Total amount raised
$50 Million
Latest funding date
09/01/2016
Location
Datorama has successfully raised funding over three rounds, with the latest being a Series C round. The company is backed by five investors, including Innovation Endeavors and Cerca Partners.
Lightspeed Venture Partners led the Series C round, highlighting the confidence in Datorama's marketing intelligence platform. Keep reading to explore the intricacies of Datorama's fundraising journey and the investors backing this innovative platform.
What Is Datorama?
Datorama is a marketing intelligence platform that operates in the advertising, analytics, big data, marketing, SaaS, and software industries. The company is headquartered in New York, New York, United States, and employs between 501 and 1000 people.
Founded to transform the way marketers optimize their marketing performance, Datorama has been acquired by Salesforce. The platform helps businesses unify and transform their marketing data into actionable insights, enhancing campaign performance and optimizing budgets.
How Much Funding Has Datorama Raised?
- Series A
- Amount Raised: USD 3,000,000
- Date: August 2013
- Lead Investors: Cedar Fund, Innovation Endeavors
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop and enhance the core technology of their marketing intelligence platform.
- Series B
- Amount Raised: USD 15,000,000
- Date: September 2014
- Lead Investors: Innovation Endeavors, Marker
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and scale operations.
- Series C
- Amount Raised: USD 32,000,000
- Date: September 2016
- Lead Investors: Lightspeed Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and further develop their marketing intelligence solutions.
Total Amount Raised: USD 50,000,000. Current Valuation: Not publicly disclosed.
Key Investors
- Lightspeed Venture Partners
- Details: Lightspeed Venture Partners is a venture capital firm that led Datorama's Series C funding round. They are known for investing in early and growth-stage companies.
- Investment Focus Areas: Enterprise, consumer, healthcare, cleantech.
- Notable Investments: Snap, Nest, GrubHub.
- Innovation Endeavors
- Details: Innovation Endeavors is a venture capital firm co-founded by Eric Schmidt. They participated in Datorama's Series A and B funding rounds.
- Investment Focus Areas: Artificial intelligence, robotics, big data.
- Notable Investments: Uber, SoFi, Planet.
- Marker
- Details: Marker is a venture capital and private equity firm that invested in Datorama's Series B round. They focus on supporting high-growth companies.
- Investment Focus Areas: Technology, media, telecommunications.
- Notable Investments: WeWork, Taboola, Outbrain.
- Cedar Fund
- Details: Cedar Fund is a venture capital firm that invested in Datorama's Series A round. They specialize in early-stage investments.
- Investment Focus Areas: Software, internet, communications.
- Notable Investments: Valens, LiveU, cVidya.
What's Next for Datorama?
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