How Much Did LimeRoad Raise? Funding & Key Investors

LimeRoad has successfully raised funding over five rounds, with the latest being a Series D round. The company has been acquired by V-Mart Retail in a cash transaction.

Keep reading to explore the intricacies of LimeRoad's fundraising journey and the investors backing this innovative platform.

What Is LimeRoad?

LimeRoad is a dynamic e-commerce platform based in Gurgaon, Haryana, India. The company operates in the e-commerce, fashion, internet, and shopping industries, offering a wide range of products including apparel, accessories, shoes, and home décor.

Founded by a team of innovative entrepreneurs, LimeRoad has grown to employ between 251 and 500 people. The platform is designed to help users discover and share personal styles, making shopping a fun and engaging experience.

How Much Funding Has LimeRoad Raised?

1. Series A
   • Amount Raised: $5,000,000
   • Date: October 2012
   • Lead Investors: Lightspeed Venture Partners, Z47
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To establish a strong market presence and develop the platform.
2. Series B
   • Amount Raised: $15,000,000
   • Date: May 2014
   • Lead Investors: Tiger Global Management
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand product offerings and scale operations.
3. Series C
   • Amount Raised: $30,000,000
   • Date: March 2015
   • Lead Investors: Tiger Global Management
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To enhance technology and improve user experience.
4. Series Unknown
   • Amount Raised: $431,000
   • Date: October 2019
   • Lead Investors: MA Willmind Holdings
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To address immediate financial needs and sustain operations.
5. Series D
   • Amount Raised: $1,500,000
   • Date: October 2020
   • Lead Investors: MA Willmind Holdings
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further expand market reach and enhance platform capabilities.

Total Amount Raised: $51,931,000. Current Valuation: Not publicly disclosed.

Key Investors

• MA Willmind Holdings
  • Details: MA Willmind Holdings is a Mauritius-based investment firm. They have been involved in multiple funding rounds for LimeRoad, including the Series D and Series Unknown rounds.
  • Investment Focus Areas: Not publicly disclosed.
  • Notable Investments: Not publicly disclosed.
• Tiger Global Management
  • Details: Tiger Global Management is a US-based investment firm known for its significant investments in technology and internet companies. They led LimeRoad's Series B and Series C funding rounds.
  • Investment Focus Areas: Internet, software, consumer, financial technology.
  • Notable Investments: Facebook, LinkedIn, Flipkart.
• Lightspeed Venture Partners
  • Details: Lightspeed Venture Partners is a global venture capital firm focused on early-stage investments. They were a lead investor in LimeRoad's Series A round.
  • Investment Focus Areas: Enterprise, consumer, health, fintech.
  • Notable Investments: Snapchat, Grubhub, Nest.
• Z47
  • Details: Z47 is an investment firm that participated in LimeRoad's Series A funding round. Specific details about the firm are not publicly disclosed.
  • Investment Focus Areas: Not publicly disclosed.
  • Notable Investments: Not publicly disclosed.

What's Next for LimeRoad?

With the recent infusion of INR 11 crore from MA Willmind Holdings, LimeRoad is poised to expand its product categories beyond fashion and apparel, venturing into home and kitchen products. This diversification, coupled with the platform's unique user-generated content, sets the stage for significant growth opportunities in the competitive e-commerce landscape.

Given its history of successful funding rounds, LimeRoad is well-positioned to attract further investments. Future fundraising could see the company securing additional capital to scale operations and enhance platform features, ensuring a robust market presence. However, challenges such as intense competition from established players and data security concerns remain critical hurdles that LimeRoad must navigate to sustain its growth trajectory.

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