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Total amount raised
$51.75M
Latest funding date
2025-05-15
Location
Reebelo has successfully raised funding through five rounds, with the latest being a Convertible Note round. The company is backed by 12 investors, including notable names like FJ Labs and Cathay Innovation.
What Is Reebelo?
Reebelo is a marketplace for refurbished electronics and lifestyle products, connecting buyers and sellers. The company operates in various industry categories, including Consumer Goods, E-Commerce, Electronics, Marketplace, and Mobile Devices. It is located in San Mateo, California, and has a workforce of 101-250 employees.
Specializing in certified refurbished technology products, Reebelo offers a wide range of items such as smartphones, laptops, tablets, and home appliances. The company emphasizes quality and affordability, providing a 12-month warranty, free delivery, and a 30-day trial on their products.
How Much Funding Has Reebelo Raised?
- Pre-Seed Round
- Amount Raised: USD 100,000
- Date: October 2019
- Lead Investors: Antler (via incubator program)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the initial business setup and support early-stage growth.
- Seed Round
- Amount Raised: USD 1,250,000
- Date: June 2020
- Lead Investors: June Fund
- Participants: Antler
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage growth and expand market presence.
- Series A Round
- Amount Raised: USD 20,000,000
- Date: February 2022
- Lead Investors: Cathay Innovation, June Fund
- Participants: FJ Labs, KREAM (Naver affiliate), Moore Strategic Ventures, French Partners, Gandel Invest, Antler, Maximilian Bittner, Michael Cassau
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel business growth and expansion into new markets.
- Series A Extension Round
- Amount Raised: USD 29,000,000
- Date: March 2023
- Lead Investors: Cathay Innovation
- Participants: Moore Strategic Ventures, Gandel Invest, Antler
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate business expansion in the U.S. market and expand to Canada.
- Later Stage VC Round
- Amount Raised: Not publicly disclosed
- Date: November 2024
- Lead Investors: Quista Technology
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand inventory, reach more markets, and improve customer experience.
- Convertible Note Round
- Amount Raised: Not publicly disclosed
- Date: May 2025
- Lead Investors: FJ Labs
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing business operations and future growth initiatives.
Total Amount Raised: At least USD 50,350,000 based on disclosed funding (with additional undisclosed amounts from the November 2024 and May 2025 rounds). Current Valuation: Not publicly disclosed.
Key Investors
- Cathay Innovation
- Details: Cathay Innovation is a global venture capital firm that led multiple funding rounds for Reebelo, including the Series A and Series A Extension rounds.
- Investment Focus Areas: Technology, Healthcare, Fintech
- Notable Investments: Chime, Ledger, Glovo
- June Fund
- Details: June Fund is a venture capital firm that co-led Reebelo's Seed and Series A rounds, focusing on early-stage investments.
- Investment Focus Areas: Technology, Consumer Goods, E-Commerce
- Notable Investments: Not publicly disclosed
- FJ Labs
- Details: FJ Labs is a New York-based venture capital firm that participated in Reebelo's Series A round and led the May 2025 Convertible Note round.
- Investment Focus Areas: Marketplaces, E-Commerce, Technology
- Notable Investments: Not publicly disclosed
- Antler
- Details: Antler is a global early-stage venture capital firm that backed Reebelo from the Pre-Seed stage through the Series A Extension.
- Investment Focus Areas: Technology, Consumer Goods, E-Commerce
- Notable Investments: Not publicly disclosed
- Quista Technology
- Details: Quista Technology is Reebelo's US-based parent company that provided additional capital in November 2024 to support inventory expansion and market growth.
- Investment Focus Areas: Technology, E-Commerce, Consumer Electronics
- Notable Investments: Not publicly disclosed
What's Next for Reebelo?
Reebelo's future looks promising as it continues to expand its footprint in the U.S. market, with plans to open a second office and grow its team. The company is also eyeing the Canadian market, aiming to tap into the burgeoning circular economy, which is expected to double in value by 2026. This expansion presents a significant opportunity for Reebelo to increase its customer base and market share.
Given its rapid growth and strong investor interest, Reebelo is well-positioned for future fundraising rounds to support its ambitious expansion plans. The company's focus on sustainable consumption and embedded financial services aligns well with current industry trends, making it an attractive prospect for investors.
However, Reebelo will face challenges such as competition from other refurbished electronics marketplaces and ensuring the quality of its products. Navigating regulatory requirements and managing logistics across multiple regions will also be critical as the company scales its operations globally.
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