How Much Did Crayon Raise? Funding & Key Investors

Crayon has successfully raised funding through multiple rounds, with notable investors including Baird Capital and Oyster Funds. The company specializes in competitive intelligence software, offering a platform that helps businesses monitor competitors and create sustainable advantages.

Keep reading to explore the intricacies of Crayon's fundraising journey and the investors backing this innovative platform.

What Is Crayon?

Crayon, founded in 2014 by John Osborne and Jonah Lopin, is headquartered in Boston, Massachusetts. The company operates in multiple industries, including analytics, artificial intelligence, business development, business intelligence, machine learning, marketing, SaaS, and software.

With an employee count ranging from 101 to 250, Crayon specializes in competitive intelligence software. Their platform helps businesses monitor competitors, gather actionable insights, and create sustainable market advantages. The software is designed to be easily accessible and impactful, driving measurable results for mid-market and enterprise businesses.

How Much Funding Has Crayon Raised?

1. Series B
   • Amount Raised: $22M
   • Date: May 2021
   • Lead Investors: Baird Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand Crayon's competitive intelligence platform and enable businesses to capture sharp insights for measurable impact.
2. Series A
   • Amount Raised: $6M
   • Date: February 2019
   • Lead Investors: Bedrock
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To double the team and support growth across engineering, sales, services, and marketing.
3. Venture Round
   • Amount Raised: $5M
   • Date: April 2018
   • Lead Investors: Baseline Ventures, Steve Anderson
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To enhance market and competitive intelligence solutions.
4. Seed Round
   • Amount Raised: $3.4M
   • Date: November 2016
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To support early-stage development and market entry.
5. Seed Round
   • Amount Raised: $1.5M
   • Date: April 2015
   • Lead Investors: Jennifer Lum
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To accelerate product development and initial market traction.
6. Seed Round
   • Amount Raised: $250K
   • Date: March 2015
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To kickstart the company's operations and early-stage growth.

Total Amount Raised: $38.15M. Current Valuation: Not publicly disclosed.

Key Investors

• Baird Capital
  • Details: Baird Capital is a global private equity and venture capital firm. They focus on investing in high-growth companies across various sectors.
  • Investment Focus Areas: Healthcare, Technology, Industrial Solutions
  • Notable Investments: Not publicly disclosed
• Bedrock
  • Details: Bedrock is a venture capital firm known for its strategic investments in innovative companies. They aim to support transformative ideas and entrepreneurs.
  • Investment Focus Areas: Technology, Consumer, Enterprise
  • Notable Investments: Not publicly disclosed
• Baseline Ventures
  • Details: Baseline Ventures is an early-stage seed investor. They have a history of investing in successful startups.
  • Investment Focus Areas: Technology, Consumer Internet, Mobile
  • Notable Investments: Not publicly disclosed
• Steve Anderson
  • Details: Steve Anderson is a well-known angel investor and founder of Baseline Ventures. He has been involved in numerous successful startup investments.
  • Investment Focus Areas: Technology, Consumer Internet, Mobile
  • Notable Investments: Not publicly disclosed
• Jennifer Lum
  • Details: Jennifer Lum is an experienced entrepreneur and investor. She has co-founded several companies and invests in early-stage startups.
  • Investment Focus Areas: Technology, Healthcare, Mobile
  • Notable Investments: Not publicly disclosed

What's Next for Crayon?

Crayon stands at the cusp of significant growth opportunities, driven by the increasing competitiveness in the market. With a 300% revenue growth in 2018 and a robust customer base that includes Fortune 50 companies, the potential for expansion is immense. The company plans to leverage its recent $6 million Series A funding to double its team and enhance its product offerings, including new tools and integrations.

Future fundraising opportunities appear promising as Crayon continues to demonstrate its value in the competitive intelligence space. The participation of existing investors and interest from new ones suggest that additional funding rounds are likely. However, the company must navigate challenges such as maintaining its rapid growth rate and staying ahead of competitors. Ensuring that new tools meet customer needs will be crucial for sustained success.

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