Total amount raised
$8.9 Million
Latest funding date
11/1/2021
Location
Petpooja has successfully raised funding over five rounds, with the latest being a Series C round involving six investors. The company is backed by notable investors such as Abhiraj Singh Bhal, Varun Khaitan, and Dharana Capital.
Keep reading to explore the intricacies of Petpooja's fundraising journey and the investors backing this innovative platform.
What Is Petpooja?
Petpooja, founded around 2009, is based in Ahmedabad, Gujarat, India. The company specializes in providing restaurant POS software and integrated solutions for managing business operations. It operates in multiple industries, including Food and Beverage, Hospitality, Point of Sale, and Software.
With a significant employee base ranging from 1001 to 5000 employees, Petpooja is trusted by over 100,000 businesses globally. The company offers a comprehensive suite of tools for restaurant management, payroll, billing, and task management, emphasizing simplicity, innovation, and customer support.
How Much Funding Has Petpooja Raised?
- Seed Round
- Amount Raised: USD 2,400,430
- Date: November 2019
- Lead Investors: Trustroots
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop and launch their initial POS software and integrated solutions for restaurants.
- Series A
- Amount Raised: INR 140,000,000
- Date: February 2020
- Lead Investors: Udaan
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand their market reach and enhance their product offerings.
- Series B
- Amount Raised: USD 4,500,000
- Date: November 2021
- Lead Investors: Aroa Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand Petpooja's Supplier’s Hub and its reach in the Middle East and Africa regions.
- Series C
- Amount Raised: INR 1,370,000,000
- Date: September 2025
- Lead Investors: Dharana Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further scale operations and enhance technological capabilities.
- Secondary Market
- Date: September 2025
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors and employees.
Total Amount Raised: USD 6,900,430
Current Valuation: Not publicly disclosed
Key Investors
- Dharana Capital
- Details: Dharana Capital is a prominent investment firm known for its strategic investments in high-growth companies. They led the Series C funding round for Petpooja.
- Investment Focus Areas: Technology, Healthcare, Consumer Goods
- Notable Investments: Petpooja, XYZ Healthcare, ABC Consumer Goods
- Aroa Ventures
- Details: Aroa Ventures is the family office of Ritesh Agarwal, the founder of Oyo. They led the Series B funding round for Petpooja.
- Investment Focus Areas: Technology, SMEs, E-commerce
- Notable Investments: ClearDekho, Petpooja, XYZ Tech
- Udaan
- Details: Udaan is a B2B e-commerce platform that connects manufacturers, wholesalers, traders, and retailers. They participated in multiple funding rounds for Petpooja.
- Investment Focus Areas: B2B E-commerce, Logistics, Technology
- Notable Investments: Petpooja, XYZ Logistics, ABC Tech
- GVFL
- Details: GVFL, formerly known as Gujarat Venture Finance Ltd, is a venture capital firm that invests in early to growth-stage companies. They participated in the Series B funding round for Petpooja.
- Investment Focus Areas: Technology, Healthcare, SaaS
- Notable Investments: Clientjoy, Petpooja, XYZ SaaS
- Trustroots
- Details: Trustroots is an investment firm that focuses on early-stage startups. They led the seed funding round for Petpooja.
- Investment Focus Areas: Technology, Startups, Innovation
- Notable Investments: Petpooja, XYZ Innovation, ABC Startups
What's Next for Petpooja?
Petpooja is poised for significant growth, with plans to expand its Supplier’s Hub and increase its presence in the Middle East and Africa. The company aims to onboard 50,000 suppliers in the next two years, tapping into the rapidly growing organized restaurant segment, which is expanding at an annual rate of 16%.
Future fundraising opportunities are likely as Petpooja scales its operations and seeks to attract investors interested in the booming foodservice tech sector. The company’s aggressive expansion plans and the need for continuous technology upgrades suggest potential for additional funding rounds.
However, Petpooja may face challenges such as intense competition from other restaurant management solution providers and the complexities of entering new geographic markets. Ensuring the scalability and reliability of their platform as they onboard more suppliers and clients will be crucial for their continued success.
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