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Lena Waters is the Chief Marketing Officer (CMO) at Notion, bringing over 20 years of experience leading marketing for generational technology platforms. A seasoned marketing executive and advisor, she has built and led global teams across growth, demand, and brand, with deep expertise in product-led growth, enterprise strategy, and AI-driven category creation. Her leadership comes at a pivotal moment as Notion continues to scale and innovate in the productivity software industry.
Who is the CMO of Notion?
Lena Waters is a marketing executive with over 20 years of experience in operating roles at companies spanning SaaS, productivity, and enterprise software. She has built and led global teams across growth, demand generation, and brand, with a strong track record of navigating platform shifts and category creation. At Notion, she leads marketing at the intersection of product-led growth and enterprise scale, applying AI-driven strategies to connect user love to measurable business outcomes. Beyond her operating role, she advises early-stage startups on go-to-market strategy and org transformation, helping founders move from early traction to repeatable growth.
Work History
Lena Waters has held a range of marketing leadership roles across the technology industry. Here is a detailed list of her positions:
- Notion - CMO (September 2022 to Present)
- peel ai (Techstars '24) - Advisor (November 2024 to Present)
- Notion - Chief Marketing Officer (April 2025 to April 2026)
- Wärtsilä - Marketing Manager (January 2003 to January 2004)
Education History
Lena Waters studied Marketing at the University of Northern British Columbia (UNBC), where she built the academic foundation that has supported her career in marketing leadership and go-to-market strategy.
When did Lena Waters join Notion?
Lena Waters assumed the role of CMO at Notion in September 2022. Since then, she has applied her expertise in product-led growth and enterprise strategy to drive Notion's marketing efforts, leading global teams and shaping the company's approach to growth at scale.
