in current games and new apps, and expand the Lightship developer platform.
- Series C
- Amount Raised: USD 245,000,000
- Date: January 2019
- Lead Investors: IVP
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance AR technology.
- Series B
- Amount Raised: USD 200,000,000
- Date: November 2017
- Lead Investors: Spark Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the development of AR games and applications.
- Series A
- Amount Raised: USD 5,000,000
- Date: February 2016
- Lead Investors: Alsop Louie Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To launch and support the development of "Pokémon GO."
- Series A
- Amount Raised: USD 20,000,000
- Date: October 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund early-stage development and operations.
- Pre-Seed
- Amount Raised: Not publicly disclosed
- Date: January 2012
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the company and begin initial development.
Niantic has raised a total of USD 770,000,000. The current valuation is USD 9,000,000,000.
Key Investors
- Coatue
- Details: Coatue is a global technology-focused investment firm. They led Niantic's Series D round with a $300 million investment.
- Investment Focus Areas: Technology, media, telecommunications, consumer sectors.
- Notable Investments: Not publicly disclosed.
- IVP
- Details: IVP is a later-stage venture capital and growth equity firm. They led Niantic's Series C round.
- Investment Focus Areas: Later-stage venture capital, growth equity.
- Notable Investments: Not publicly disclosed.
- Spark Capital
- Details: Spark Capital is an early-stage venture capital firm. They led Niantic's Series B round.
- Investment Focus Areas: Early-stage venture capital.
- Notable Investments: Not publicly disclosed.
- Alsop Louie Partners
- Details: Alsop Louie Partners is an early-stage technology investment firm. They led Niantic's Series A round in 2016.
- Investment Focus Areas: Early-stage technology companies.
- Notable Investments: Not publicly disclosed.
- ID8 Investments
- Details: ID8 Investments is a venture capital firm that focuses on innovative technology companies. They are one of Niantic's most recent investors.
- Investment Focus Areas: Technology, innovation, startups.
- Notable Investments: Not publicly disclosed.
What's Next for Niantic?
Niantic's future is brimming with opportunities, particularly in the development of its "Real-World Metaverse" using augmented reality (AR). With a $300 million investment from Coatue and a valuation of $9 billion, the company is poised to expand its Lightship developer platform and invest in new applications. This substantial financial backing underscores the vast potential for growth in the AR sector.
As Niantic continues to innovate, future fundraising opportunities are likely to arise. The success of the Lightship platform and Niantic Ventures, a $20 million fund to support future AR leaders, could attract additional investments. Strategic partnerships with tech giants and collaborations with companies in various sectors may also open new avenues for funding.
However, Niantic faces several challenges, including competition from other tech companies investing in AR and VR technologies, and technical hurdles in creating seamless AR experiences. Ensuring accessibility and maintaining user engagement will be crucial as the company navigates the evolving landscape of augmented reality.
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