Total amount raised
$10.5 Millions
Latest funding date
08/01/2023
Location
SuperBottoms has successfully raised $5 million in its Series A1 funding round, led by Lok Capital and Sharrp Ventures. The company also secured an undisclosed amount in a recent Series Unknown round from ah! Ventures.
Keep reading to explore the intricacies of SuperBottoms' fundraising journey and the investors backing this innovative platform.
What Is SuperBottoms?
SuperBottoms, founded in 2015 by Pallavi Utagi and Salil Utagi, is based in Thane, Maharashtra, India. The company specializes in eco-friendly baby care products, including washable cloth diapers, langots, underwear, and cloth menstrual pads. With a team of 101-250 employees, SuperBottoms aims to revolutionize baby care by offering sustainable and non-harmful products.
How Much Funding Has SuperBottoms Raised?
- Seed Round
- Amount Raised: ₹16M (approximately $200K)
- Date: November 2018
- Lead Investors: Titan Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and product development.
- Seed Round
- Amount Raised: Not disclosed
- Date: January 2020
- Lead Investors: DSG Consumer Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and market reach.
- Series A
- Amount Raised: ₹140M (approximately $1.7M)
- Date: April 2021
- Lead Investors: DSG Consumer Partners, Saama Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance product development.
- Debt Financing
- Amount Raised: ₹35M (approximately $440K)
- Date: November 2021
- Lead Investors: Alteria Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support working capital needs and operational expenses.
- Series A
- Amount Raised: ₹225M (approximately $2.8M)
- Date: May 2022
- Lead Investors: DSG Consumer Partners, Saama Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product lines and market reach.
- Funding Round
- Amount Raised: Not disclosed
- Date: July 2023
- Lead Investors: Alia Bhatt
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Strategic partnership to enhance brand visibility and credibility.
- Series A1
- Amount Raised: $5M
- Date: August 2023
- Lead Investors: Lok Capital, Sharrp Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel category expansion, grow offline presence, and promote cloth diapering.
Total Amount Raised: $10.14M (approx.)
Current Valuation: Not publicly disclosed
Key Investors
- Lok Capital
- Details: Lok Capital is a venture capital firm that focuses on investing in companies with a social impact. They led the Series A1 funding round for SuperBottoms.
- Investment Focus Areas: Social enterprises, financial inclusion, healthcare, agriculture.
- Notable Investments: Ujjivan Financial Services, Vistaar Financial Services, Drishti Eye Care.
- Sharrp Ventures
- Details: Sharrp Ventures is an investment firm led by Rishabh Mariwala, focusing on early-stage investments. They co-led the Series A1 funding round for SuperBottoms.
- Investment Focus Areas: Early-stage startups, consumer brands, technology.
- Notable Investments: Nykaa, FirstCry, Rebel Foods.
- DSG Consumer Partners
- Details: DSG Consumer Partners is a venture capital firm that invests in early-stage consumer businesses. This is their third investment in SuperBottoms.
- Investment Focus Areas: Consumer brands, food and beverage, personal care.
- Notable Investments: Veeba Foods, Raw Pressery, Epigamia.
- Saama Capital
- Details: Saama Capital is a venture capital firm that invests in early to growth-stage companies. They have made their third investment in SuperBottoms.
- Investment Focus Areas: Technology, healthcare, consumer products.
- Notable Investments: Snapdeal, Sula Vineyards, Vistaar Financial Services.
- Alteria Capital
- Details: Alteria Capital is a venture debt fund that provides financing to startups. They participated in the debt financing round for SuperBottoms.
- Investment Focus Areas: Venture debt for startups.
- Notable Investments: Dunzo, Lendingkart, ZestMoney.
What's Next for SuperBottoms?
SuperBottoms is poised for significant growth, with opportunities to expand its product categories and strengthen its offline presence. The company aims to diversify its offerings to reach a broader customer base and promote cloth diapering across India. This expansion aligns with the growing consumer preference for eco-friendly and sustainable products, a trend that is gaining momentum in the baby and mother care market.
Future fundraising opportunities appear promising, given the successful Series A1 round and the involvement of repeat investors. As SuperBottoms continues to grow, additional funding rounds could support further expansion and market penetration. However, the company may face challenges such as educating consumers about the benefits of cloth diapering and competing with established brands in the market.
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