Total amount raised
$64.6 Millions
Latest funding date
06/01/2019
Location
Button has successfully raised significant funding to enhance its AI-driven platform, which optimizes affiliate, creator, and social traffic through deep linking and conversion optimization. The platform offers a range of solutions, including product listing ads, dynamic decisioning, and post-tap optimization, all designed to improve user experiences and increase revenue.
Keep reading to explore the intricacies of Button's fundraising journey and the investors backing this innovative platform.
What Is Button?
Button is a technology company specializing in optimizing affiliate, creator, and social traffic through AI-enhanced deep linking and conversion optimization. The company operates within the marketing technology (MarTech) industry, focusing on improving user experiences and growing revenue.
Button leverages AI to offer solutions that require no code, ensuring seamless integration and enhanced shopping experiences while maintaining a privacy-first approach. The company has demonstrated significant success in driving revenue growth for its clients, as evidenced by case studies and performance metrics.
How Much Funding Has Button Raised?
- Seed Round
- Amount Raised: $2.3M
- Date: July 2014
- Lead Investors: Atlas Venture
- Series A
- Amount Raised: $12.3M
- Date: January 2015
- Lead Investors: Redpoint
- Series A
- Date: July 2015
- Series B
- Amount Raised: $20M
- Date: January 2017
- Lead Investors: Norwest Venture Partners
- Series C
- Amount Raised: $30M
- Date: June 2019
- Lead Investors: Icon Ventures
Button has raised a total of $64.6M across all funding rounds.
Key Investors
- Icon Ventures
- Details: Icon Ventures is a venture capital firm that invests in early-stage technology companies. They have a strong track record of supporting innovative startups.
- Investment Focus Areas: Technology, healthcare, consumer products
- Notable Investments: FireEye, Palo Alto Networks, Teladoc
- Norwest Venture Partners
- Details: Norwest Venture Partners is a global venture capital and growth equity investment firm. They have over $9.5 billion in capital under management.
- Investment Focus Areas: Technology, healthcare, financial services
- Notable Investments: Uber, Spotify, BlueJeans
- Redpoint
- Details: Redpoint is a venture capital firm that partners with visionary founders to create new markets and redefine existing ones. They have been investing in technology startups since 1999.
- Investment Focus Areas: Consumer internet, enterprise, infrastructure
- Notable Investments: Netflix, Stripe, Twilio
- Atlas Venture
- Details: Atlas Venture is an early-stage venture capital firm that invests in life sciences and technology companies. They focus on building companies from the ground up.
- Investment Focus Areas: Biotechnology, healthcare, technology
- Notable Investments: Alnylam Pharmaceuticals, Moderna, Zafgen
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