How Much Did LimeTray Raise? Funding & Key Investors

LimeTray has successfully raised funding over 4 rounds, with the latest being a Venture - Series Unknown round. The company is backed by 6 investors, including JSW Ventures and Whiteboard Capital.

Keep reading to explore the intricacies of LimeTray's fundraising journey and the investors backing this innovative platform.

What Is LimeTray?

LimeTray, founded in Gurgaon, Haryana, India, is a web-presence and web-marketing platform tailored for local businesses. The company operates with a small team of 1-10 employees and specializes in business development, email marketing, and local business support.

Additionally, LimeTray offers a comprehensive suite of software solutions for restaurants, including an online food ordering system, a cloud-based POS system, and a CRM solution. Trusted by over 4500 restaurants, LimeTray aims to help businesses grow their online presence and streamline operations.

How Much Funding Has LimeTray Raised?

1. Series A
   • Amount Raised: Not publicly disclosed
   • Date: October 2014
   • Lead Investors: Z47
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To build a full-stack technology platform for restaurants across India.
2. Series B
   • Amount Raised: USD 662,534
   • Date: April 2018
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand their services and increase market presence.
3. Series Unknown
   • Amount Raised: Not publicly disclosed
   • Date: August 2017
   • Lead Investors: JSW Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To support the growth and expansion of LimeTray's platform.
4. Series Unknown
   • Amount Raised: USD 671,329
   • Date: January 2019
   • Lead Investors: Alteria Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further enhance their web-presence and web-marketing solutions.

Total Amount Raised: USD 1,333,863

Current Valuation: Not publicly disclosed

Key Investors

• Alteria Capital
  • Details: Alteria Capital is a venture debt fund that provides financing solutions to high-growth startups in India. They have been a lead investor in multiple funding rounds for LimeTray.
  • Investment Focus Areas: Technology, consumer services, healthcare.
  • Notable Investments: LimeTray, Dunzo, Lendingkart.
• JSW Ventures
  • Details: JSW Ventures is the venture capital arm of the JSW Group, focusing on early-stage investments in technology-enabled businesses. They have invested in LimeTray to support its growth and expansion.
  • Investment Focus Areas: Technology, digital media, consumer internet.
  • Notable Investments: LimeTray, Purplle, Indus OS.
• Z47
  • Details: Z47 is an investment firm that focuses on early-stage technology startups. They led the Series A funding round for LimeTray.
  • Investment Focus Areas: Technology, software, internet services.
  • Notable Investments: LimeTray.
• Matrix Partners India
  • Details: Matrix Partners India is a venture capital firm with Rs 3,000 crore under management, focusing on companies targeting the Indian consumer market. They led the Series A funding round for LimeTray.
  • Investment Focus Areas: Digital entertainment, mobile PoS, online classifieds.
  • Notable Investments: Ola, Quikr, MSwipe.
• Umang Kumar
  • Details: Umang Kumar is the CEO of Gaadi.com, an online platform for buying and selling cars. He participated in the Series A funding round for LimeTray.
  • Investment Focus Areas: Technology, online services, automotive.
  • Notable Investments: LimeTray.

What's Next for LimeTray?

LimeTray stands at the cusp of significant growth opportunities, driven by the increasing adoption of mobile-first technology in the restaurant industry. With a vision to build a full-stack technology platform, LimeTray aims to expand its services across India, helping restaurants manage operations, online presence, and customer relationships. The food-tech market's depth suggests a promising future for the company.

Future fundraising opportunities appear bright, given the involvement of prominent investors and the market's growth potential. LimeTray's ability to attract further investment will be crucial in supporting its expansion and technological advancements. However, the company may face challenges such as competition from other tech solution providers and the need to ensure scalability and reliability as they grow.

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