Total amount raised
$64.7 Million
Latest funding date
10/1/2018
Location
Brandwatch has successfully raised funding over 8 rounds, with the latest being a Venture - Series Unknown round. The company is backed by 6 investors, including Sageview Capital and Future Fifty.
Brandwatch's fundraising journey reflects its growth and commitment to providing advanced social media analytics and digital marketing solutions. Keep reading to explore the intricacies of Brandwatch's financial journey and the investors supporting this innovative platform.
What Is Brandwatch?
Brandwatch, located in Brighton, East Sussex, United Kingdom, is a premier social suite that empowers over 7,500 of the world’s most admired companies. The company operates in various industries, including advertising, analytics, business intelligence, information technology, marketing, product design, social media, software, and UX design.
With an employee count ranging between 501-1000, Brandwatch specializes in social media management and consumer intelligence. The company leverages AI-driven analytics to help businesses make better decisions and engage with their consumers. Brandwatch is part of the Cision Group and has acquired several organizations to enhance its offerings.
How Much Funding Has Brandwatch Raised?
- Angel Round
- Amount Raised: GBP 550,000
- Date: May 2006
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and initial product development.
- Angel Round
- Amount Raised: GBP 600,000
- Date: December 2007
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the product and expand the team.
- Series A
- Amount Raised: USD 1,500,000
- Date: November 2010
- Lead Investors: Durrants
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the business and enhance the technology platform.
- Series Unknown
- Amount Raised: USD 6,000,000
- Date: March 2012
- Lead Investors: Nauta Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and improve product offerings.
- Series B
- Amount Raised: USD 22,000,000
- Date: May 2014
- Lead Investors: Highland Europe
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's growth and development.
- Series C
- Amount Raised: USD 33,000,000
- Date: October 2015
- Lead Investors: Partech
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand operations in the US and other regions, invest in strategic partnerships, and enhance the core product.
- Non-Equity Assistance
- Amount Raised: Not publicly disclosed
- Date: December 2015
- Lead Investors: Future Fifty
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To gain strategic support and resources for scaling the business.
- Series Unknown
- Amount Raised: Not publicly disclosed
- Date: October 2018
- Lead Investors: Sageview Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue expanding and enhancing the company's offerings.
Total Amount Raised: USD 62,650,000
Current Valuation: Not publicly disclosed
Key Investors
- Sageview Capital
- Details: Sageview Capital is a private investment firm that provides growth capital to leading companies in the technology, business services, and financial services sectors. They focus on partnering with management teams to build long-term value.
- Investment Focus Areas: Technology, business services, financial services
- Notable Investments: Not publicly disclosed
- Future Fifty
- Details: Future Fifty is a UK-based program that supports high-growth tech companies by providing access to expertise, networking opportunities, and government support. It aims to help companies scale rapidly and achieve their growth potential.
- Investment Focus Areas: Technology, high-growth startups, innovation
- Notable Investments: Not publicly disclosed
- Partech Ventures
- Details: Partech Ventures is a global venture capital firm with offices in Paris, Berlin, and San Francisco. They invest in technology startups across various stages, from seed to growth.
- Investment Focus Areas: Technology startups, seed stage, growth stage
- Notable Investments: Not publicly disclosed
- Highland Capital Partners Europe
- Details: Highland Capital Partners Europe is a venture capital firm that invests in growth-stage technology companies. They focus on helping companies scale and achieve significant market impact.
- Investment Focus Areas: Technology, growth-stage companies
- Notable Investments: Not publicly disclosed
- Nauta Capital
- Details: Nauta Capital is a venture capital firm that invests in early-stage technology companies. They focus on supporting innovative startups with the potential for significant growth.
- Investment Focus Areas: Early-stage technology companies, innovation, startups
- Notable Investments: Not publicly disclosed
What's Next for Brandwatch?
Brandwatch is poised to capitalize on the growing demand for social media analytics, with significant opportunities in expanding its US market presence and opening new offices globally. The company's strong relationships with major brands like Samsung and Cisco Systems highlight its potential for growth.
Future fundraising rounds seem likely as Brandwatch continues to enhance its core product and invest in strategic partnerships. The company's recent Series C funding round, led by Partech Ventures, underscores investor confidence in its vision and technology.
However, challenges such as integrating more data and maintaining neutrality in the competitive social media monitoring landscape could pose hurdles. Brandwatch's ability to navigate these challenges will be crucial for its sustained success.
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