Total amount raised
$57.5 Million
Latest funding date
6/1/2022
Location
Maze has participated in four funding rounds, with its most recent being a Series B round involving ten investors, including lead investor Felicis. The platform is backed by 14 investors, with notable names such as Amplify Partners and Atlassian Ventures.
Keep reading to explore the intricacies of Maze's fundraising journey and the investors backing this innovative platform.
What Is Maze?
Maze is a continuous product discovery platform designed for user-centric teams. Based in Menlo Park, California, the company operates in various industries, including Analytics, Computer, Product Design, Product Research, SaaS, Software, and Usability Testing. Maze employs between 101-250 people.
The platform offers a comprehensive suite of tools for user research and testing, including prototype testing, surveys, and moderated interviews. Leveraging AI, Maze automates research processes and generates insights, helping teams make data-driven decisions efficiently.
How Much Funding Has Maze Raised?
- Series B
- Amount Raised: USD 40,000,000
- Date: June 2022
- Lead Investors: Felicis
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop new solutions, workflow integrations, and advanced features to democratize product research across larger organizations.
- Series A
- Amount Raised: USD 15,000,000
- Date: February 2021
- Lead Investors: Emergence Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Seed
- Amount Raised: USD 2,000,000
- Date: January 2020
- Lead Investors: Amplify Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To build the initial product and validate the market need.
- Pre-seed
- Amount Raised: USD 450,000
- Date: May 2018
- Lead Investors: Partech, Seedcamp
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop a prototype and conduct initial user testing.
Total Amount Raised: USD 57,450,000. Current Valuation: Not publicly disclosed.
Key Investors
- Felicis
- Details: Felicis is a venture capital firm that invests in early-stage companies. They have a track record of backing transformative companies across various sectors.
- Investment Focus Areas: Technology, Healthcare, Consumer
- Notable Investments: Shopify, Canva, Plaid
- Emergence Capital
- Details: Emergence Capital is a venture capital firm focused on early and growth-stage enterprise cloud companies. They aim to partner with founders to build market-leading companies.
- Investment Focus Areas: Enterprise Cloud, SaaS, Technology
- Notable Investments: Salesforce, Zoom, Veeva Systems
- Amplify Partners
- Details: Amplify Partners is a venture capital firm that invests in early-stage technology companies. They focus on helping technical founders build impactful companies.
- Investment Focus Areas: Technology, Infrastructure, Data
- Notable Investments: Datadog, Fastly, Gremlin
- Partech
- Details: Partech is a global investment firm that supports companies at various stages of growth. They have a diverse portfolio across multiple sectors.
- Investment Focus Areas: Technology, Digital, Fintech
- Notable Investments: Made.com, Sendinblue, Alan
- Seedcamp
- Details: Seedcamp is a European seed fund that invests in early-stage startups. They provide capital, mentorship, and a network to help startups grow.
- Investment Focus Areas: Technology, Fintech, SaaS
- Notable Investments: TransferWise, Revolut, UiPath
What's Next for Maze?
Maze stands at the cusp of significant growth, driven by the increasing demand for remote and unmoderated research tools. With over 60,000 brands already utilizing its platform, the company is poised to expand its product features and deepen integrations with popular design tools. Strategic partnerships with industry giants like Atlassian and Zoom further amplify its potential for market penetration and global expansion.
Future fundraising opportunities appear promising, with a potential Series C round on the horizon to support continued product development and market expansion. However, Maze must navigate a highly competitive landscape, ensuring scalability and differentiation amidst economic uncertainties. The company's ability to innovate and adapt will be crucial in maintaining its edge in the user research tools market.
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