Total amount raised
$908.8 Millions
Latest funding date
05/01/2021
Location
Perch has successfully raised funding through a Series A round, with notable investors including Spark Capital and SoftBank Vision Fund. The company operates as a technology-driven commerce platform, acquiring and managing top Amazon FBA businesses with strong customer reviews and leading products in their categories.
Perch's innovative approach leverages advanced sales analytics, pricing strategies, and marketing techniques to optimize the performance of its acquired brands. Keep reading to explore the intricacies of Perch's fundraising journey and the investors backing this dynamic platform.
What Is Perch?
Perch, founded in November 2019, is a technology-driven company based in Boston, Massachusetts. The company operates in the consumer goods, e-commerce, and retail industries. Chris Bell is the founder of Perch, which employs between 101 and 250 people.
Perch focuses on acquiring and managing top Amazon FBA businesses with strong customer reviews and leading products in their categories. The company leverages advanced technology for sales analytics, pricing, advertising, and inventory management to optimize the performance of its acquired brands.
How Much Funding Has Perch Raised?
- Seed Round
- Amount Raised: $2.3M
- Date: December 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the company and begin acquiring Amazon FBA businesses.
- Seed Round
- Amount Raised: $8M
- Date: April 2020
- Lead Investors: Spark Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the acquisition of top-performing Amazon FBA businesses.
- Seed Round
- Amount Raised: $123.5M
- Date: October 2020
- Lead Investors: Spark Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance technology for better business management.
- Series A
- Amount Raised: $775M
- Date: May 2021
- Lead Investors: SoftBank Vision Fund
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To invest in the team, platform, acquisitions, and develop additional channels and geographies.
Total Amount Raised: $908.8M. Current Valuation: Not publicly disclosed.
Key Investors
- SoftBank Vision Fund 2
- Details: SoftBank Vision Fund 2 is a venture capital fund managed by SoftBank Group, focusing on technology-driven companies. It is known for making large investments in high-growth sectors.
- Investment Focus Areas: Technology, consumer goods, artificial intelligence, robotics, innovative sectors.
- Notable Investments: Uber, WeWork, ByteDance (TikTok), DoorDash.
- Spark Capital
- Details: Spark Capital is a venture capital firm that invests in early-stage startups across various sectors. It has led multiple funding rounds for Perch.
- Investment Focus Areas: Consumer internet, media, software, technology.
- Notable Investments: Twitter, Wayfair, Slack, Oculus VR.
- Victory Park Capital
- Details: Victory Park Capital is an investment firm that provides capital to middle-market companies. It participates in both equity and debt investments.
- Investment Focus Areas: Middle-market companies, credit investments, equity investments.
- Notable Investments: Avant, Bread, Borro.
What's Next for Perch?
Perch is poised to capitalize on significant opportunities, including expanding into new channels and geographies, and investing in its team and platform. With $775 million raised in its Series A round, the company is well-positioned to acquire additional brands and enhance its proprietary software to identify and grow viable acquisition targets.
Future fundraising opportunities appear promising, given the increasing investor interest in e-commerce aggregators. The rapid growth and substantial capital raised by similar firms suggest that Perch could attract further investment to support its expansion and acquisitions.
However, Perch faces challenges such as intense competition from other e-commerce aggregators and the complexities of integrating and managing a large number of acquired brands. Maintaining profitability while scaling operations and expanding into new channels will be crucial for sustaining its growth momentum.
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