Total amount raised
$245 Millions
Latest funding date
02/01/2025
Location
Shop Circle has successfully raised $60 million in a Series B funding round to advance its AI-powered B2B software solutions. The company is leveraging this capital to expand its portfolio and accelerate its growth in the U.S. market.
With a focus on acquiring and growing e-commerce software, Shop Circle has attracted a diverse group of 18 investors, including CDP Venture Capital and Endeavor Catalyst. Keep reading to explore the intricacies of Shop Circle's fundraising journey and the investors backing this innovative platform.
What Is Shop Circle?
Shop Circle, founded on April 15, 2021, by Gian Maria Gramondi and Luca Cartechini, is a technology company based in London, England. The company operates within the e-commerce and enterprise software industries, focusing on acquiring and growing e-commerce software.
With a workforce of 251-500 employees, Shop Circle develops tools for Shopify-based businesses, enhancing customer engagement, operational efficiency, and conversion optimization. The company offers a suite of integrated apps and services, including solutions for commerce, loyalty, workflow, upselling, marketing, logistics, shipping, conversion, sales, operations, and pricing.
How Much Funding Has Shop Circle Raised?
- Series B
- Amount Raised: $60M
- Date: February 2025
- Lead Investors: Nextalia Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate U.S. AI B2B expansion and complete the acquisition of Aiden.
- Series A
- Amount Raised: $120M
- Date: September 2023
- Lead Investors: 645 Ventures, 3VC
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand their suite of e-commerce solutions and support growth and profitability.
- Series A
- Amount Raised: $65M
- Date: June 2022
- Lead Investors: NFX, QED Investors
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance their e-commerce software offerings and drive growth.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: August 2021
- Lead Investors: Systema
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the development of their e-commerce software solutions.
Total Amount Raised: $245M. Current Valuation: Not publicly disclosed.
Key Investors
- Nextalia Ventures
- Details: Managed by the investment platform of Nextalia SGR S.p.A., Nextalia Ventures manages over $1.6 billion in assets. They focus on private equity, venture capital, and private debt.
- Investment Focus Areas: Private equity, venture capital, private debt.
- Notable Investments: Not publicly disclosed.
- Endeavor Catalyst
- Details: Endeavor Catalyst is a global investment fund with over $500 million, supporting high-impact entrepreneurs worldwide. They have investments in over 50 unicorn companies.
- Investment Focus Areas: High-impact entrepreneurs, unicorn companies.
- Notable Investments: Not publicly disclosed.
- NFX
- Details: NFX is an early-stage venture capital firm that focuses on companies with network effects. They are known for their expertise in scaling startups.
- Investment Focus Areas: Early-stage companies, network effects.
- Notable Investments: Not publicly disclosed.
- QED Investors
- Details: QED Investors specializes in fintech and disruptive financial services. They have a strong track record of investing in innovative financial technology companies.
- Investment Focus Areas: Fintech, disruptive financial services.
- Notable Investments: Not publicly disclosed.
- 645 Ventures
- Details: 645 Ventures is an early-stage venture capital firm focusing on software and internet companies. They have led significant funding rounds for high-growth startups.
- Investment Focus Areas: Early-stage software, internet companies.
- Notable Investments: Not publicly disclosed.
What's Next for Shop Circle?
Shop Circle's future looks promising as they expand their AI-powered software solutions and integrate Aiden's guided selling software. This acquisition will enable them to serve a broader range of businesses, from small to large enterprises, enhancing their market presence. The e-commerce market's growth, especially post-pandemic, offers significant opportunities for Shop Circle to capitalize on.
With a 110% year-on-year revenue increase and sustained profitability, Shop Circle is well-positioned for future fundraising rounds to support further growth and strategic acquisitions. However, they may face challenges such as integrating new technologies and staying ahead of competitors in the rapidly evolving AI-powered B2B software market.
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