How Much Did PubMatic Raise? Funding & Key Investors

PubMatic has successfully raised funding over six rounds, with the latest being a Secondary Market round. The company is backed by six investors, including SharesPost Investment Management and Helion Venture Partners.

Keep reading to explore the intricacies of PubMatic's fundraising journey and the investors backing this innovative platform.

What Is PubMatic?

PubMatic, based in Redwood City, California, operates within the advertising, internet, and marketing automation industries. The company specializes in programmatic advertising technology, offering an integrated, omnichannel platform designed to optimize digital advertising and media operations.

Founded by a team of innovators, PubMatic has grown to employ between 1001 and 5000 people globally. The company leverages AI to enhance ad revenue for publishers and optimize media buying for advertisers, maintaining a strong presence in the digital advertising landscape.

How Much Funding Has PubMatic Raised?

1. Series A
   • Amount Raised: USD 7,000,000
   • Date: January 2008
   • Lead Investors: Nexus Venture Partners
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To develop and enhance their programmatic advertising technology.
2. Series B
   • Amount Raised: USD 3,500,000
   • Date: March 2009
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand their market reach and improve their advertising solutions.
3. Series C
   • Amount Raised: USD 7,500,000
   • Date: April 2010
   • Lead Investors: Helion Venture Partners
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale their operations and enhance their technology platform.
4. Series D
   • Amount Raised: USD 32,000,000
   • Date: June 2012
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further develop their programmatic advertising capabilities and expand globally.
5. Series Unknown
   • Amount Raised: USD 13,000,000
   • Date: February 2014
   • Lead Investors: NGP Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To enhance direct market access by leveraging the global presence of NGP and Nokia.
6. Secondary Market
   • Amount Raised: Not publicly disclosed
   • Date: June 2015
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To provide liquidity to early investors and employees.

Total Amount Raised: USD 63,000,000

Current Valuation: Not publicly disclosed

Key Investors

• SharesPost Investment Management
  • Details: SharesPost Investment Management is a firm that provides liquidity solutions for private growth companies and their investors. They participated in PubMatic's Secondary Market funding round.
  • Investment Focus Areas: Private equity, secondary markets, technology.
  • Notable Investments: Information not provided.
• Helion Venture Partners
  • Details: Helion Venture Partners is a venture capital firm that invests in technology-powered businesses. They have been involved in multiple funding rounds for PubMatic.
  • Investment Focus Areas: Technology, e-commerce, outsourcing.
  • Notable Investments: MakeMyTrip, BigBasket, RedBus.
• Nokia Growth Partners (NGP)
  • Details: NGP is a venture capital firm backed by Nokia, focusing on technology and innovation. They led the $13 million funding round for PubMatic.
  • Investment Focus Areas: Technology, mobile, digital media.
  • Notable Investments: Various technology and digital media companies.
• August Capital
  • Details: August Capital is a venture capital firm that invests in early-stage technology companies. They participated in the $13 million funding round for PubMatic.
  • Investment Focus Areas: Technology, software, IT infrastructure.
  • Notable Investments: Splunk, Seagate, Atheros.
• Draper Fisher Jurvetson (DFJ)
  • Details: DFJ is a venture capital firm that invests in seed, early, and growth-stage companies. They participated in the $13 million funding round for PubMatic.
  • Investment Focus Areas: Technology, healthcare, clean energy.
  • Notable Investments: Tesla, SpaceX, Skype.

What's Next for PubMatic?

PubMatic stands at the cusp of significant growth opportunities, driven by the increasing demand for programmatic advertising solutions. Leveraging the global presence of Nokia Growth Partners, PubMatic can enhance its market access and expand its platform capabilities across mobile, display, and video.

Future fundraising opportunities appear promising, given the involvement of multiple venture capital firms. This strategic backing positions PubMatic well for additional funding rounds, which could further fuel their expansion and technological advancements.

However, challenges such as competition from other programmatic advertising platforms and rapid technological changes in the industry may pose hurdles. Successfully integrating and scaling their platform to meet global demands will be crucial for PubMatic's sustained growth.

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