Total amount raised
$66.2 Million
Latest funding date
02/01/2022
Location
AnyRoad has successfully raised funding over 9 rounds, with the latest being a Series B round. The company is backed by 36 investors, including notable names like Tantauco Ventures and Andreessen Horowitz.
Keep reading to explore the intricacies of AnyRoad's fundraising journey and the investors supporting this innovative experiential marketing platform.
What Is AnyRoad?
AnyRoad is a leading experiential marketing platform based in San Francisco, California. The company operates within multiple industries, including Big Data, Enterprise Software, Information Technology, Marketing, and Software. It has an employee count ranging between 101-250.
Founded to optimize and scale events through data-driven insights, AnyRoad offers an AI-powered consumer engagement platform. The platform combines event management with feedback and analytics, providing solutions for various industries such as Alcohol, CPG, and Retail.
How Much Funding Has AnyRoad Raised?
- Series B
- Amount Raised: USD 47,000,000
- Date: February 2022
- Lead Investors: BlackRock
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing investment in product development, integrations, and go-to-market strategy, with a focus on hiring talent in data science, engineering, and machine learning.
- Series A
- Amount Raised: USD 10,000,000
- Date: March 2021
- Lead Investors: Andreessen Horowitz, Runa Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the company's capabilities and scale its experiential marketing platform.
- Series A
- Amount Raised: USD 9,200,000
- Date: June 2019
- Lead Investors: Andreessen Horowitz
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance the platform's features and increase market reach.
- Seed
- Date: April 2019
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage development and market entry.
- Seed
- Date: March 2018
- Investor Count: 1
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the product and attract initial customers.
- Seed
- Date: April 2017
- Lead Investors: Precursor Ventures
- Investor Count: 7
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To refine the platform and prepare for larger funding rounds.
- Pre-Seed
- Date: May 2015
- Investor Count: 20
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the company and develop the initial product.
- Pre-Seed
- Date: December 2014
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund early-stage operations and product development.
- Seed
- Date: May 2013
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's journey and build the foundational technology.
Total Amount Raised: USD 66,200,000. Current Valuation: Not publicly disclosed.
Key Investors
- BlackRock
- Details: BlackRock is a global investment management corporation. It is one of the world's largest asset managers.
- Investment Focus Areas: Asset management, financial services, technology.
- Notable Investments: Uber, Airbnb, Palantir Technologies.
- Andreessen Horowitz
- Details: Andreessen Horowitz is a private venture capital firm that backs bold entrepreneurs building the future through technology. It is known for its investments in high-growth technology companies.
- Investment Focus Areas: Technology, software, consumer internet, enterprise software.
- Notable Investments: Facebook, Twitter, Airbnb, Lyft.
- Runa Capital
- Details: Runa Capital is a global venture capital firm built by serial entrepreneurs. It invests in early-stage software and deep tech companies.
- Investment Focus Areas: Cloud computing, machine learning, SaaS, deep tech.
- Notable Investments: Nginx, MariaDB, Zopa.
- Precursor Ventures
- Details: Precursor Ventures is a venture capital firm focused on investing in pre-seed companies. It aims to support early-stage technology companies.
- Investment Focus Areas: Early-stage technology companies, pre-seed and seed investments.
- Notable Investments: The Athletic, Clearbanc, Finix.
- Kaiser Permanente
- Details: Kaiser Permanente is an integrated managed care consortium based in Oakland, California. It provides healthcare services and health insurance.
- Investment Focus Areas: Healthcare, medical technology, wellness.
- Notable Investments: Health Catalyst, Omada Health, Ginger.
What's Next for AnyRoad?
As AnyRoad continues to ride the wave of the booming experience economy, the company is poised to capitalize on significant opportunities. With 81% of brands planning to match or exceed pre-pandemic experiential budgets, AnyRoad's ERM platform is well-positioned to expand its reach. The company supports over 400 brands, delivering 200,000 experiences monthly, and aims to enhance its product with advanced analytics and machine learning capabilities.
Future fundraising opportunities appear promising as AnyRoad scales its operations and product offerings. The successful Series B round, led by BlackRock, indicates strong investor confidence. Additional funding rounds could further bolster the company's market presence and technological advancements.
However, challenges lie ahead. Competition from other experiential marketing platforms and the need to ensure data privacy and security are significant hurdles. Adapting to post-pandemic consumer behavior will also be crucial. Despite these challenges, AnyRoad's strategic focus on data-driven insights and consumer engagement positions it for continued growth and success.
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