Total amount raised
$241M
Latest funding date
2019-10-24
Location
Thrive Market has raised funding across multiple rounds backed by investors including Invus, Greycroft Partners, e.ventures, Cross Culture Ventures, Scripps Network, CAVU Consumer Partners, Powerplant Ventures, and numerous angel investors including Deepak Chopra, Tony Robbins, Jillian Michaels, Demi Moore, and John Legend.
What Is Thrive Market?
Thrive Market is a Los Angeles-based online membership marketplace founded in 2014 by Nick Green, Gunnar Lovelace, Kate Mulling, and Sasha Siddhartha. The company's mission is to make healthy and sustainable living easy and affordable for everyone. Members pay an annual subscription fee to access thousands of natural, organic, and non-GMO products at wholesale prices — typically 25–50% below traditional retail. Thrive Market also runs a "Thrive Gives" program that sponsors a free membership for a low-income family with every annual membership purchased. The company operates zero-waste warehouses and maintains strict quality standards, restricting over 1,000 ingredients from its shelves.
How Much Funding Has Thrive Market Raised?
- Seed Round
- Amount Raised: USD 8,000,000
- Date: September 2014
- Lead Investors: Not publicly disclosed
- Participants: 150+ health and wellness influencers and angel investors, including Deepak Chopra, Tony Robbins, and Jillian Michaels
- Series A
- Amount Raised: USD 30,000,000
- Date: July 30, 2015
- Lead Investors: Greycroft Partners, e.ventures
- Participants: Scripps Network, CAVU Consumer Partners, Powerplant Ventures, John Legend, Tobey Maguire, Demi Moore
- Series A (Follow-on)
- Amount Raised: Undisclosed
- Date: January 2016
- Lead Investors: Undisclosed
- Series B
- Amount Raised: USD 111,000,000
- Date: June 27, 2016
- Lead Investors: Invus
- Participants: Greycroft Partners, e.ventures, Cross Culture Ventures, Demi Moore, John Legend
- Convertible Note
- Amount Raised: USD 10,000,000
- Date: October 2016
- Lead Investors: Undisclosed
- Series B (Extension)
- Amount Raised: USD 20,000,000
- Date: May 2017
- Lead Investors: Undisclosed
- Series B (Extension)
- Amount Raised: USD 42,400,000
- Date: July 2018
- Lead Investors: Undisclosed
- Convertible Note
- Amount Raised: USD 20,000,000
- Date: October 2019
- Lead Investors: Invus
Total Amount Raised: At least $241.4M based on disclosed funding (additional rounds may exist with undisclosed amounts).
Key Investors
- Invus
- Details: Founded in 1985, Invus is a New York-based private investment firm with over $10 billion under management. Invus led Thrive Market's $111 million Series B in June 2016 and the $20 million Convertible Note in October 2019.
- Greycroft Partners
- Details: Greycroft is a venture capital firm that focuses on technology startups in the internet and mobile markets. Greycroft co-led Thrive Market's $30 million Series A in July 2015 and participated in the Series B.
- e.ventures
- Details: e.ventures is a global venture capital firm that co-led Thrive Market's Series A in 2015 alongside Greycroft and participated in the Series B.
- Cross Culture Ventures
- Details: Cross Culture Ventures (now MaC Venture Capital) is a Los Angeles-based venture capital firm that participated in Thrive Market's Series B round.
- Scripps Network
- Details: Scripps Network (parent company of the Food Network) participated as a strategic investor in Thrive Market's Series A in July 2015.
What's Next for Thrive Market?
As Thrive Market continues to grow its member base and expand its private-label product offerings, the company remains focused on its core mission of making healthy and sustainable living accessible and affordable. With a robust network of investors and a loyal community of members, Thrive Market is well-positioned to compete in the evolving online grocery and wellness market. Potential future moves may include further expansion of its product range, continued investment in logistics and warehouse infrastructure, or an eventual IPO as the company matures.
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