Total amount raised
$66.2 Millions
Latest funding date
02/01/2022
Location
AnyRoad has successfully raised significant funding through multiple rounds, with the latest being a Series B round closed on February 24, 2022. The platform is a market leader in experiential marketing, enabling businesses to optimize their events, tours, classes, and activations to enhance consumer brand loyalty and drive greater ROI.
With backing from 36 investors, including Tantauco Ventures and Andreessen Horowitz, AnyRoad offers a comprehensive suite of tools like Experience Manager and Guest Experience. Keep reading to explore the intricacies of AnyRoad's fundraising journey and the investors supporting this innovative platform.
What Is AnyRoad?
Founded in 2014 by Daniel Yaffe and Jonathan Yaffe, AnyRoad is headquartered in San Francisco, California. The company operates within the experiential marketing industry, providing a platform that enables businesses to optimize events, tours, classes, and activations.
With an employee count ranging from 101 to 250, AnyRoad offers a suite of tools including Experience Manager and Guest Experience. The platform is designed to help brands enhance consumer loyalty and drive greater ROI through data-driven insights and comprehensive event management solutions.
How Much Funding Has AnyRoad Raised?
- Pre-Seed Round
- Amount Raised: Not publicly disclosed
- Date: December 7, 2014
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Initial funding to develop the core platform and validate the business model.
- Pre-Seed Round
- Amount Raised: Not publicly disclosed
- Date: May 28, 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the platform and begin initial market penetration.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: May 3, 2013
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and enhance product features.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: April 4, 2017
- Lead Investors: Precursor Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and increase market reach.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: March 14, 2018
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue product development and expand customer base.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: April 11, 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance technology and support business growth.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: April 30, 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate market expansion and product innovation.
- Series A
- Amount Raised: $9.2M
- Date: June 4, 2019
- Lead Investors: Andreessen Horowitz
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the platform and expand into new markets.
- Series A
- Amount Raised: $10M
- Date: March 24, 2021
- Lead Investors: Andreessen Horowitz, Runa Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance data capabilities and support rapid growth.
- Series B
- Amount Raised: $47M
- Date: February 24, 2022
- Lead Investors: BlackRock
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support product development, integrations, and go-to-market strategy.
Total Amount Raised: $66.2M. Current Valuation: Not publicly disclosed.
Key Investors
- BlackRock
- Details: BlackRock is a global investment management corporation. It led the Series B funding round for AnyRoad.
- Investment Focus Areas: Asset management, financial services, technology.
- Notable Investments: Not publicly disclosed.
- Andreessen Horowitz
- Details: Andreessen Horowitz (a16z) is a venture capital firm. David Ulevitch, a general partner at Andreessen Horowitz, is quoted in the press release.
- Investment Focus Areas: Technology, healthcare, financial services.
- Notable Investments: Facebook, Airbnb, Lyft.
- Runa Capital
- Details: Runa Capital is a venture capital firm that participated in the Series B funding round for AnyRoad. It focuses on early-stage investments.
- Investment Focus Areas: Software, cloud computing, machine learning.
- Notable Investments: Nginx, MariaDB, Zopa.
- Precursor Ventures
- Details: Precursor Ventures is an existing investor in AnyRoad that participated in the Series B funding round. The firm focuses on pre-seed investments.
- Investment Focus Areas: Technology, consumer products, healthcare.
- Notable Investments: The Athletic, Clearbanc, Finix.
- Kaiser Permanente
- Details: Kaiser Permanente is a leading healthcare provider and not-for-profit health plan. It participated in the Series B funding round for AnyRoad.
- Investment Focus Areas: Healthcare, medical technology, wellness.
- Notable Investments: Not publicly disclosed.
What's Next for AnyRoad?
As AnyRoad continues to ride the wave of the booming experience economy, the company is poised to capitalize on the increasing budgets brands are allocating to experiential marketing. With 81% of brands planning to match or exceed their pre-pandemic experiential budgets, AnyRoad's platform is well-positioned to provide the data-driven insights that brands need to understand their consumers better and build stronger relationships.
Future fundraising opportunities seem promising, given the successful Series B round led by BlackRock. The company’s significant growth, including tripling its top-line revenue in 2021, suggests that additional investment rounds could be on the horizon to further scale the business and expand into new markets and verticals.
However, challenges remain. AnyRoad will need to navigate competition from other experiential marketing and data analytics platforms while ensuring data privacy and security. Adapting to changes in consumer behavior post-pandemic will also be crucial for sustained growth. Despite these hurdles, the company’s focus on product development and hiring talent in data science, engineering, and machine learning positions it well for future success.
Use Clay to Get Funding Data
Sales professionals, leverage Clay’s platform to access comprehensive fundraising data on companies like AnyRoad and gather other critical business insights. Sign up for free to start optimizing your sales strategies today.
