How Much Did Perch Raise? Funding & Key Investors

Perch has successfully raised funds over four rounds, with notable investors such as Spark Capital and SoftBank Vision Fund backing the company. The platform is technology-driven, managing the manufacturing and shipment of a wide range of products, including baby items and home goods.

Keep reading to explore the intricacies of Perch's fundraising journey and the investors supporting this innovative platform.

What Is Perch?

Perch is a technology-driven company based in Boston, Massachusetts, specializing in acquiring and growing direct-to-consumer businesses that sell on Amazon. The company operates in the Consumer Goods, E-Commerce, and Retail industries.

With an employee count ranging from 101 to 250, Perch focuses on leveraging advanced technology to manage manufacturing and shipping processes. The company has been acquired by Razor Group and continues to expand its portfolio by acquiring brands like Web Deals Direct.

Perch is committed to customer-centric innovation, constantly evolving its products based on customer feedback. The company offers a diverse range of products, including baby items and home goods, and promotes an inclusive and collaborative work environment.

How Much Funding Has Perch Raised?

1. Seed Round
   • Amount Raised: USD 2,250,000
   • Date: December 2019
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To kickstart the company's operations and initial acquisitions.
2. Seed Round
   • Amount Raised: USD 8,000,000
   • Date: April 2020
   • Lead Investors: Spark Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand the acquisition of direct-to-consumer businesses and enhance technology.
3. Seed Round
   • Amount Raised: USD 123,500,000
   • Date: October 2020
   • Lead Investors: Spark Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale operations and acquire more brands.
4. Series A
   • Amount Raised: USD 775,000,000
   • Date: May 2021
   • Lead Investors: SoftBank Vision Fund
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To invest in team, platform, acquisitions, and develop additional channels and geographies.

Total Amount Raised: USD 909,750,000. Current Valuation: Not publicly disclosed.

Key Investors

• SoftBank Vision Fund 2
  • Details: SoftBank Vision Fund 2 is a venture capital fund managed by SoftBank Group, known for making large investments in technology companies. It led Perch's Series A funding round.
  • Investment Focus Areas: Technology companies, consumer goods, artificial intelligence, robotics.
  • Notable Investments: Uber, WeWork, ByteDance (TikTok).
• Spark Capital
  • Details: Spark Capital is a venture capital firm that invests in startups across various stages and sectors. It has a history of backing successful companies like Twitter and Slack.
  • Investment Focus Areas: Technology, media, consumer products, commerce.
  • Notable Investments: Twitter, Slack, Oculus.
• Victory Park Capital
  • Details: Victory Park Capital is an investment firm that provides capital to middle-market companies across various industries. It participated in Perch's Series A funding round.
  • Investment Focus Areas: Middle-market companies, flexible capital solutions.
  • Notable Investments: Avant, Bread, Borro.

What's Next for Perch?

Perch is poised to capitalize on the burgeoning e-commerce sector by acquiring successful third-party sellers on Amazon and other online marketplaces. With a substantial $775 million Series A funding, the company plans to invest in its team, platform, and acquisitions, while also exploring new channels and geographies. This positions Perch to significantly expand its market presence and enhance its technological capabilities.

Future fundraising opportunities appear promising, given the increasing investor interest in e-commerce aggregators. As Perch continues to grow, it may attract further investment to support its expansion and acquisition strategies. However, the company will need to navigate challenges such as competition from other aggregators and the complexities of integrating acquired brands.

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