Total amount raised
$256.8 Millions
Latest funding date
2/1/2016
Location
Roku has successfully raised significant funding across multiple rounds, with notable investors such as Fox Networks Group and Fidelity backing the company. The platform offers a range of streaming devices and services, making it a key player in the digital media landscape.
Keep reading to delve into the details of Roku's fundraising journey and the investors who believe in its potential.
What Is Roku?
Roku, founded on October 1, 2002, in Los Gatos, California, was established by Anthony Wood. The company specializes in developing video streaming devices that provide users access to Internet-streamed video or audio services.
Roku's proprietary operating system, the Roku OS, powers a range of products including Roku Streaming Devices, Roku TV, and The Roku Channel. The company is known for delivering a best-in-class user experience through its innovative platform.
With a workforce of between 1001-5000 employees, Roku continues to be a significant player in the digital media landscape, offering a variety of streaming solutions to consumers worldwide.
How Much Funding Has Roku Raised?
- Series B
- Amount Raised: $6M
- Date: February 2008
- Lead Investors: Menlo Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product development and market reach.
- Series C
- Amount Raised: $5M
- Date: September 2008
- Lead Investors: Menlo Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the launch of new streaming devices.
- Series C
- Amount Raised: $8.4M
- Date: August 2009
- Lead Investors: Menlo Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance the platform's capabilities and expand content offerings.
- Series D
- Amount Raised: $8.8M
- Date: August 2011
- Lead Investors: Globespan Capital Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and increase market penetration.
- Series E
- Amount Raised: $45M
- Date: July 2012
- Lead Investors: News Corp
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To increase marketing spend and expand into new markets.
- Series F
- Amount Raised: $60M
- Date: May 2013
- Lead Investors: Fidelity
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop new hardware and secure exclusive content.
- Series G
- Amount Raised: $25M
- Date: October 2014
- Lead Investors: Fidelity
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product offerings and expand market presence.
- Series H
- Amount Raised: $45.5M
- Date: November 2015
- Lead Investors: News Corp
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further expand into international markets and increase content partnerships.
Total Amount Raised: $243.7M. Current Valuation: Not publicly disclosed.
Key Investors
- News Corp
- Details: News Corp is a global media conglomerate known for its extensive portfolio in news, sports, and entertainment. It operates various digital media offerings and has a significant presence in the media industry.
- Investment Focus Areas: Media, news, sports, entertainment.
- Notable Investments: Fox News, WSJ Live, X Factor.
- Fidelity
- Details: Fidelity is a financial services corporation known for its investment management and brokerage services. It offers a wide range of financial products and services to individual and institutional investors.
- Investment Focus Areas: Technology, healthcare, financial services.
- Notable Investments: Uber, Airbnb, SpaceX.
- Menlo Ventures
- Details: Menlo Ventures is a venture capital firm that invests in early-stage and growth-stage companies. It has a strong track record of backing successful technology startups.
- Investment Focus Areas: Consumer technology, enterprise technology, healthcare.
- Notable Investments: Uber, Warby Parker, Roku.
- Globespan Capital Partners
- Details: Globespan Capital Partners is a venture capital firm focusing on information technology and communications investments. It supports early and growth-stage companies in these sectors.
- Investment Focus Areas: Information technology, communications, software.
- Notable Investments: Palo Alto Networks, JBoss, Netezza.
- British Sky Broadcasting (BSkyB)
- Details: BSkyB is a British satellite broadcasting, broadband, and telephone services company. It is a major player in the UK media landscape, offering a variety of content and services.
- Investment Focus Areas: Broadcasting, broadband, telecommunications.
- Notable Investments: Now TV, Sky Go, Sky Q.
What's Next for Roku?
Roku's future looks promising with opportunities to expand into international markets and secure exclusive content through strategic partnerships. The company's recent $45 million funding round, led by News Corp and BSkyB, underscores the potential for growth in both existing and new markets. As streaming continues to gain traction, Roku is well-positioned to capitalize on the increasing demand for over-the-top pay TV services.
Future fundraising efforts could see additional strategic investments from traditional media companies, further bolstering Roku's market presence. However, the company may face challenges such as intense competition and the need to balance relationships with both traditional content providers and independent developers. Navigating these hurdles will be crucial for Roku's sustained success in the evolving digital media landscape.
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