Total amount raised
$16.2 Million
Latest funding date
12/1/2023
Location
Nat Habit has successfully raised funding over five rounds, with the latest being a Series B round led by Bertelsmann India Investments. The company is backed by a total of 15 investors, including Mirabilis Investment Trust and Fireside Ventures.
Keep reading to explore the intricacies of Nat Habit's fundraising journey and the investors backing this innovative beauty and wellness brand.
What Is Nat Habit?
Nat Habit is a beauty and wellness brand based in Gurgaon, Haryana, India. The company specializes in natural and Ayurvedic skincare products, emphasizing the use of high-grade herbs, nuts, grains, and other natural ingredients.
Founded as a private entity, Nat Habit has grown to employ between 51-100 people. The company has successfully raised multiple funding rounds, with the latest being a Series B round.
How Much Funding Has Nat Habit Raised?
- Seed Round
- Amount Raised: USD 750,000
- Date: October 2019
- Lead Investors: Whiteboard Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Initial funding to develop products and establish market presence.
- Seed Round
- Amount Raised: USD 1,250,000
- Date: March 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and expand product lines.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: April 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage growth and product development.
- Series A
- Amount Raised: USD 4,000,000
- Date: April 2022
- Lead Investors: Fireside Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance market reach.
- Series B
- Amount Raised: USD 10,200,000
- Date: December 2023
- Lead Investors: Bertelsmann India Investments
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund growth, expand into new categories, and support offline expansion.
Nat Habit has raised a total of USD 16,200,000 in funding. The current valuation is Not publicly disclosed.
Key Investors
- Bertelsmann India Investments
- Details: Bertelsmann India Investments is a venture capital arm of Bertelsmann, focusing on investments in the Indian market. They led the Series B funding round for Nat Habit.
- Investment Focus Areas: Digital, media, education, services.
- Notable Investments: Pepperfry, Licious, Lendingkart.
- Fireside Ventures
- Details: Fireside Ventures is a venture capital firm that invests in early-stage consumer brands in India. They led the Series A funding round for Nat Habit.
- Investment Focus Areas: Health, wellness, lifestyle.
- Notable Investments: Mamaearth, Boat, Vahdam Teas.
- Amazon India Fund
- Details: Amazon India Fund is an investment arm of Amazon focused on supporting Indian startups. They participated in the Series B funding round for Nat Habit.
- Investment Focus Areas: E-commerce, logistics, technology.
- Notable Investments: Shuttl, Acko, BankBazaar.
- Mirabilis Investment Trust
- Details: Mirabilis Investment Trust is an investment trust that participates in various funding rounds. They participated in the Series B funding round for Nat Habit.
- Investment Focus Areas: Diverse sectors.
- Notable Investments: Not publicly disclosed.
- Sharrp Ventures
- Details: Sharrp Ventures is an investment firm that focuses on early to mid-stage investments. They participated in the Series B funding round for Nat Habit.
- Investment Focus Areas: Consumer brands, technology, healthcare.
- Notable Investments: Nykaa, Wow Momo, Epigamia.
What's Next for Nat Habit?
Nat Habit stands on the brink of significant growth, with plans to expand into new product categories and retail outlets. The company aims to increase its annual recurring revenue from Rs 82 crore to Rs 350 crore over the next 24 months, leveraging the rising consumer preference for natural and Ayurvedic products. This ambitious growth trajectory may necessitate additional funding rounds, attracting new investors eager to capitalize on the booming D2C market.
However, the path forward is not without challenges. Nat Habit will need to navigate intense competition from other natural product brands and manage the complexities of offline retail expansion. Maintaining product quality and consistency while scaling operations will be crucial to sustaining its market presence and achieving its growth targets.
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