How Much Did Snitch Raise? Funding & Key Investors

Snitch, the Bengaluru-based D2C menswear brand, has raised funding across multiple rounds backed by investors including 360 ONE Asset, IvyCap Ventures, SWC Global, Ravi Modi Family Office, and several prominent angel investors.

Keep reading to explore Snitch's fundraising journey from its Shark Tank debut to its latest Series B round.

What Is Snitch?

Snitch is a fashion brand specializing in men's clothing and accessories. The company offers a wide range of products, including shirts, t-shirts, trousers, jeans, winterwear, and accessories. They also have premium lines called Snitch LUXE and Snitch PLUS.

Based in India, Snitch emphasizes its Indian origin with the tagline "Made in India, for the World 🌍."The brand aims to cater to a global audience, providing both online and offline shopping experiences.

How Much Funding Has Snitch Raised?

1. Angel / Shark Tank Round
   • Amount Raised: INR 1,500,000 (₹1.5 crore)
   • Date: February 2023
   • Lead Investors: Not publicly disclosed as lead; all five sharks participated
   • Participants: Anupam Mittal, Aman Gupta, Namita Thapar, Vineeta Singh, Peyush Bansal, Amit Jain (Shark Tank India Season 2)
   • Valuation at Round: INR 100 crore (~$12M)
   • Motivation Behind the Round: Initial growth, brand visibility, and operational scaling.
2. Series A
   • Amount Raised: INR 1,100,000,000 (₹110 crore, ~$13.1M)
   • Date: December 2023
   • Lead Investors: IvyCap Ventures, SWC Global (co-led)
   • Participants: IvyCap Ventures, SWC Global, and key angel investors
   • Valuation at Round: INR 500 crore (~$60M)
   • Motivation Behind the Round: Expanding talent, technology, and offline retail strategies.
3. Series B
   • Amount Raised: INR ~3,384,000,000 (₹338.4 crore, ~$39.6M); primary capital ~₹278.9 crore, secondary component ~₹60 crore
   • Date: June 2, 2025
   • Lead Investors: 360 ONE Asset
   • Participants: 360 ONE Asset, Ravi Modi Family Office, IvyCap Ventures, SWC Global, and angel investors
   • Valuation at Round: INR ~2,500 crore (~$294M)
   • Motivation Behind the Round: Scale offline retail to 100+ stores by end of 2025, enter quick commerce, expand internationally, and launch new product categories.

Total Amount Raised: Approximately $53M (at least $52.7M across disclosed rounds). Current Valuation: INR ~2,500 crore (~$294M, as of June 2025).

Key Investors

• 360 ONE Asset
  • Details: 360 ONE Asset (formerly IIFL Wealth & Asset Management) is a leading Indian asset management firm. It led Snitch's Series B round in June 2025.
  • Investment Focus Areas: Consumer, retail, D2C, growth-stage companies.
  • Notable Investments: Snitch (lead investor, Series B).
• SWC Global
  • Details: SWC Global is a Singapore-based venture capital firm. Tuck Lye Koh, the founding partner, has expressed confidence in Snitch's visionary approach to fast fashion.
  • Investment Focus Areas: Innovative business models, consumer needs, fast fashion.
  • Notable Investments: Snitch (co-lead, Series A; participant, Series B).
• IvyCap Ventures
  • Details: IvyCap Ventures is an Indian venture firm co-founded by Ashish Wadhwani, who joined the Snitch board. Vikram Gupta, the founder and managing partner, praised Snitch's business model and trend-setting capabilities.
  • Investment Focus Areas: Unique business models, trend-setting companies, fast fashion.
  • Notable Investments: Snitch (co-lead, Series A; participant, Series B).
• Ravi Modi Family Office
  • Details: Family office of Ravi Modi, founder of Vedant Fashions (Manyavar), one of India's leading ethnic wear brands.
  • Investment Focus Areas: Fashion, retail, consumer brands.
  • Notable Investments: Snitch (Series B).
• Peyush Bansal
  • Details: Peyush Bansal is the founder of Lenskart, a leading eyewear brand in India. He invested in Snitch on Shark Tank India Season 2.
  • Investment Focus Areas: Eyewear, e-commerce, technology.
  • Notable Investments: Lenskart, Snitch.
• Aman Gupta
  • Details: Aman Gupta is the co-founder of Boat, a popular consumer electronics brand in India. He invested in Snitch on Shark Tank India Season 2.
  • Investment Focus Areas: Consumer electronics, marketing, technology.
  • Notable Investments: Boat, Snitch.
• Anupam Mittal
  • Details: Anupam Mittal is the founder of Shaadi.com, one of India's leading matrimonial websites. He invested in Snitch on Shark Tank India Season 2.
  • Investment Focus Areas: Matrimonial services, technology, startups.
  • Notable Investments: Shaadi.com, Snitch.

What's Next for Snitch?

Snitch is poised for significant growth, with plans to open over 100 offline stores across India in the next 4-5 years. This expansion will be supported by the recent INR 110 crore Series A funding, which will also enhance their technological infrastructure and talent pool. The brand's strong online presence and partnerships with major marketplaces further bolster its growth potential.

Future fundraising opportunities seem promising as Snitch continues to scale. The successful Series A round and ambitious expansion plans suggest that additional funding rounds may be on the horizon to support their growth trajectory. The fast fashion industry trends, such as the integration of online and offline retail, align well with Snitch's strategy.

However, challenges remain. Navigating a competitive market with established players like H&M and Zudio, managing rapid expansion, and maintaining quality and customer satisfaction are critical hurdles. Additionally, the economic landscape and funding environment pose potential risks. Despite these challenges, Snitch's innovative approach and strong investor backing position it well for future success.

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