Total amount raised
$52 Million
Latest funding date
07/01/2021
Location
Intellimize has successfully raised funds through 4 distinct funding rounds, with the latest being a Series B round involving 6 investors, including Cobalt Capital. The company has garnered support from a total of 9 investors, with notable names such as Operator Partners and Homebrew.
Keep reading to explore the intricacies of Intellimize's fundraising journey and the investors backing this innovative platform.
What Is Intellimize?
Intellimize is a startup based in San Francisco, California, specializing in website personalization tools for marketers. The company operates in industries such as advertising, artificial intelligence, internet, machine learning, and SaaS. It has an employee count ranging from 51 to 100.
Founded to help marketers drive conversions through personalized website experiences, Intellimize has been acquired by Webflow. The platform leverages AI to optimize and personalize on-page experiences, making it a valuable tool for performance marketers and digital experience teams.
How Much Funding Has Intellimize Raised?
- Series B
- Amount Raised: USD 30,000,000
- Date: July 2021
- Lead Investors: Cobalt Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's growth and development in AI-driven website personalization.
- Series A
- Amount Raised: USD 12,000,000
- Date: October 2020
- Lead Investors: Addition
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand Intellimize's intelligent website optimization solutions.
- Series A
- Amount Raised: USD 8,000,000
- Date: April 2019
- Lead Investors: Amplify Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance machine learning capabilities for personalized buyer journeys.
- Seed
- Amount Raised: USD 2,000,000
- Date: January 2017
- Lead Investors: Homebrew
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the development of AI-driven website personalization tools.
Intellimize has raised a total of USD 52,000,000. The current valuation is not publicly disclosed.
Key Investors
- Cobalt Capital
- Details: Cobalt Capital is a prominent investment firm known for its strategic investments in high-growth companies. They led the Series B funding round for Intellimize.
- Investment Focus Areas: Technology, AI, SaaS
- Notable Investments: Intellimize
- Addition
- Details: Addition is a venture capital firm that focuses on high-growth technology companies. Aaron Schildkrout, an investor at Addition, has a background as the former Head of Growth at Uber.
- Investment Focus Areas: High-growth technology companies
- Notable Investments: Not explicitly detailed
- Amplify Partners
- Details: Amplify Partners specializes in early-stage investments in technology companies. They have been a previous investor in Intellimize.
- Investment Focus Areas: Early-stage technology companies
- Notable Investments: Not explicitly detailed
- Homebrew
- Details: Homebrew is an early-stage venture capital firm that invests in technology companies. They were one of the initial investors in Intellimize.
- Investment Focus Areas: Early-stage technology companies
- Notable Investments: Intellimize
- Precursor Ventures
- Details: Precursor Ventures focuses on early-stage investments, particularly in technology startups. They participated in the latest funding round for Intellimize.
- Investment Focus Areas: Early-stage technology startups
- Notable Investments: Not explicitly detailed
What's Next for Intellimize?
Intellimize stands at the cusp of significant growth, driven by the increasing reliance on AI and machine learning for website optimization. The company has already demonstrated its potential by delivering an average of 46% lift in online conversions for its clients. This success opens up vast opportunities for expanding its customer base across various industries, including B2B, e-commerce, and financial services.
With the addition of high-profile customers and board members, Intellimize is well-positioned for future fundraising opportunities. The company's ability to attract significant investment indicates strong market confidence and potential for further growth. As Intellimize continues to enhance its machine learning algorithms, it is likely to draw more interest from venture capital firms and possibly larger tech companies looking to integrate advanced website optimization capabilities.
However, the path ahead is not without challenges. Intellimize will need to navigate competition from other AI-driven website optimization solutions and keep pace with rapid technological advancements. Ensuring the scalability and reliability of their solutions as they onboard more customers will be crucial for sustaining their growth trajectory.
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