Total amount raised
$139.2 Million
Latest funding date
12/1/2023
Location
Mamaearth has successfully raised funding over 9 rounds, with the latest being a Post-IPO Secondary round. The company is backed by 13 investors, including notable names like Norges Bank and Shilpa Shetty.
Keep reading to explore the intricacies of Mamaearth's fundraising journey and the investors backing this innovative personal care brand.
What Is Mamaearth?
Mamaearth is a personal care brand based in Gurgaon, Haryana, India, specializing in baby and toddler products. The company operates in the personal care and beauty products industry, offering a wide range of toxin-free and safe products.
Founded by Varun and Ghazal Alagh, Mamaearth has grown to employ between 101 and 250 people. The brand is known for its commitment to safety and environmental sustainability, being Asia's first brand with MADE SAFE certified products.
How Much Funding Has Mamaearth Raised?
- Amount Raised: USD 1,000,000
- Date: September 2017
- Lead Investors: Fireside Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart operations and product development.
- Amount Raised: USD 250,000
- Date: April 2018
- Lead Investors: Shilpa Shetty
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and market reach.
- Amount Raised: USD 4,000,000
- Date: September 2018
- Lead Investors: Fireside Ventures, Stellaris Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance marketing efforts.
- Amount Raised: INR 1,300,000,000
- Date: January 2020
- Lead Investors: Peak XV Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To drive brand growth and expand offline distribution.
- Amount Raised: USD 50,000,000
- Date: July 2021
- Lead Investors: Sofina
- Valuation at Round: USD 730,000,000
- Motivation Behind the Round: To explore inorganic growth opportunities in beauty and personal care.
- Amount Raised: USD 37,500,000
- Date: December 2021
- Lead Investors: Peak XV Partners
- Valuation at Round: USD 1,070,000,000
- Motivation Behind the Round: For business expansion and operational funding.
- Amount Raised: INR 60,000,000
- Date: September 2022
- Lead Investors: Shilpa Shetty
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product development and market penetration.
- Amount Raised: INR 2,300,000,000
- Date: December 2023
- Lead Investors: Norges Bank
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support long-term growth and sustainability initiatives.
Total Amount Raised: USD 92,750,000
Current Valuation: USD 1,070,000,000
Key Investors
- Norges Bank
- Details: Norges Bank is the central bank of Norway and manages the Government Pension Fund Global, one of the world's largest sovereign wealth funds.
- Investment Focus Areas: Global equities, fixed income, real estate.
- Notable Investments: Apple, Microsoft, Amazon.
- Shilpa Shetty
- Details: Shilpa Shetty is an Indian actress, film producer, and entrepreneur known for her work in Bollywood and her investments in various startups.
- Investment Focus Areas: Wellness, fitness, personal care.
- Notable Investments: Mamaearth, Fast&Up, Simple Soulful.
- Sequoia Capital
- Details: Sequoia Capital is a prominent venture capital firm that invests in early and growth-stage companies across various sectors.
- Investment Focus Areas: Technology, healthcare, consumer products.
- Notable Investments: Apple, Google, WhatsApp.
- Sofina Ventures SA
- Details: Sofina Ventures SA is a European investment firm that focuses on long-term investments in growth companies.
- Investment Focus Areas: Consumer goods, technology, healthcare.
- Notable Investments: Byju's, Delivery Hero, Vinted.
- Peak XV Partners
- Details: Peak XV Partners, formerly known as Sequoia Capital India, is a venture capital firm that invests in early and growth-stage companies in India and Southeast Asia.
- Investment Focus Areas: Technology, consumer, healthcare.
- Notable Investments: OYO Rooms, Zomato, Byju's.
What's Next for Mamaearth?
With significant financial backing, Mamaearth is poised to capitalize on numerous growth opportunities. The company plans to expand its offline distribution and explore inorganic growth avenues in the beauty and personal care sector. This expansion is bolstered by recent funding rounds, including a $52 million investment, which underscores the substantial potential for growth.
Future fundraising opportunities appear promising, given the involvement of high-profile investors like Sequoia Capital and Sofina Ventures SA. These funds will likely support further expansion and potential acquisitions, enabling Mamaearth to strengthen its market position.
However, the company faces challenges such as integrating acquired entities and maintaining growth momentum in a competitive market. Ensuring product quality and customer satisfaction will be crucial as Mamaearth scales its operations. Despite these hurdles, the brand's strategic initiatives and robust financial support position it well for continued success.
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