How Much Did Lytics Raise? Funding & Key Investors

Lytics has successfully raised funding over 7 rounds, with the latest being a Series C round involving 5 investors, including JMI Equity as a lead investor. The company is backed by a total of 12 investors, including Voyager Capital and Rembrandt Venture Partners.

Keep reading to explore the intricacies of Lytics' fundraising journey and the investors backing this innovative platform.

What Is Lytics?

Lytics, based in Portland, Oregon, is a provider of a customer data platform (CDP) designed to create personalized marketing experiences. The company operates in various industry categories, including Ad Retargeting, Advertising, Analytics, Marketing Automation, and Predictive Analytics. Recently, Lytics was acquired by Contentstack, enhancing its capabilities and reach.

Founded with the mission to help brands personalize user experiences, Lytics offers tools for real-time personalization, customer insights, and seamless integration with existing data infrastructures. The company has an employee count of 11-50 and has raised funding over 7 rounds, with the latest being a Series C round.

How Much Funding Has Lytics Raised?

1. Seed Round
   • Amount Raised: USD 2,200,000
   • Date: August 2013
   • Lead Investors: Rembrandt Venture Partners
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To develop the initial product and build the core team.
2. Debt Financing
   • Amount Raised: USD 100,000
   • Date: July 2013
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To cover operational expenses and support early-stage growth.
3. Seed Round
   • Amount Raised: Not publicly disclosed
   • Date: October 2012
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To kickstart the company and begin product development.
4. Series A
   • Amount Raised: USD 7,000,000
   • Date: October 2014
   • Lead Investors: Comcast Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand the team and accelerate product development.
5. Series Unknown
   • Amount Raised: Not publicly disclosed
   • Date: May 2017
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To enhance existing services and explore new market opportunities.
6. Series B
   • Amount Raised: USD 14,000,000
   • Date: April 2018
   • Lead Investors: Two Sigma Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale operations and enter new markets.
7. Series C
   • Amount Raised: USD 35,000,000
   • Date: February 2019
   • Lead Investors: JMI Equity
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale operations and expand development efforts and business reach.

Total Amount Raised: USD 58,300,000. Current Valuation: Not publicly disclosed.

Key Investors

• JMI Equity
  • Details: JMI Equity is a growth equity firm focused on investing in software companies. They have a long history of partnering with founders and management teams to build market-leading companies.
  • Investment Focus Areas: Software companies.
  • Notable Investments: Not publicly disclosed.
• Two Sigma Ventures
  • Details: Two Sigma Ventures is a venture capital firm that invests in early-stage technology companies. They leverage data science and advanced technology to support their portfolio companies.
  • Investment Focus Areas: Early-stage technology companies.
  • Notable Investments: Not publicly disclosed.
• Comcast Ventures
  • Details: Comcast Ventures is the venture capital affiliate of Comcast Corporation. They invest in consumer, enterprise, and infrastructure companies.
  • Investment Focus Areas: Consumer, enterprise, infrastructure companies.
  • Notable Investments: Not publicly disclosed.
• Rembrandt Venture Partners
  • Details: Rembrandt Venture Partners is a venture capital firm that invests in early-stage technology companies. They focus on helping companies scale and achieve significant growth.
  • Investment Focus Areas: Early-stage technology companies.
  • Notable Investments: Not publicly disclosed.
• Voyager Capital
  • Details: Voyager Capital is a venture capital firm that invests in early and growth-stage technology companies. They provide support to companies in the Pacific Northwest and Western Canada.
  • Investment Focus Areas: Early and growth-stage technology companies.
  • Notable Investments: Not publicly disclosed.

What's Next for Lytics?

With a fresh infusion of $35 million from its Series C funding, Lytics is poised to scale its operations and expand its development efforts. The company aims to leverage this capital to enhance its platform's capabilities and broaden its business reach, tapping into the growing demand for data-driven marketing solutions.

As the importance of Customer Data Platforms (CDPs) continues to rise, Lytics is well-positioned to attract further investment. The successful Series C round indicates strong investor confidence, suggesting potential for future fundraising opportunities. However, the company must navigate challenges such as intense competition and the need to stay ahead of technological advancements while ensuring data privacy and compliance.

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