Total amount raised
$36 Millions
Latest funding date
03/01/2023
Location
Pietra has successfully raised funding through a Series A round, supported by 16 investors including M13 and Founders Fund. The platform offers a comprehensive suite of tools designed to help e-commerce brands start and scale their operations efficiently.
Keep reading to explore the intricacies of Pietra's fundraising journey and the investors backing this innovative platform.
What Is Pietra?
Pietra, founded in 2019, is based in New York, New York. The company was established by Jaden Levitt, Pan Pan, and Ronak Trivedi.
They offer a platform that helps individuals start and scale their own brands by managing suppliers, fulfillment networks, and eCommerce solutions. Pietra provides tools for sourcing and production, logistics and fulfillment, and sales and marketing.
The company employs between 11-50 people, focusing on helping e-commerce brands operate more efficiently and profitably.
How Much Funding Has Pietra Raised?
- Seed Round
- Amount Raised: $5M
- Date: January 2019
- Lead Investors: Andreessen Horowitz
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To position Pietra to take over and revolutionize the entrepreneurial journey and the Creator Economy at large.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: October 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Not publicly disclosed
- Series A
- Amount Raised: $15M
- Date: June 30, 2021
- Lead Investors: Founders Fund
- Valuation at Round: $75M
- Motivation Behind the Round: To grow the internal team, expand the platform and supplier marketplace, and provide creators with tools to create digital-first commerce brands from anywhere in the world.
- Series A
- Amount Raised: $16M
- Date: March 11, 2023
- Lead Investors: M13
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and create the future of e-commerce.
Total Amount Raised: $36M. Current Valuation: $75M.
Key Investors
- Founders Fund
- Details: Founders Fund is a venture capital firm based in San Francisco. They have a reputation for investing in groundbreaking technology companies.
- Investment Focus Areas: Technology companies across various stages.
- Notable Investments: Facebook, SpaceX, Palantir Technologies.
- Andreessen Horowitz
- Details: Andreessen Horowitz, also known as a16z, is a private venture capital firm based in Menlo Park, California. They are known for their significant investments in early-stage technology startups.
- Investment Focus Areas: Software, mobile, internet.
- Notable Investments: Airbnb, Lyft, Slack.
- M13
- Details: M13 is a venture capital firm. They are involved in various sectors and have a strategic approach to investing.
- Investment Focus Areas: Not publicly disclosed.
- Notable Investments: Not publicly disclosed.
- TQ Ventures
- Details: TQ Ventures is a venture capital firm co-founded by Scooter Braun, Schuster Tanger, and Andrew Marks. They focus on consumer technology and media.
- Investment Focus Areas: Consumer technology, media, entertainment.
- Notable Investments: Not publicly disclosed.
- Abstract Ventures
- Details: Abstract Ventures is a venture capital firm that invests in early-stage technology companies. They have a broad investment portfolio.
- Investment Focus Areas: Technology startups across various sectors.
- Notable Investments: Not publicly disclosed.
What's Next for Pietra?
Pietra is poised to capitalize on the burgeoning creator economy, with opportunities to expand its platform and supplier marketplace. The company aims to support one million creator-owned product lines within the next five years, leveraging its current user base of over 20,000 creative entrepreneurs. This growth is fueled by a $15 million Series A funding round, positioning Pietra to meet the increasing demand for digital-first commerce brands.
Future fundraising opportunities seem promising as Pietra continues to attract interest from strategic investors. However, the company may face challenges in scaling its platform and maintaining the quality of its supplier marketplace. Competition from other platforms in the creator economy space also poses a potential hurdle. Despite these challenges, Pietra's mission to democratize access to entrepreneurial resources sets it on a path for continued success.
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