How Much Did LimeTray Raise? Funding & Key Investors

LimeTray has successfully raised funding from notable investors, including JSW Ventures and Whiteboard Capital, across multiple rounds. The company offers a comprehensive suite of software solutions tailored for restaurant management, integrating online ordering, POS systems, and CRM tools.

Keep reading to explore the intricacies of LimeTray's fundraising journey and the investors backing this innovative platform.

What Is LimeTray?

LimeTray, founded in 2013 by Akhilesh Bali and Piyush Jain, is based in Gurgaon, Haryana, India. The company specializes in providing a web-presence and web-marketing platform for local businesses, particularly in the restaurant industry.

With a team of 1-10 employees, LimeTray offers a comprehensive suite of software solutions, including online food ordering systems, cloud-based POS systems, and CRM tools. These solutions are designed to help restaurants manage their operations and grow their business.

By integrating various tools, LimeTray ensures that merchants can build a consistent brand presence across the web, engaging better with their local audience. The company also emphasizes customer support, dedicated account management, and seamless platform integration.

How Much Funding Has LimeTray Raised?

1. Round Name: Series A
   • Amount Raised: Not publicly disclosed
   • Date: October 2014
   • Lead Investors: Matrix Partners India, Umang Kumar, Ankur Warikoo, Ankur Singla
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To build a full-stack technology platform for restaurants across India.
2. Round Name: Venture Round
   • Amount Raised: Not publicly disclosed
   • Date: August 2017
   • Lead Investors: JSW Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand their market reach and enhance their technology offerings.
3. Round Name: Series B
   • Amount Raised: $662.5K
   • Date: April 2018
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale operations and improve product features.
4. Round Name: Venture Round
   • Amount Raised: $671.3K
   • Date: January 2019
   • Lead Investors: Alteria Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further develop their platform and expand their customer base.

Total Amount Raised: $1,333.8K

Current Valuation: Not publicly disclosed

Key Investors

• Alteria Capital
  • Details: Alteria Capital is a venture debt fund based in India, providing structured debt solutions to high-growth, venture-backed companies. They focus on supporting companies with strong growth potential and innovative business models.
  • Investment Focus Areas: Technology, consumer brands, healthcare
  • Notable Investments: Dunzo, Lendingkart, ZestMoney
• JSW Ventures
  • Details: JSW Ventures is the venture capital arm of the JSW Group, one of India's largest conglomerates. They invest in early to mid-stage technology companies with a focus on scalable and innovative solutions.
  • Investment Focus Areas: Technology, digital media, financial services
  • Notable Investments: Purplle, Indus OS, Homelane
• Z47
  • Details: Z47 is an investment firm that focuses on early-stage startups. They aim to support companies with disruptive technologies and strong growth potential.
  • Investment Focus Areas: Technology, software, e-commerce
  • Notable Investments: Not publicly disclosed
• Matrix Partners India
  • Details: Matrix Partners India is a venture capital firm with Rs 3,000 crore under management. They focus on investing in companies targeting the Indian consumer market at seed, early, and early growth stages.
  • Investment Focus Areas: Digital entertainment, mobile PoS, online classifieds
  • Notable Investments: Ola, Quikr, MSwipe
• Umang Kumar
  • Details: Umang Kumar is the CEO of Gaadi.com, a leading online marketplace for automobiles in India. He has a background in technology and online platforms.
  • Investment Focus Areas: Technology, online services, e-commerce
  • Notable Investments: Not publicly disclosed

What's Next for LimeTray?

As LimeTray continues to expand its footprint in the restaurant technology space, the opportunities are vast. The company aims to build a full-stack technology platform for restaurants across India, helping them manage day-to-day operations, including ordering, online presence management, and CRM. With over 200 restaurants already signed up, mainly in the Delhi-NCR region, the potential for growth is significant.

The food-tech market is deep enough to have multiple winners, indicating a large and growing market. The rapid adoption of mobile-first technology by restaurants for various business needs suggests significant market potential. This growth could attract future fundraising opportunities, especially given the involvement of prominent investors like Matrix Partners India.

However, LimeTray may face challenges such as competition from other tech solution providers in the hospitality industry and ensuring the scalability and reliability of their technology platform. Keeping up with fast-paced technological advancements and the changing needs of the restaurant industry will be crucial for their continued success.

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