Total amount raised
$219.5 Millions
Latest funding date
01/01/2023
Location
Instoried has successfully raised funding from 21 investors, including Investo Monk and The Global Emerging Markets Group. The company offers an augmented writing platform designed to enhance customer interest and engagement across various sectors.
Keep reading to explore the intricacies of Instoried's fundraising journey and the investors backing this innovative platform.
What Is Instoried?
Instoried, founded in 2018, is a fast-growing content tech and marketing tech company based in Bangalore, Karnataka, India. The company specializes in content marketing, information technology, marketing automation, and software.
With a team of 1001-5000 employees, Instoried was founded by Sharmin Ali and Sutanshu Raj. The company offers an augmented writing platform designed to enhance customer interest and engagement across various sectors.
How Much Funding Has Instoried Raised?
- Seed Round
- Amount Raised: $500K
- Date: August 2019
- Lead Investors: Venture Catalysts
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and develop its initial product offerings.
- Seed Round
- Amount Raised: Not disclosed
- Date: January 2020
- Lead Investors: SOSV
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and enhance the technology platform.
- Seed Round
- Amount Raised: $1M
- Date: November 2020
- Lead Investors: Mumbai Angels
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the business and increase market reach.
- Seed Round
- Amount Raised: Not disclosed
- Date: March 2021
- Lead Investors: Not disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the product and expand the customer base.
- Convertible Note
- Amount Raised: Not disclosed
- Date: July 2021
- Lead Investors: Not disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To secure additional working capital for ongoing projects.
- Series A
- Amount Raised: $8M
- Date: October 2021
- Lead Investors: 100Unicorns, Pritt Investment Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance AI capabilities and expand global marketing efforts.
- Series A
- Amount Raised: $10M
- Date: April 2022
- Lead Investors: 100Unicorns, Pritt Investment Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop AI tools and expand the executive team.
- Debt Financing
- Amount Raised: $200M
- Date: April 2022
- Lead Investors: The Global Emerging Markets Group
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To prepare for a public listing and expand operations globally.
- Venture Round
- Amount Raised: Not disclosed
- Date: January 2023
- Lead Investors: Investo Monk, The Global Emerging Markets Group
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support a new startup in the US and diversify operations.
Total Amount Raised: $219.5M
Current Valuation: Not publicly disclosed
Key Investors
- Investo Monk
- Details: Investo Monk is listed as an investor in Instoried. Specific details about the firm are not provided in the sources.
- Investment Focus Areas: Not specified.
- Notable Investments: Not specified.
- The Global Emerging Markets Group
- Details: An alternative investment group with operations in Paris, New York, and the Bahamas. They have signed an agreement to provide a Share Subscription Facility of up to $200 million to Instoried.
- Investment Focus Areas: Various sectors, focusing on providing capital for growth and expansion.
- Notable Investments: Not specified.
- Pritt Investment Partners
- Details: A venture capital firm that led Instoried's Series A funding round. Specific details about the firm are not provided in the sources.
- Investment Focus Areas: Not specified.
- Notable Investments: Not specified.
- 9 Unicorns
- Details: A startup accelerator and venture capital firm that participated in Instoried's Series A funding round. Specific details about the firm are not provided in the sources.
- Investment Focus Areas: Early-stage startups across various sectors.
- Notable Investments: Not specified.
- Mumbai Angels
- Details: An angel investment network that participated in Instoried's Series A funding round. Specific details about the firm are not provided in the sources.
- Investment Focus Areas: Early-stage startups across various sectors.
- Notable Investments: Not specified.
What's Next for Instoried?
Instoried is poised for significant growth, with opportunities to expand its technology capabilities and global marketing efforts. The company plans to develop new product features, such as a Google Chrome extension and a WordPress plug-in, which could enhance its market presence, particularly in the United States.
Future fundraising looks promising, with a $200 million commitment from the Global Emerging Markets Group, indicating strong financial backing. This could support further development and expansion, potentially leading to a public listing via SPAC or traditional IPO.
However, challenges remain, including competition from other AI-based content tools and the need to continuously innovate. Scaling global operations and recruiting top talent will be crucial for sustaining growth and maintaining a competitive edge.
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