Total amount raised
$64.6 Million
Latest funding date
2025-06-16
Location
Button provides AI-powered optimization solutions for mobile commerce, offering features like Smart Routing, In-App Priority, and Top-Rated Attribution. The platform is designed to drive higher revenue by guiding mobile taps to the highest-converting destinations and integrating seamlessly with existing marketing tools.
Keep reading to explore the intricacies of Button's fundraising journey and the investors backing this innovative platform.
What Is Button?
Button is a company that specializes in optimizing mobile commerce through AI-driven solutions. Their platform focuses on making every mobile tap count by guiding users to the highest-converting destinations. They offer solutions for retailers, publishers, advertisers, and creators, aiming to drive more users to mobile apps, improve content monetization, access new revenue streams, and transform creators' influence.
Operating within the mobile commerce and AI-driven optimization industry, Button has achieved significant milestones, including driving over $12B in sales, achieving a 300% conversion lift, and optimizing over 5,000 apps. The company is dedicated to enhancing user journeys and increasing revenue through smarter, more efficient pathways.
How Much Funding Has Button Raised?
- Seed Round
- Amount Raised: USD 2,250,000
- Date: July 2014
- Lead Investors: Atlas Venture
- Series A
- Amount Raised: USD 12,300,000
- Date: January 2015
- Lead Investors: Redpoint
- Series B
- Amount Raised: USD 20,000,000
- Date: January 2017
- Lead Investors: Norwest
- Series C
- Amount Raised: USD 30,000,000
- Date: June 2019
- Lead Investors: Icon Ventures
- Private Equity
- Date: June 2025
- Lead Investors: PSG Equity
Button has raised a total of USD 64,550,000 across all funding rounds.
Key Investors
- PSG Equity
- Details: PSG Equity is a leading growth equity firm that partners with software and technology-enabled service companies. They focus on helping businesses scale and achieve their full potential.
- Investment Focus Areas: Software, technology-enabled services, business services
- Notable Investments: Not publicly disclosed
- Icon Ventures
- Details: Icon Ventures is a venture capital firm that invests in early to growth-stage technology companies. They are known for their hands-on approach and strategic guidance.
- Investment Focus Areas: Technology, healthcare, consumer internet
- Notable Investments: FireEye, Palo Alto Networks, Teladoc
- Norwest
- Details: Norwest is a global venture capital and growth equity investment firm. They have a diverse portfolio and a long history of successful investments.
- Investment Focus Areas: Technology, healthcare, financial services
- Notable Investments: Uber, Spotify, Plaid
- Redpoint
- Details: Redpoint is a venture capital firm that invests in seed, early, and growth-stage companies. They are known for their expertise in scaling businesses.
- Investment Focus Areas: Consumer internet, enterprise, infrastructure
- Notable Investments: Netflix, Stripe, Twilio
- Atlas Venture
- Details: Atlas Venture is an early-stage venture capital firm that partners with entrepreneurs to build technology and life sciences companies. They have a strong track record of successful exits.
- Investment Focus Areas: Life sciences, technology, healthcare
- Notable Investments: Moderna, Alnylam Pharmaceuticals, Zafgen
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