How Much Did Totango Raise? Funding & Key Investors

Totango has successfully raised funding over 6 rounds, with the latest being a Series D. The company is backed by notable investors, including Great Hill Partners and Pitango VC.

Keep reading to explore the intricacies of Totango's fundraising journey and the investors backing this innovative platform.

What Is Totango?

Totango, based in Redwood City, California, operates in multiple industry categories including Analytics, Customer Service, Enterprise Software, Information Technology, Internet of Things, SaaS, and Software. The company provides software and services designed to help customer success and sales teams grow customer revenue.

Founded in an unspecified year, Totango has grown to employ between 101-250 people. The company has raised funding through a Series D round and has acquired several organizations, including the Parative Customer Intelligence Platform.

How Much Funding Has Totango Raised?

1. Series D
   • Amount Raised: USD 100,000,000
   • Date: September 2021
   • Lead Investors: Great Hill Partners
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale operations and enhance technological capabilities.
2. Series C
   • Amount Raised: USD 9,000,000
   • Date: February 2018
   • Lead Investors: Grayhawk Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand the enterprise client base and enhance the company's Customer Success strategy.
3. Series B
   • Amount Raised: USD 8,300,000
   • Date: September 2016
   • Lead Investors: Benhamou Global Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further develop the company's customer monitoring capabilities.
4. Series A
   • Amount Raised: USD 15,500,000
   • Date: February 2014
   • Lead Investors: Canvas Prime, InterWest Partners
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand the company's customer retention and monitoring solutions.
5. Seed Round
   • Amount Raised: USD 5,000,000
   • Date: July 2011
   • Lead Investors: Gemini Israel Ventures, Pitango VC
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To establish the company's initial operations and product development.
6. Seed Round
   • Amount Raised: USD 8,800,000
   • Date: January 2010
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To kickstart the company's growth and market entry.

Total Amount Raised: USD 146,600,000. Current Valuation: Not publicly disclosed.

Key Investors

• Great Hill Partners
  • Details: Great Hill Partners is a private equity firm that invests in high-growth companies. They focus on providing capital and strategic support to help businesses scale.
  • Investment Focus Areas: Technology, media, healthcare, financial services.
  • Notable Investments: Wayfair, ZoomInfo, Totango.
• Grayhawk Capital
  • Details: Grayhawk Capital is a venture capital firm that invests in early to growth-stage technology companies. They aim to support innovative businesses with high growth potential.
  • Investment Focus Areas: Technology, software, healthcare IT, tech-enabled services.
  • Notable Investments: Contatta, ClearDATA, Totango.
• Benhamou Global Ventures
  • Details: Benhamou Global Ventures (BGV) is a venture capital firm that focuses on early-stage companies in the enterprise IT sector. They provide both capital and operational expertise.
  • Investment Focus Areas: Enterprise IT, cybersecurity, cloud technologies, artificial intelligence.
  • Notable Investments: 6dbytes, Ayehu, Totango.
• Canvas Ventures
  • Details: Canvas Ventures is a venture capital firm that invests in early to growth-stage technology companies. They focus on sectors with significant growth potential.
  • Investment Focus Areas: Fintech, digital health, enterprise software.
  • Notable Investments: Zola, Roofstock, Totango.
• Pitango Venture Capital
  • Details: Pitango Venture Capital is one of Israel's largest venture capital firms, investing in technology and healthcare sectors. They support companies from early to growth stages.
  • Investment Focus Areas: Technology, healthcare, IT, life sciences, consumer products.
  • Notable Investments: Via, Taboola, Totango.

What's Next for Totango?

Totango's future is brimming with opportunities, particularly in expanding its Enterprise to Customer (E2C) strategy. By focusing on smart customer engagement, the company aims to increase revenue from existing accounts and add new enterprise clients. This growth potential is substantial, given the increasing recognition of Customer Success strategies in the industry.

With the successful $9 million financing round, Totango is well-positioned for future fundraising opportunities. The involvement of both existing and new investors indicates strong confidence in the company's growth trajectory. However, challenges such as maintaining innovation in a competitive environment and effectively scaling operations to manage a growing client base remain. Ensuring the successful adoption of Customer Success strategies by clients will be crucial for sustained growth.

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