Total amount raised
$51.9 Millions
Latest funding date
10/01/2020
Location
LimeRoad has successfully raised funding through multiple rounds, including a Series D round, with backing from investors such as MA Willmind Holdings. The platform offers a unique shopping experience, allowing users to discover, share, and shop for a wide range of fashionable items.
Keep reading to explore the intricacies of LimeRoad's fundraising journey and the investors backing this innovative platform.
What Is LimeRoad?
LimeRoad, founded in October 2012, is an e-commerce platform based in Gurgaon, Haryana, India. The company offers a unique shopping experience, allowing users to discover, share, and shop for a wide range of fashionable items.
The platform was co-founded by Ankush Mehra, Manish Saksena, Prashant Malik, and Suchi Mukherjee. LimeRoad aims to bring unique products to customers and allows them to create personal looks and collections.
With a workforce of 251-500 employees, LimeRoad continues to innovate in the online shopping space, providing a fun and exciting way to find, share, and shop for gorgeous products.
How Much Funding Has LimeRoad Raised?
- Series A
- Amount Raised: $5M
- Date: October 2012
- Lead Investors: Lightspeed Venture Partners, Z47
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To launch and establish the platform in the competitive e-commerce market.
- Series B
- Amount Raised: $15M
- Date: May 2014
- Lead Investors: Tiger Global Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and scale operations.
- Series C
- Amount Raised: $30M
- Date: March 2015
- Lead Investors: Tiger Global Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance technology and improve user experience.
- Venture Round
- Amount Raised: ₹31.9M
- Date: October 2019
- Lead Investors: MA Willmind Holdings
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing growth and market expansion.
- Series D
- Amount Raised: ₹110M
- Date: October 2020
- Lead Investors: MA Willmind Holdings
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further scale the business and enhance market presence.
Total Amount Raised: $50M + ₹141.9M
Current Valuation: Not publicly disclosed
Key Investors
- MA Willmind Holdings
- Details: MA Willmind Holdings is a Mauritius-based investment firm. They recently invested INR 11 crore in LimeRoad.
- Investment Focus Areas: Not publicly disclosed
- Notable Investments: LimeRoad
- Tiger Global Management
- Details: Tiger Global Management is a US-based investment firm. They led a Series C funding round worth $30 million for LimeRoad in 2015.
- Investment Focus Areas: Not publicly disclosed
- Notable Investments: LimeRoad
- Lightspeed Venture Partners
- Details: Lightspeed Venture Partners is a venture capital firm. They were one of the lead investors in LimeRoad's Series A funding round.
- Investment Focus Areas: Not publicly disclosed
- Notable Investments: Not publicly disclosed
- Z47
- Details: Z47 is an investment firm. They participated in LimeRoad's Series A funding round.
- Investment Focus Areas: Not publicly disclosed
- Notable Investments: Not publicly disclosed
Information about the investment focus areas and notable investments of these investors was not found in the provided sources.
What's Next for LimeRoad?
With the recent infusion of INR 11 crore from MA Willmind Holdings, LimeRoad is poised to expand its product categories beyond fashion and apparel to include home and kitchen products. This diversification, coupled with a focus on user-generated content, positions LimeRoad to stand out in the competitive e-commerce landscape.
Given its history of successful funding rounds, LimeRoad is likely to attract further investment from venture capitalists and private equity firms. Future fundraising could support scaling operations and enhancing platform features, ensuring the company remains competitive.
However, challenges such as competition from established e-commerce giants and the need to maintain robust data security measures could pose hurdles. Ensuring a unique value proposition and managing logistics will be crucial as LimeRoad continues to grow.
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