Total amount raised
$25 Millions
Latest funding date
04/01/2018
Location
PFL has successfully raised significant funding through multiple rounds, with the latest being a Series B round. The company is backed by notable investors, including GS Growth.
Keep reading to explore the intricacies of PFL's fundraising journey and the investors supporting this innovative marketing technology platform.
What Is PFL?
PFL, founded in 1996 by Andrew Field, is a marketing technology company based in Livingston, Montana. The company operates in the marketing automation, printing, and SaaS industries, providing software solutions that help brands utilize digital intent signals to enhance their marketing efforts.
With a workforce of 251-500 employees, PFL offers a range of services including marketing automation, CRM integration, and direct mail marketing. Their solutions are designed to improve the ROI of marketing campaigns by personalizing content and timing, and they serve various industries such as healthcare, financial services, and retail.
How Much Funding Has PFL Raised?
- Series B
- Amount Raised: $25M
- Date: April 2018
- Lead Investors: GS Growth
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: The funding was aimed at research and development, product innovation, and expanding the sales team for PFL's Tactile Marketing Automation platform.
Total Amount Raised: $25M. Current Valuation: Not publicly disclosed.
Key Investors
- Goldman Sachs Growth Equity (GS Growth)
- Details: GS Growth is part of the Merchant Banking Division of The Goldman Sachs Group, Inc., a leading global investment banking, securities, and investment management firm. Founded in 1869, Goldman Sachs has a long history of providing financial services worldwide.
- Investment Focus Areas: Technology, software, media, healthcare IT, business and information services.
- Notable Investments: Since 1994, GS Growth has partnered with more than 200 companies and invested over $5 billion of capital across various sectors.
What's Next for PFL?
With a $25 million investment from Goldman Sachs Growth Equity, PFL is poised to expand its Tactile Marketing Automation platform. This funding will drive research and development, product innovation, and sales team growth, positioning PFL to capitalize on the growing trend of integrating tactile marketing with digital platforms.
As PFL continues to innovate, the potential for future fundraising remains strong, especially given the backing of a major investor like Goldman Sachs. However, the company will need to navigate challenges such as maintaining rapid growth, integrating new technologies, and staying ahead of competitors in the marketing technology space.
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