Total amount raised
$267.5 Million
Latest funding date
7/1/2024
Location
Placer.ai has successfully raised funding over nine rounds, with the latest being a Venture - Series Unknown round. The company is backed by 41 investors, including GEM Realty Capital and Spark Growth Ventures.
Keep reading to explore the intricacies of Placer.ai's fundraising journey and the investors backing this innovative platform.
What Is Placer.ai?
Placer.ai, based in Los Altos, California, is a private company specializing in traffic analytics and location intelligence. Founded in an unspecified year, the company employs between 501-1000 people.
Operating in industries such as analytics, artificial intelligence, consumer, geospatial, and software, Placer.ai offers a platform that generates insights into any property. Their services cater to various sectors, including retail, commercial real estate, and healthcare, among others.
How Much Funding Has Placer.ai Raised?
- Seed Round
- Amount Raised: USD 4,000,000
- Date: June 2018
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial version of their platform and validate the market need for location analytics.
- Series A
- Amount Raised: USD 12,000,000
- Date: August 2019
- Lead Investors: JBV Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance the platform's capabilities.
- Series B
- Amount Raised: USD 50,000,000
- Date: April 2021
- Lead Investors: Buckley Ventures, Josh Buckley, Rahul Vohra, Todd Goldberg
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and integrate more data sources into the platform.
- Series C
- Amount Raised: USD 100,000,000
- Date: January 2022
- Lead Investors: Buckley Ventures, Josh Buckley
- Valuation at Round: Over $1 billion
- Motivation Behind the Round: To expand the platform by incorporating more physical and digital data sets and to grow its customer base.
- Series Unknown
- Amount Raised: USD 26,505,641
- Date: July 2022
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further enhance the platform's analytics capabilities and support business growth.
- Secondary Market
- Amount Raised: Not publicly disclosed
- Date: January 2024
- Lead Investors: Spark Growth Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors and employees.
- Series Unknown
- Amount Raised: USD 75,000,000
- Date: July 2024
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate product development and expand into new markets.
Total Amount Raised: USD 267,505,641
Current Valuation: Over $1 billion
Key Investors
- Josh Buckley
- Details: Josh Buckley is the CEO of Product Hunt, a platform for discovering new products. He led a $100 million funding round for Placer.ai, valuing the company at over $1 billion.
- Investment Focus Areas: Technology, startups, innovative tech solutions
- Notable Investments: Product Hunt
- WndrCo
- Details: WndrCo is an investment firm led by Jeffrey Katzenberg. The firm participated in a funding round for Placer.ai.
- Investment Focus Areas: Media, technology, consumer sectors
- Notable Investments: Various media and technology companies
- Fifth Wall Ventures
- Details: Fifth Wall Ventures is a venture capital firm specializing in real estate technology. They participated in a funding round for Placer.ai.
- Investment Focus Areas: Real estate technology
- Notable Investments: Various real estate tech companies
- GEM Realty Capital
- Details: GEM Realty Capital is a private equity firm. They are one of the most recent investors in Placer.ai.
- Investment Focus Areas: Not publicly disclosed
- Notable Investments: Not publicly disclosed
- Spark Growth Ventures
- Details: Spark Growth Ventures is a venture capital firm. They are one of the most recent investors in Placer.ai.
- Investment Focus Areas: Not publicly disclosed
- Notable Investments: Not publicly disclosed
What's Next for Placer.ai?
Placer.ai stands at the cusp of significant growth opportunities, driven by its recent $100 million funding round. The company plans to expand its platform by incorporating more physical and digital data sets, enhancing its ability to provide comprehensive insights across various sectors like real estate, retail, and consumer packaged goods. This expansion is poised to capitalize on the growing market demand for location analytics, which is becoming increasingly vital for strategic decision-making.
With a valuation of over $1 billion, Placer.ai is well-positioned to attract further investments. The involvement of high-profile investors and strategic partners suggests strong support for future funding rounds. As the company continues to innovate and expand its market presence, it may also explore strategic acquisitions to enhance its technology and data capabilities.
However, Placer.ai faces challenges such as competition from other location analytics providers and the need to ensure data privacy and security. Adapting to changing market conditions and maintaining the accuracy of predictive insights will be crucial for sustaining its growth trajectory. Despite these challenges, the company's robust funding and strategic vision position it well for future success.
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