How Much Did Seismic Raise? Funding & Key Investors

Date
March 25, 2025
Seismic

Total amount raised

$446.5 Million

Latest funding date

6/1/2024

Seismic

Location

Title

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Seismic has successfully raised funding over 8 rounds, with the latest being a Debt Financing round. The company is backed by 9 investors, including PNC Bank and T. Rowe Price.

Seismic's platform, known as the Seismic Enablement Cloud, offers AI-powered tools and integrations to empower go-to-market leaders. Keep reading to explore the intricacies of Seismic's fundraising journey and the investors backing this innovative platform.

What Is Seismic?

Seismic, based in San Diego, California, is a global leader in AI-powered enablement solutions. The company specializes in analytics, artificial intelligence, enterprise software, marketing automation, sales automation, sales enablement, and software. With a workforce of 1001-5000 employees, Seismic is dedicated to helping go-to-market leaders drive growth and deliver exceptional experiences.

Seismic's flagship product, the Seismic Enablement Cloud™, is an AI-powered platform designed to help revenue leaders ensure their teams are prepared to meet their goals. The platform offers various tools and insights to drive productivity, scale best practices, and improve customer interactions across multiple industries, including financial services, manufacturing, technology, and healthcare.

How Much Funding Has Seismic Raised?

  1. Series A
    • Amount Raised: USD 4,500,000
    • Date: August 2013
    • Lead Investors: Jackson Square Ventures
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To develop and enhance the initial version of the Seismic platform.
  2. Series B
    • Amount Raised: USD 20,000,000
    • Date: January 2015
    • Lead Investors: JMI Equity
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To scale operations and expand market reach.
  3. Series C
    • Amount Raised: USD 40,000,000
    • Date: May 2016
    • Lead Investors: General Atlantic
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To accelerate product development and expand into new markets.
  4. Series D
    • Amount Raised: USD 20,000,000
    • Date: November 2017
    • Lead Investors: Not publicly disclosed
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To further enhance the platform's capabilities and support customer growth.
  5. Series E
    • Amount Raised: USD 100,000,000
    • Date: December 2018
    • Lead Investors: Lightspeed Venture Partners, T. Rowe Price
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To expand the company's global footprint and invest in AI capabilities.
  6. Series F
    • Amount Raised: USD 92,000,000
    • Date: September 2020
    • Lead Investors: Not publicly disclosed
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To support product innovation and market expansion.
  7. Series G
    • Amount Raised: USD 170,000,000
    • Date: August 2021
    • Lead Investors: Permira
    • Valuation at Round: USD 3,000,000,000
    • Motivation Behind the Round: To fund the acquisition of Lessonly and prepare for a potential IPO.
  8. Debt Financing
    • Amount Raised: Not publicly disclosed
    • Date: June 2024
    • Lead Investors: PNC Bank
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To support ongoing operational expenses and strategic initiatives.

Total Amount Raised: USD 446,500,000. Current Valuation: USD 3,000,000,000.

Key Investors

  • PNC Bank
    • Details: PNC Bank is a financial services corporation based in the United States. It offers a wide range of services, including banking, asset management, and financial advisory.
    • Investment Focus Areas: Financial services, banking, asset management.
    • Notable Investments: Various sectors including financial services and technology.
  • T. Rowe Price
    • Details: T. Rowe Price is an American publicly owned global investment management firm. It provides mutual funds, subadvisory services, and separate account management for individual and institutional investors.
    • Investment Focus Areas: Investment management, mutual funds, subadvisory services.
    • Notable Investments: Tesla, Amazon, Facebook.
  • Permira
    • Details: Permira is a global investment firm that advises funds with a total committed capital of approximately $50 billion. The firm makes long-term investments in companies with the aim of transforming their performance and driving sustainable growth.
    • Investment Focus Areas: Technology, consumer, healthcare, financial services.
    • Notable Investments: Genesys, Informatica, Magento.
  • JMI Equity
    • Details: JMI Equity is a growth equity firm focused on investing in leading software companies. JMI provides capital and strategic support to help companies scale and achieve their growth objectives.
    • Investment Focus Areas: Software companies, enterprise software, healthcare IT.
    • Notable Investments: ServiceTitan, Seismic, PointClickCare.
  • Lightspeed Venture Partners
    • Details: Lightspeed Venture Partners is a venture capital firm that focuses on early-stage investments in the enterprise and consumer sectors. Lightspeed has backed more than 400 companies globally.
    • Investment Focus Areas: Enterprise technology, consumer technology, cleantech.
    • Notable Investments: Snap, Nest, AppDynamics.

What's Next for Seismic?

Seismic's future looks promising with the integration of Lessonly's training tools, which will enhance its platform and provide a more comprehensive solution for sales teams. This opportunity is significant, given Seismic's $3 billion valuation and the $170 million raised in the latest funding round. The company is poised to expand its customer base and market reach, leveraging the increased demand for remote sales training and digital enablement tools.

Future fundraising opportunities are likely, with a potential IPO on the horizon. This could provide the capital needed to support further growth and innovation. However, Seismic will face challenges such as integrating Lessonly's technology and maintaining growth post-IPO. The competitive landscape of sales enablement software will also require continuous innovation to stay ahead.

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