Total amount raised
$50.7 Millions
Latest funding date
06/01/2022
Location
Sanity has successfully raised funds through multiple rounds, including a recent corporate round from Shopify. The platform offers a customizable backend for content-driven websites and applications, featuring products like Sanity Studio and Content Lake.
Keep reading to explore the intricacies of Sanity's fundraising journey and the investors backing this innovative platform.
What Is Sanity?
Sanity, founded in 2018, operates in the CMS, developer platform, PaaS, and SaaS industries. The company is based in San Francisco, California, and was founded by Even Westvang, Henri Gaskjenn, Magnus Kongsli Hillestad, Oyvind Rostad, and Simen Svale Skogsrud. Sanity employs between 101 and 250 people.
Sanity provides a platform for structured content, enabling teams to build digital experiences by treating content as data. This approach allows modern organizations to use APIs for optimal editing workflows and content sharing between systems, enhancing digital velocity. The company aims to be the most versatile system for creating and distributing digital content across various devices, applications, and channels.
How Much Funding Has Sanity Raised?
- Seed Round
- Amount Raised: $2.4M
- Date: September 2019
- Lead Investors: Alliance VC, Heavybit
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the platform and expand initial operations.
- Series A
- Amount Raised: $9.3M
- Date: October 2020
- Lead Investors: Threshold
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance platform capabilities and support growth.
- Series B
- Amount Raised: $39M
- Date: June 2021
- Lead Investors: ICONIQ Growth
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand operations and business reach.
- Corporate Round
- Amount Raised: Undisclosed
- Date: June 2022
- Lead Investors: Shopify
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the platform and enhance digital experiences.
Total Amount Raised: $50.7M
Current Valuation: Not publicly disclosed
Key Investors
- Shopify
- Details: Shopify is a leading e-commerce platform that allows businesses to create online stores. It invested in Sanity during a corporate round in June 2022.
- Investment Focus Areas: E-commerce, retail, technology.
- Notable Investments: Not publicly disclosed.
- ICONIQ Growth
- Details: ICONIQ Growth is a venture capital firm that focuses on high-growth technology companies. It led Sanity's Series B funding round in June 2021.
- Investment Focus Areas: Technology, software, data analytics.
- Notable Investments: Snowflake, Datadog, Uber.
- Threshold
- Details: Threshold is a venture capital firm that invests in early-stage technology companies. It participated in Sanity's Series A funding round in October 2020.
- Investment Focus Areas: Technology, software, digital media.
- Notable Investments: Box, Docusign, Redfin.
- Alliance VC
- Details: Alliance VC is a venture capital firm that invests in early-stage technology companies, particularly in the Nordic region. It participated in Sanity's seed round in September 2019.
- Investment Focus Areas: Technology, software, Nordic startups.
- Notable Investments: Kahoot!, Xeneta, Unacast.
- Heavybit
- Details: Heavybit is a venture capital firm that specializes in developer-focused startups. It participated in multiple funding rounds for Sanity.
- Investment Focus Areas: Developer tools, software, technology.
- Notable Investments: Stripe, PagerDuty, Snyk.
What's Next for Sanity?
Sanity's future looks promising as it continues to expand its operations and business reach. The platform's ability to treat content as data and enhance digital experiences positions it well in the growing market for structured content platforms. With the recent $39 million Series B funding, Sanity is poised to capitalize on these opportunities, potentially leading to further fundraising rounds to support its growth.
However, the company may face challenges such as competition from other content management systems and the need to scale operations while maintaining service quality. Integrating with various systems and ensuring seamless content sharing will also be critical as Sanity aims to de-silo content for global distribution.
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