Total amount raised
$59M
Latest funding date
3/1/2025
Location
Shopkirana has successfully raised funds over 7 rounds, with the latest being a Series C in March 2025. In July 2025, udaan acquired Shopkirana in an all-stock deal. The company is backed by 26 investors, including MITSUI SUMITOMO INSURANCE Venture Capital and Rajiv Ranjan Mishra.
Keep reading to explore the intricacies of Shopkirana's fundraising journey and the investors backing this innovative platform.
Shopkirana has raised over $50.5 million across 7 funding rounds, backed by 26 investors including Info Edge, Sixth Sense Ventures, and Oman India Joint Investment Fund.
Keep reading to explore Shopkirana's full fundraising journey, key investors, and what's next for this B2B e-commerce platform.
What Is Shopkirana?
Shopkirana (operated by ShopKirana E-Trading Private Limited) is a B2B e-commerce platform founded in 2015 and headquartered in Indore, India. The company digitizes procurement for traditional kirana (mom-and-pop) stores, connecting retailers directly with FMCG brands and distributors for faster, more transparent sourcing within 48 hours. Shopkirana serves tier II and III cities across India and provides retailers with technology tools, logistics, banking, and supply chain services. In July 2025, Shopkirana was acquired by udaan, India's leading eB2B platform, in an all-stock deal valued at approximately $88.5 million.
How Much Funding Has Shopkirana Raised?
- Angel Round
- Amount Raised: Undisclosed (approx. Rs 3 crore reported)
- Date: 2015–2016
- Lead Investors: Undisclosed
- Participants: Angel investors including Atul Jain (ex-Samsung), Jaikumar Nair (ex-Mondelez), Anil Gelra (Hola Chef), and other FMCG veterans
- Seed Round
- Amount Raised: Undisclosed
- Date: December 2016
- Lead Investors: Incubate Fund (Japan)
- Participants: Lead Angels Group, senior FMCG executives
- Series A
- Amount Raised: USD 2,000,000
- Date: December 2018
- Lead Investors: Info Edge, Gemba Capital
- Participants: AET Fund, Better Capital, Incubate Fund, Akatsuki
- Series B
- Amount Raised: USD 10,000,000
- Date: August 2019
- Lead Investors: Info Edge
- Participants: Incubate Fund, Akatsuki AET Fund, NPTK Emerging Asia Fund, Better Capital
- Series B
- Amount Raised: USD 495,000
- Date: April 2021
- Lead Investors: Undisclosed
- Participants: Undisclosed
- Series C
- Amount Raised: USD 45,100,000
- Date: January 2022
- Lead Investors: Info Edge, Oman India Joint Investment Fund, Sixth Sense Ventures
- Participants: Trifecta Capital, Incubate Fund, Akatsuki, Ajanta LLP, Gunosy Capital, 9Unicorns, and others
- Valuation: ~USD 150,000,000
- Series C
- Amount Raised: USD 967,954
- Date: March 2025
- Lead Investors: MITSUI SUMITOMO INSURANCE Venture Capital (MSIVC)
Total Amount Raised: At least $58.6M based on disclosed funding (with some early angel/seed round amounts undisclosed). The 2015-2016 angel round (reported at about Rs 3 crore) and the December 2016 seed round have no USD-stated amount.
Key Investors
- Info Edge
- Details: India's leading internet company (parent of Naukri.com), Info Edge has participated in multiple Shopkirana rounds from Series A through Series C and was a major investor. Info Edge exited via the Udaan acquisition in July 2025.
- Sixth Sense Ventures
- Details: India-focused venture capital firm that co-led the $45.1M Series C round in January 2022.
- Oman India Joint Investment Fund
- Details: A bilateral investment fund that co-led the January 2022 Series C round.
- MITSUI SUMITOMO INSURANCE Venture Capital (MSIVC)
- Details: Japanese venture capital firm that led the most recent Series C round in March 2025 (USD 967,954).
- Incubate Fund
- Details: Tokyo-based seed-stage venture capital fund; one of Shopkirana's earliest backers since the 2016 seed round, participating through Series C.
- Trifecta Capital
- Details: India-based venture debt and equity fund that participated in the 2022 Series C round.
What's Next for Shopkirana?
Shopkirana is now part of udaan, which acquired it in an all-stock deal in July 2025. With the recent $38 million Series C funding, the company aims to expand its presence in tier II and III cities, enhance its technology platform, and strengthen its supply chain capabilities. The company is focused on digitizing procurement for kirana stores across India, a market with significant growth potential as traditional retail continues to evolve.
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