Total amount raised
$64.7 Millions
Latest funding date
10/1/2018
Location
Brandwatch has successfully raised significant funding over multiple rounds, attracting a diverse group of investors. The platform offers a suite of tools for social media management, consumer intelligence, and influencer marketing.
Keep reading to explore the intricacies of Brandwatch's fundraising journey and the investors backing this innovative platform.
What Is Brandwatch?
Brandwatch, founded in 2007, is headquartered in Brighton, UK. The company was established by Giles Palmer, who aimed to create a platform that leverages AI and deep analytics for better business decisions.
Brandwatch offers a comprehensive suite of tools for social media management, consumer intelligence, influencer marketing, and media intelligence & insights. These tools help businesses understand and engage with their consumers more effectively.
With a team of over 500 employees, Brandwatch continues to innovate and expand its offerings, making it a leader in the field of consumer intelligence and social media management.
How Much Funding Has Brandwatch Raised?
- Angel Round
- Amount Raised: £550K
- Date: May 2006
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Initial funding to develop the core product and establish the company.
- Angel Round
- Amount Raised: £600K
- Date: December 2007
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the product and expand the team.
- Series A
- Amount Raised: $1.5M
- Date: November 2010
- Lead Investors: Durrants
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance product features.
- Venture Round
- Amount Raised: $6M
- Date: March 2012
- Lead Investors: Nauta Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and invest in technology.
- Series B
- Amount Raised: $22M
- Date: May 2014
- Lead Investors: Highland Europe
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the business and enhance product offerings.
- Series C
- Amount Raised: $33M
- Date: October 2015
- Lead Investors: Partech
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To grow in the US market and invest in strategic partnerships.
- Non-Equity Assistance
- Amount Raised: Not publicly disclosed
- Date: December 2015
- Lead Investors: Future Fifty
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To receive strategic support and resources for growth.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: October 2018
- Lead Investors: Sageview Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further expand market presence and enhance technology.
Total Amount Raised: $62.05M
Current Valuation: Not publicly disclosed
Key Investors
- Partech Ventures
- Details: Partech Ventures is a global investment firm with offices in Paris, San Francisco, and Berlin. They focus on investing in technology and digital companies across various stages, from seed to growth.
- Investment Focus Areas: Technology, digital companies, SaaS.
- Notable Investments: Made.com, SendinBlue, Evaneos.
- Highland Capital Partners Europe
- Details: Highland Capital Partners Europe is a venture capital firm that invests in early and growth-stage technology companies. They have a strong presence in the internet, mobile, and software sectors.
- Investment Focus Areas: Internet, mobile, software.
- Notable Investments: Malwarebytes, WeTransfer, Outfittery.
- Nauta Capital
- Details: Nauta Capital is a venture capital firm that focuses on early-stage technology companies. They have a particular interest in enterprise software, B2B SaaS, and digital media.
- Investment Focus Areas: Enterprise software, B2B SaaS, digital media.
- Notable Investments: Onna, BeMyEye, Brandwatch.
- Sageview Capital
- Details: Sageview Capital is a private investment firm that provides growth capital to leading companies in the technology and business services sectors. They focus on long-term partnerships with their portfolio companies.
- Investment Focus Areas: Technology, business services, growth capital.
- Notable Investments: Avalara, Elastic, MetricStream.
- Future Fifty
- Details: Future Fifty is a UK-based program that supports high-growth tech companies. They provide strategic support and resources to help companies scale rapidly.
- Investment Focus Areas: High-growth tech companies, strategic support, scaling.
- Notable Investments: Not publicly disclosed.
What's Next for Brandwatch?
Brandwatch is poised to capitalize on the growing demand for social media analytics, particularly in the US market. With a strong customer base and recent expansions, the company is well-positioned to enhance its core product and form strategic partnerships. The potential for growth is significant, given the increasing importance of social data in business decision-making.
Future fundraising opportunities seem promising, especially as Brandwatch continues to innovate and expand its market presence. However, the company may face challenges such as intense competition and the complexity of integrating more data. Balancing strategic partnerships while maintaining neutrality will also be crucial for sustained success.
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