Total amount raised
$11.5 Million
Latest funding date
4/7/2022
Location
Instoried raised at least USD 11,500,000 in disclosed funding, the last a USD 10,000,000 Series A that closed April 7, 2022. The Global Emerging Markets Group was not an investor; its 2022 commitment was never drawn. Named backers include Venture Catalysts, SOSV, Mumbai Angels and Pritt Investment Partners.
Keep reading to explore the intricacies of Instoried's fundraising journey and the investors backing this innovative platform.
What Is Instoried?
Instoried, based in Bangalore, Karnataka, India, was a private company recognized as the world's fastest-growing content tech and marketing tech company. The company operated in the industries of content marketing, information technology, marketing automation, and software.
Inc42 lists Instoried at 15 employees at its last update. Despite its growth and numerous funding rounds, the company is now permanently closed.
How Much Funding Has Instoried Raised?
- Series A
- Amount Raised: USD 10,000,000
- Date: April 2022
- Lead Investors: 100Unicorns, Pritt Investment Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop AI-based writer assistance tools and expand global marketing efforts.
- Convertible Note
- Amount Raised: Not publicly disclosed
- Date: July 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To secure flexible funding for strategic initiatives.
- Seed
- Amount Raised: Not publicly disclosed
- Date: March 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop initial product offerings and market entry.
- Seed
- Amount Raised: USD 1,000,000
- Date: November 2020
- Lead Investors: Mumbai Angels
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product features and expand the team.
- Seed
- Amount Raised: Not publicly disclosed
- Date: January 2020
- Lead Investors: SOSV
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage development and market testing.
- Seed
- Amount Raised: USD 500,000
- Date: August 2019
- Lead Investors: Venture Catalysts
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To launch the initial product and gain market traction.
Total Amount Raised: USD 11,500,000. Current Valuation: Not publicly disclosed. The figure covers disclosed equity funding across six rounds; three of those rounds did not disclose an amount, so the real total is at least this much.
Key Investors
- 100Unicorns
- Details: A venture capital firm that focuses on early-stage investments in high-growth startups. They participated in Instoried's Series A funding round.
- Investment Focus Areas: Technology, consumer goods, healthcare.
- Notable Investments: Not publicly disclosed.
- Pritt Investment Partners
- Details: A venture capital firm that led Instoried's Series A funding round. They are known for investing in innovative technology companies.
- Investment Focus Areas: Technology, software, AI.
- Notable Investments: Not publicly disclosed.
- Mumbai Angels
- Details: A prominent angel investment network in India. They participated in Instoried's Series A funding round.
- Investment Focus Areas: Technology, consumer products, healthcare.
- Notable Investments: Not publicly disclosed.
- SOSV
- Details: A global venture capital firm that accelerates startups through its various accelerator programs. They participated in Instoried's Series A funding round.
- Investment Focus Areas: Biotechnology, hardware, software.
- Notable Investments: Not publicly disclosed.
What's Next for Instoried?
The Morning Context reported on March 17, 2024 that Instoried had quietly shut down. No funds were drawn under the Global Emerging Markets Group facility, which was contingent on a public listing that never happened. Its Google Chrome extension and WordPress plug-in were not developed further.
No further fundraising is expected. Instoried never completed a SPAC or traditional listing within the 36-month window attached to the GEM facility.
However, Instoried may face challenges such as competition in the AI content creation space, the need for continuous technological innovation, and the complexities of scaling global operations. Its last disclosed financing was the USD 10,000,000 Series A that closed on April 7, 2022.
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