Total amount raised
$14.8 Millions
Latest funding date
07/01/2022
Location
Pogo has successfully raised $14.8 million over multiple funding rounds, including a significant Seed round. The platform enables users to earn and save money by monetizing their data and offering rewards on purchases.
Keep reading to explore the intricacies of Pogo's fundraising journey and the investors backing this innovative platform.
What Is Pogo?
Pogo, founded in 2020, is a New York-based company operating in the consumer and mobile apps industries. The platform enables users to earn and save money by monetizing their data and offering rewards on purchases. Pogo was founded by Dom Wong, Oskar Melking, and Shikhar Mohan.
With an employee count ranging from 11 to 50, Pogo has successfully raised $14.8 million to further its mission. The company is trusted by over 2 million members who use the app to link their financial accounts, earn rewards, and find automatic savings on bills and fees.
How Much Funding Has Pogo Raised?
- Pre-Seed Round
- Amount Raised: $2,500,000
- Date: July 2022
- Lead Investors: Not specified
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the initial development and launch of Pogo's platform.
- Seed Round
- Amount Raised: $12,300,000
- Date: July 2022
- Lead Investors: Buckley Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand Pogo's operations and business reach.
- Venture Round
- Amount Raised: Not disclosed
- Date: September 2020
- Lead Investors: Four Cities Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's growth and development of its platform.
Total Amount Raised: $14,800,000. Current Valuation: Not publicly disclosed.
Key Investors
- Buckley Ventures
- Details: Buckley Ventures is a venture capital firm led by Josh Buckley. The firm is known for its investments in early-stage startups.
- Investment Focus Areas: Technology, consumer products, innovative startups
- Notable Investments: Not publicly disclosed
- Slow Ventures
- Details: Slow Ventures is an early-stage venture capital firm. It focuses on investing in companies that are at the intersection of technology and culture.
- Investment Focus Areas: Technology, consumer products, media
- Notable Investments: Not publicly disclosed
- Village Global
- Details: Village Global is a venture capital firm that leverages a network-driven approach to investing. It is backed by some of the world's most successful entrepreneurs.
- Investment Focus Areas: Technology, network-driven ventures, early-stage startups
- Notable Investments: Not publicly disclosed
- 20VC
- Details: 20VC is a venture capital firm founded by Harry Stebbings. The firm focuses on early-stage investments, particularly in technology startups.
- Investment Focus Areas: Technology, innovative startups, early-stage ventures
- Notable Investments: Not publicly disclosed
- Night Ventures
- Details: Night Ventures is a venture capital firm that invests in creator-driven and innovative startups. It is associated with MrBeast's Night Media.
- Investment Focus Areas: Creator-driven startups, technology, innovative ventures
- Notable Investments: Not publicly disclosed
What's Next for Pogo?
Pogo is poised to capitalize on the growing interest in financial health and personal finance management apps. With $14.8 million in seed funding, the company plans to expand its operations and enhance its app features, providing users with more ways to earn and save money. Leveraging the expertise of high-profile investors, Pogo aims to enter new markets and form strategic partnerships with financial institutions.
Future fundraising opportunities seem promising, given the successful seed round and the involvement of notable investors. As Pogo scales, it may attract further investments or even potential acquisitions by larger financial institutions or tech companies. However, the company will need to navigate challenges such as competition from other financial apps and ensuring user data privacy and security.
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