Total amount raised
$14.1 Million
Latest funding date
12/01/2024
Location
Power Gummies has successfully raised funding over 9 rounds, attracting investment from 15 different investors, including Quadrant and 100Unicorns. The company continues to grow its presence in the nutraceutical market with its vitamin-packed gummy products.
Keep reading to explore the intricacies of Power Gummies' fundraising journey and the investors backing this innovative brand.
What Is Power Gummies?
Power Gummies is a direct-to-consumer nutraceutical company based in New Delhi, India. Specializing in vitamin-packed gummy products, the company aims to make health regimes simple and enjoyable.
Founded under Aesthetic Nutrition Pvt. Ltd., Power Gummies offers a range of health and wellness gummies that are vegan, cruelty-free, and gluten-free. The company employs between 11-50 people and continues to grow its presence in the health and wellness industry.
How Much Funding Has Power Gummies Raised?
- Series Unknown
- Amount Raised: USD 1,200,000
- Date: December 2024
- Lead Investors: Family Office of Jaipurias, Quadrant
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To transition to sugar-free formulations, launch a zero-sugar range, and expand into international markets.
- Series A
- Amount Raised: USD 6,000,000
- Date: January 2022
- Lead Investors: 100Unicorns
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's growth and expansion plans.
- Series A
- Amount Raised: INR 350,000,000
- Date: November 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product offerings and expand market reach.
- Convertible Note
- Amount Raised: USD 1,000,000
- Date: June 2021
- Lead Investors: 100Unicorns
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support product development and market expansion.
- Seed
- Amount Raised: INR 50,000,000
- Date: March 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To launch new products and scale operations.
- Convertible Note
- Amount Raised: Not publicly disclosed
- Date: November 2020
- Lead Investors: Agility Ventures, Venture Catalysts
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing product development and market entry.
- Seed
- Amount Raised: Not publicly disclosed
- Date: April 2020
- Lead Investors: Venture Catalysts
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop initial product offerings and establish market presence.
- Seed
- Amount Raised: Not publicly disclosed
- Date: January 2020
- Lead Investors: DSG Consumer Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund early-stage product development and market entry.
- Seed
- Amount Raised: USD 580,000
- Date: May 2019
- Lead Investors: Alfa Ventures, Dhianu Das
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To launch the company and its initial product line.
Power Gummies has raised a total of USD 9,780,000. The current valuation is Not publicly disclosed.
Key Investors
- Jaipuria Family Office
- Details: The Jaipuria Family Office is a private investment office of the Jaipuria family, known for their franchise of PepsiCo in India. They have a diverse investment portfolio, primarily in consumer goods and services.
- Investment Focus Areas: Consumer goods, real estate, food and beverage industries.
- Notable Investments: PepsiCo franchises, other consumer goods.
- Quadrant
- Details: Quadrant is an investment firm that co-led the recent bridge funding round for Power Gummies. Specific details about their operations and partners are not provided.
- Investment Focus Areas: Health and wellness sectors, early to growth-stage companies.
- Notable Investments: Not specified.
- 100Unicorns
- Details: 100Unicorns is a venture capital firm focused on early-stage startups across various sectors. They have been a recurring investor in Power Gummies.
- Investment Focus Areas: Early-stage startups, various sectors.
- Notable Investments: Not specified.
- DSG Consumer Partners (DSGCP)
- Details: DSGCP is a venture capital firm that invests in consumer businesses. They have participated in multiple funding rounds for Power Gummies.
- Investment Focus Areas: Consumer brands, consumer products.
- Notable Investments: Veeba, Epigamia, Raw Pressery.
- Venture Catalysts
- Details: Venture Catalysts is an integrated incubator providing funding, mentorship, and network support to startups. They have been involved in several funding rounds for Power Gummies.
- Investment Focus Areas: Early-stage startups, various sectors.
- Notable Investments: Beardo, PeeSafe, Supr Daily.
What's Next for Power Gummies?
Power Gummies is poised for significant growth as it transitions to sugar-free formulations and expands its product line to include holistic wellness offerings. The company plans to enter international markets like Dubai and the UK, leveraging the growing demand for healthier alternatives and holistic wellness products.
Future fundraising opportunities are likely as Power Gummies aims to support its ambitious expansion and product diversification. Achieving profitability by March 2025 could attract further investment, enabling the company to scale its operations and market reach.
However, challenges such as navigating a competitive market, ensuring successful international market entry, and maintaining profitability while expanding product lines may arise. The company's innovative approach and strong leadership team will be crucial in overcoming these hurdles.
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