Total amount raised
$293.1 Million
Latest funding date
1/1/2020
Location
AppsFlyer has successfully raised funds through six venture funding rounds, with Salesforce Ventures being a lead investor in multiple rounds. The company specializes in data analytics, offering deep linking and fraud protection technologies to help brands make informed business decisions.
With a diverse group of 12 investors, including Magma Venture Partners, AppsFlyer continues to attract significant interest from the investment community. Keep reading to explore the intricacies of AppsFlyer's fundraising journey and the investors backing this innovative platform.
What Is AppsFlyer?
AppsFlyer, based in San Francisco, California, is a prominent player in the data analytics and marketing technology sectors. The company specializes in deep linking and fraud protection technologies, helping brands make informed business decisions. With an employee count ranging from 1001 to 5000, AppsFlyer operates in various industries, including advertising, analytics, app marketing, and business intelligence.
Founded to address the complexities of modern marketing, AppsFlyer offers a comprehensive platform that unifies measurement, data collaboration, and AI across multiple channels. Trusted by over 15,000 brands, the company continues to innovate and provide solutions that turn fragmented data into actionable insights, driving confident growth for its clients.
How Much Funding Has AppsFlyer Raised?
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: September 2012
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and develop its initial product offerings.
- Series A
- Amount Raised: USD 7,100,000
- Date: March 2014
- Lead Investors: Pitango VC
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series B
- Amount Raised: USD 20,000,000
- Date: January 2015
- Lead Investors: Eight Roads Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance marketing efforts.
- Series C
- Amount Raised: USD 56,000,000
- Date: January 2017
- Lead Investors: Qumra Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand globally and invest in new technologies.
- Series D
- Amount Raised: USD 210,000,000
- Date: January 2020
- Lead Investors: General Atlantic
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further scale the business and explore strategic acquisitions.
- Series Unknown
- Amount Raised: Not publicly disclosed
- Date: November 2020
- Lead Investors: Salesforce Ventures
- Valuation at Round: USD 2,000,000,000
- Motivation Behind the Round: To strengthen market position and invest in innovative solutions.
Total Amount Raised: USD 293,100,000. Current Valuation: USD 2,000,000,000.
Key Investors
- Salesforce Ventures
- Details: Salesforce Ventures is the investment arm of Salesforce, focusing on enterprise cloud companies. They have a strong track record of supporting innovative startups in the tech industry.
- Investment Focus Areas: Enterprise software, cloud computing, AI
- Notable Investments: Dropbox, DocuSign, Twilio
- General Atlantic
- Details: General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. They have a diverse portfolio across various sectors.
- Investment Focus Areas: Technology, healthcare, financial services, consumer
- Notable Investments: Airbnb, Alibaba, Uber
- Qumra Capital
- Details: Qumra Capital is an Israeli growth capital fund that invests in late-stage technology companies. They focus on companies with significant growth potential.
- Investment Focus Areas: Late-stage growth companies in technology
- Notable Investments: Fiverr, Riskified, JFrog
- Eight Roads Ventures
- Details: Eight Roads Ventures is a global venture capital firm backed by Fidelity. They invest in high-growth technology and healthcare companies.
- Investment Focus Areas: Technology, healthcare, consumer sectors
- Notable Investments: Alibaba, NeoPhotonics, App Annie
- Pitango VC
- Details: Pitango VC is one of Israel's largest venture capital firms, investing in technology and healthcare startups. They have a strong presence in the Israeli tech ecosystem.
- Investment Focus Areas: Technology, healthcare, life sciences
- Notable Investments: Via, Taboola, Varonis
What's Next for AppsFlyer?
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