Total amount raised
$25 Million
Latest funding date
04/01/2018
Location
PFL has raised funding in a Series B round led by Goldman Sachs Growth Equity. The company specializes in direct mail marketing solutions, offering both automated and traditional services.
Keep reading to explore the intricacies of PFL's fundraising journey and the investors backing this innovative platform.
What Is PFL?
PFL, also known as PrintingForLess.com, is a marketing technology company based in Livingston, Montana. Founded around 1996, the company specializes in direct mail marketing solutions, offering both automated and traditional services.
Operating in the marketing automation, printing, and SaaS industries, PFL integrates with CRM and MAP systems to provide personalized campaigns. The company has between 251-500 employees and has been acquired by The Vomela Companies.
How Much Funding Has PFL Raised?
- Series B
- Amount Raised: USD 25,000,000
- Date: April 2018
- Lead Investors: Goldman Sachs Growth Equity
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: The funding was aimed at supporting research and development, product innovation, and expanding the sales team for PFL's Tactile Marketing Automation platform.
Total Amount Raised: USD 25,000,000. Current Valuation: Not publicly disclosed.
Key Investors
- Goldman Sachs Growth Equity
- Details: Goldman Sachs Growth Equity is part of the Merchant Banking Division of The Goldman Sachs Group, Inc. Founded in 1869, Goldman Sachs is a leading global investment banking, securities, and investment management firm.
- Investment Focus Areas: Technology, Software, Media, Healthcare IT, Business and Information Services
- Notable Investments: The specific notable investments are not detailed in the provided sources.
What's Next for PFL?
With a $25 million investment from Goldman Sachs Growth Equity, PFL is poised to expand its Tactile Marketing Automation platform. This funding will drive research and development, product innovation, and sales team growth, positioning PFL to capitalize on the growing trend of integrating direct mail with digital marketing automation platforms.
As PFL continues to innovate, the potential for future fundraising remains strong. The involvement of Goldman Sachs representatives on the Board of Directors could facilitate strategic partnerships and additional investments. However, PFL will need to navigate the competitive landscape of marketing technology and ensure seamless integration with various platforms to maintain its edge.
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