Total amount raised
$28.4 Million
Latest funding date
2/1/2024
Location
Supertails has successfully raised funding through four rounds, with notable investors including RPSG Capital Ventures and Arjun Purkayastha. The platform offers a comprehensive range of pet products and services, including online veterinary consultations and a dedicated pet pharmacy.
Keep reading to explore the intricacies of Supertails' fundraising journey and the investors backing this innovative platform.
What Is Supertails?
Supertails, based in Bangalore, Karnataka, India, is a digital platform dedicated to pet care. The company offers a wide range of pet products and services, including online veterinary consultations and a dedicated pet pharmacy. Supertails operates in various industries such as consulting, consumer goods, health care, and pet care.
With an employee count ranging from 101 to 250, Supertails aims to make pet care convenient and accessible. The company provides fast delivery across India and same-day delivery in select cities, ensuring that pet parents have access to high-quality products and expert advice.
How Much Funding Has Supertails Raised?
- Seed Round
- Amount Raised: $2,600,000
- Date: June 2021
- Lead Investors: DSG Consumer Partners, Saama
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the initial launch and development of Supertails' platform and services.
- Debt Financing
- Amount Raised: $750,000
- Date: September 2021
- Lead Investors: Alteria Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide working capital for scaling operations and expanding service offerings.
- Series A
- Amount Raised: $10,000,000
- Date: November 2022
- Lead Investors: Fireside Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's growth and development, including expanding product lines and enhancing technology.
- Series B
- Amount Raised: $15,000,000
- Date: February 2024
- Lead Investors: RPSG Capital Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand Supertails Pharmacy, acquire new customers, invest in technology, and develop an omnichannel customer experience.
Total Amount Raised: $28,350,000. Current Valuation: Not publicly disclosed.
Key Investors
- RPSG Capital Ventures
- Details: RPSG Capital Ventures is a venture capital firm with a focus on investing in high-growth potential startups. They have a significant presence in various sectors including consumer goods, technology, and healthcare.
- Investment Focus Areas: Consumer brands, technology, healthcare.
- Notable Investments: Not publicly disclosed.
- Fireside Ventures
- Details: Fireside Ventures is a venture capital firm that focuses on early-stage investments in consumer brands. They aim to support innovative and disruptive consumer brands in India.
- Investment Focus Areas: Consumer brands.
- Notable Investments: Mamaearth, Boat, Vahdam Teas.
- Saama Capital
- Details: Saama Capital is a venture capital firm that invests in early to growth-stage companies in India. Their investment focus includes sectors like technology, healthcare, and consumer products.
- Investment Focus Areas: Technology, healthcare, consumer products.
- Notable Investments: Snapdeal, Paytm, Sula Vineyards.
- DSG Consumer Partners
- Details: DSG Consumer Partners is a venture capital firm that invests in early-stage consumer businesses in India and Southeast Asia. They focus on sectors such as food and beverage, personal care, and lifestyle.
- Investment Focus Areas: Food and beverage, personal care, lifestyle.
- Notable Investments: Veeba, Epigamia, Raw Pressery.
- Sauce VC
- Details: Sauce VC is a venture capital firm that invests in early-stage consumer brands. They focus on sectors such as food and beverage, personal care, and lifestyle.
- Investment Focus Areas: Food and beverage, personal care, lifestyle.
- Notable Investments: The Whole Truth, Sleepy Owl Coffee, XYXX.
What's Next for Supertails?
Supertails is poised to capitalize on the burgeoning pet care market in India, which is estimated to be worth $5 billion with a 15% compound annual growth rate. The company plans to expand its healthcare services, including Supertails Pharmacy, and launch offline stores in metropolitan and tier-I cities. These initiatives aim to enhance customer experience and drive new customer acquisition, positioning Supertails as a leader in the pet care industry.
Future fundraising opportunities appear promising, with the potential for additional funding rounds to support aggressive expansion plans and technology investments. The involvement of high-profile investors suggests that Supertails may attract further investment as it scales operations and achieves its revenue targets.
However, Supertails faces challenges such as intense competition from other well-funded startups, maintaining rapid growth, and ensuring a seamless omnichannel customer experience. Navigating these hurdles will be crucial for Supertails to sustain its market leadership and achieve its ambitious goals.
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