Total amount raised
$256.8 Million
Latest funding date
2/1/2016
Location
Roku has raised funding over 13 rounds, with its latest Series H round involving nine investors, including News Corp. The company is backed by 16 investors, with Fox Networks Group and Fidelity being among the most recent.
Keep reading to explore the intricacies of Roku's fundraising journey and the investors backing this innovative platform.
What Is Roku?
Roku, based in Los Gatos, California, develops video streaming devices that allow users to access Internet-streamed video or audio services. The company operates in various industries, including advertising, digital entertainment, and video streaming.
Founded in 2002, Roku has grown significantly, employing between 1001 and 5000 people. The company is publicly traded under the ticker NASDAQ:ROKU and has raised substantial funding over multiple rounds, reflecting its active role in expanding its market presence and technological capabilities.
How Much Funding Has Roku Raised?
- Series B
- Amount Raised: USD 6,000,000
- Date: February 2008
- Lead Investors: Menlo Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and enhance market presence.
- Series C
- Amount Raised: USD 5,000,000
- Date: September 2008
- Lead Investors: Menlo Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support product development and market expansion.
- Series C
- Amount Raised: USD 8,400,000
- Date: August 2009
- Lead Investors: Menlo Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop streaming technology and expand market reach.
- Series D
- Amount Raised: USD 8,750,000
- Date: August 2011
- Lead Investors: Globespan Capital Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product offerings and increase market penetration.
- Series E
- Amount Raised: USD 45,000,000
- Date: July 2012
- Lead Investors: News Corp, BSkyB
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To increase marketing spend and expand into new markets.
- Series F
- Amount Raised: USD 60,000,000
- Date: May 2013
- Lead Investors: Fidelity
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support product development and market expansion.
- Series G
- Amount Raised: USD 25,000,000
- Date: October 2014
- Lead Investors: Fidelity
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product offerings and expand market reach.
- Series H
- Amount Raised: USD 45,500,000
- Date: November 2015
- Lead Investors: News Corp
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support company growth and technological advancements.
Total Amount Raised: USD 243,650,000. Current Valuation: Not publicly disclosed.
Key Investors
- News Corp
- Details: News Corp is a global media and information services company. It operates in various segments, including news and information services, book publishing, and digital real estate services.
- Investment Focus Areas: Media, digital media, content distribution.
- Notable Investments: Fox News, WSJ Live, X Factor.
- Fidelity
- Details: Fidelity is a multinational financial services corporation. It offers investment management, retirement planning, portfolio guidance, and brokerage services.
- Investment Focus Areas: Financial services, technology, healthcare.
- Notable Investments: Uber, Airbnb, SpaceX.
- BSkyB (British Sky Broadcasting)
- Details: BSkyB is a leading pay-TV provider in the UK. It offers television, broadband, and telephone services to consumers and businesses.
- Investment Focus Areas: Pay TV, streaming services, content distribution.
- Notable Investments: Sky TV, Sky Broadband, Sky Mobile.
- Menlo Ventures
- Details: Menlo Ventures is a venture capital firm that invests in early-stage and growth-stage companies. It focuses on technology and consumer services.
- Investment Focus Areas: Technology, consumer services, digital media.
- Notable Investments: Uber, Warby Parker, Roku.
- Globespan Capital Partners
- Details: Globespan Capital Partners is a venture capital firm that invests in technology companies. It focuses on early-stage and growth-stage investments.
- Investment Focus Areas: Technology, digital media, consumer services.
- Notable Investments: Nutanix, JBoss, Roku.
What's Next for Roku?
Roku's future is brimming with opportunities, particularly in expanding into new markets and securing more content from traditional pay TV providers. The company is poised to become a de facto cable box for over-the-top pay TV services, tapping into a large market of pay TV subscribers who seek additional on-demand content. This expansion could significantly increase Roku's market presence and user engagement.
With the potential for additional strategic investments from traditional media companies, Roku is well-positioned for future fundraising opportunities. These funds could further enhance its marketing efforts and support the development of new hardware products, such as the innovative "Streaming Stick." However, Roku will need to navigate challenges like balancing relationships with traditional content providers and independent developers, as well as adapting to different international markets.
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