How Much Did Bewakoof Raise? Funding & Key Investors

Bewakoof has successfully raised funding over 7 rounds, with the latest being a Debt Financing round. The company is backed by 14 investors, including Klub and Spring Marketing Capital.

Keep reading to explore the intricacies of Bewakoof's fundraising journey and the investors backing this innovative platform.

What Is Bewakoof?

Bewakoof is a direct-to-consumer (D2C) online apparel platform based in Mumbai, Maharashtra, India. The company operates in the e-commerce, fashion, internet, lifestyle, and shoes industries and has an employee count ranging between 501-1000.

Founded by Prabhkiran Singh and Siddharth Munot, Bewakoof has made a significant impact in the fashion retail sector, boasting over 10 crore products sold and more than 2 crore customers. The company has been acquired by TMRW and continues to thrive in the competitive online fashion market.

How Much Funding Has Bewakoof Raised?

1. Debt Financing
   • Amount Raised: Not publicly disclosed
   • Date: December 2021
   • Lead Investors: Klub
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To secure additional capital for operational expenses and growth initiatives.
2. Series B
   • Amount Raised: $8 million
   • Date: August 2021
   • Lead Investors: InvestCorp
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To accelerate growth by investing in marketing, branding, technology, and talent acquisition.
3. Series A
   • Amount Raised: $4 million
   • Date: March 2021
   • Lead Investors: IvyCap Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand product offerings and scale operations.
4. Convertible Note
   • Amount Raised: $1 million
   • Date: August 2020
   • Lead Investors: Aarti Corporate Services
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To support business continuity during the COVID-19 pandemic.
5. Series Unknown
   • Amount Raised: $10 million
   • Date: October 2019
   • Lead Investors: InvestCorp
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To fuel market expansion and product development.
6. Seed
   • Amount Raised: $75,000
   • Date: March 2018
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To kickstart the business and develop initial product lines.
7. Seed
   • Amount Raised: Not publicly disclosed
   • Date: January 2015
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To establish the brand and build a customer base.

Total Amount Raised: $23.075 million. Current Valuation: Not publicly disclosed.

Key Investors

• Klub
  • Details: Klub is a notable investor in Bewakoof, participating in multiple debt financing rounds. Anurakt Jain is a key partner associated with Klub.
  • Investment Focus Areas: Not publicly disclosed.
  • Notable Investments: Not publicly disclosed.
• InvestCorp
  • Details: InvestCorp is a global investment firm that led the Rs 60 crore funding round for Bewakoof. Gaurav Sharma, Partner and Head of Private Equity at InvestCorp, has commented on Bewakoof's performance and future growth.
  • Investment Focus Areas: Private equity investments, companies with innovative business models, growth potential.
  • Notable Investments: Bewakoof.
• IvyCap Ventures
  • Details: IvyCap Ventures is a venture capital firm that participated in Bewakoof's funding rounds. Vikram Gupta, Founder and Managing Partner, has praised Bewakoof's innovation and growth strategies.
  • Investment Focus Areas: Innovation in designs, marketing, growth strategies.
  • Notable Investments: Bewakoof.
• Aarti Corporate Services
  • Details: Aarti Corporate Services is an investor in Bewakoof, participating in the convertible note round. Specific details about the firm are not publicly disclosed.
  • Investment Focus Areas: Not publicly disclosed.
  • Notable Investments: Not publicly disclosed.
• Spring Marketing Capital
  • Details: Spring Marketing Capital is an investor in Bewakoof, participating in multiple funding rounds. Specific details about the firm are not publicly disclosed.
  • Investment Focus Areas: Not publicly disclosed.
  • Notable Investments: Not publicly disclosed.

What's Next for Bewakoof?

Bewakoof is poised to capitalize on several promising opportunities, including launching new product categories like activewear and innerwear, and scaling up its beauty brand, Cosmos. The company aims to hit Rs 2,000 crore in revenue by 2025, leveraging mass media campaigns and celebrity endorsements to expand its customer base and enhance its loyalty program, Bewakoof Tribe.

Given these ambitious growth plans, future fundraising rounds seem likely to support these initiatives. The company has already raised significant capital and may continue to attract investment to fuel its expansion. However, Bewakoof will need to navigate intense competition in the D2C fashion market and ensure effective execution of its marketing and product strategies to maintain its growth momentum.

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