.png)
.png)
.png)
Total amount raised
$293.1M
Latest funding date
2020-11-24
Location
AppsFlyer has successfully raised funds through six venture funding rounds, with Salesforce Ventures being a lead investor in multiple rounds. The company specializes in data analytics, offering deep linking and fraud protection technologies to help brands make informed business decisions.
What Is AppsFlyer?
AppsFlyer, based in San Francisco, California, is a prominent player in the data analytics and marketing technology sectors. The company specializes in deep linking and fraud protection technologies, helping brands make informed business decisions. With an employee count ranging from 1001 to 5000, AppsFlyer operates in various industries, including advertising, analytics, app marketing, and business intelligence.
Founded to address the complexities of modern marketing, AppsFlyer offers a comprehensive platform that unifies measurement, data collaboration, and AI across multiple channels. Trusted by over 15,000 brands, the company continues to innovate and provide solutions that turn fragmented data into actionable insights, driving confident growth for its clients.
How Much Funding Has AppsFlyer Raised?
- Seed Round
- Amount Raised: Undisclosed
- Date: September 2012
- Lead Investors: Magma Venture Partners, Microsoft ScaleUp Tel Aviv
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and develop its initial product offerings.
- Series A
- Amount Raised: USD 7,100,000
- Date: March 2014
- Lead Investors: Pitango Venture Capital, Magma Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series B
- Amount Raised: USD 20,000,000
- Date: January 2015
- Lead Investors: Eight Roads Ventures (then Fidelity Growth Partners Europe)
- Participants: Magma Venture Partners, Pitango Venture Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance marketing efforts.
- Series C
- Amount Raised: USD 56,000,000
- Date: January 2017
- Lead Investors: Qumra Capital, Goldman Sachs Private Capital Investing, DTCP (Deutsche Telekom Capital Partners)
- Participants: Pitango Growth, Eight Roads Ventures, Magma Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand globally and invest in new technologies.
- Series D
- Amount Raised: USD 210,000,000
- Date: January 2020
- Lead Investors: General Atlantic
- Participants: Qumra Capital, Goldman Sachs Growth, DTCP, Pitango Venture Capital, Magma Venture Partners, Eight Roads Ventures
- Valuation at Round: USD 1,600,000,000
- Motivation Behind the Round: To further scale the business and explore strategic acquisitions.
- Series D Extension
- Amount Raised: Undisclosed (reported as a small strategic stake, less than 1% of company)
- Date: November 2020
- Lead Investors: Salesforce Ventures
- Valuation at Round: USD 2,000,000,000
- Motivation Behind the Round: To strengthen market position, deepen the Salesforce partnership, and invest in innovative solutions.
Total Amount Raised: At least USD 293,100,000 based on disclosed funding (Seed and Series D Extension amounts undisclosed). Current Valuation: USD 2,000,000,000 (as of November 2020).
Key Investors
- Salesforce Ventures
- Details: Salesforce Ventures is the investment arm of Salesforce, focusing on enterprise cloud companies. They joined AppsFlyer's Series D extension in November 2020, pushing the company's valuation to $2 billion.
- Investment Focus Areas: Enterprise software, cloud computing, AI
- Notable Investments: Dropbox, DocuSign, Twilio
- General Atlantic
- Details: General Atlantic is a leading global growth equity firm that led AppsFlyer's $210 million Series D in January 2020.
- Investment Focus Areas: Technology, healthcare, financial services, consumer
- Notable Investments: Airbnb, Alibaba, Uber
- Qumra Capital
- Details: Qumra Capital is an Israeli growth capital fund that co-led AppsFlyer's Series C in 2017 and participated in the Series D.
- Investment Focus Areas: Late-stage growth companies in technology
- Notable Investments: Fiverr, Riskified, JFrog
- Eight Roads Ventures
- Details: Eight Roads Ventures (formerly Fidelity Growth Partners Europe) led AppsFlyer's $20 million Series B in 2015 and participated in subsequent rounds.
- Investment Focus Areas: Technology, healthcare, consumer sectors
- Notable Investments: Alibaba, NeoPhotonics, App Annie
- Pitango Venture Capital
- Details: Pitango VC is one of Israel's largest venture capital firms. They co-led the Series A and have participated in every subsequent round through the Series D.
- Investment Focus Areas: Technology, healthcare, life sciences
- Notable Investments: Via, Taboola, Varonis
- Goldman Sachs Private Capital Investing
- Details: Goldman Sachs PCI co-led AppsFlyer's Series C in 2017 and continued as a participant in the Series D.
- Investment Focus Areas: Growth equity, technology, financial services
- Notable Investments: Various global technology and growth-stage companies
What's Next for AppsFlyer?
Unfortunately, I cannot complete the user instruction to write a section based on the provided source collections. The sources from pressLink1, pressLink2, pressLink3, pressLink4, pressLink5, and PressLink6 do not contain any specific information about opportunities, industry trends, growth opportunities, challenges, or predictions for future fundraising or acquisitions related to AppsFlyer. Therefore, it is impossible to create a storytelling section with the requested details.
Use Clay to Get Funding Data
Sales professionals, take your strategy to the next level by leveraging Clay's platform to access comprehensive fundraising data on companies like AppsFlyer and gather other critical business insights.
Sign up for free to start making more informed decisions and drive your sales success.
