Total amount raised
$30.3 Million
Latest funding date
11/1/2022
Location
Cashkaro has successfully raised funds over 5 rounds, with its latest being a Series C. Among the investors backing the company are Affle and Korea Investment Partners.
Keep reading to explore the intricacies of Cashkaro's fundraising journey and the investors supporting this innovative platform.
What Is Cashkaro?
Cashkaro, founded in Gurgaon, Haryana, India, operates in the Coupons, Customer Service, E-Commerce, Internet, and Retail industries. The company has an employee count ranging from 251 to 500.
Cashkaro is a platform that offers discount coupons, cashback offers, and promo codes for various online retailers. Users can earn cashback by shopping through Cashkaro's links and can transfer the cashback to their bank accounts, UPI, or take it as Amazon/Flipkart gift cards.
How Much Funding Has Cashkaro Raised?
- Angel Round
- Amount Raised: USD 750,000
- Date: July 2013
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the platform and establish initial operations.
- Series A
- Amount Raised: USD 3,800,000
- Date: November 2015
- Lead Investors: Kalaari Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the user base and enhance the platform's technology.
- Series Unknown
- Amount Raised: Not publicly disclosed
- Date: January 2016
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing growth and operational scaling.
- Series B
- Amount Raised: USD 10,000,000
- Date: September 2020
- Lead Investors: Korea Investment Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale user acquisition, marketing, and expand into new business verticals.
- Series C
- Amount Raised: USD 16,000,000
- Date: November 2022
- Lead Investors: Affle
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the CashKaro and EarnKaro brands, develop new technology and products, and scale user acquisition.
Total Amount Raised: USD 30,550,000. Current Valuation: Not publicly disclosed.
Key Investors
- Affle Global Pte. Ltd. (AGPL)
- Details: Affle Global is a Singapore-based company specializing in consumer intelligence platforms and mobile advertising. They led the Series C funding round for Cashkaro.
- Investment Focus Areas: Mobile marketing, technology-driven companies, consumer engagement.
- Notable Investments: Investments in digital advertising and consumer engagement platforms.
- Korea Investment Partners
- Details: Korea Investment Partners is a leading investment firm from South Korea. They have been involved in multiple funding rounds for Cashkaro.
- Investment Focus Areas: Technology, healthcare, consumer sectors.
- Notable Investments: Yanolja, Woowa Brothers, Toss.
- Kalaari Capital
- Details: Kalaari Capital is a prominent venture capital firm investing in early to growth-stage startups in India. They participated in the Series A funding round for Cashkaro.
- Investment Focus Areas: Early-stage technology startups, e-commerce, consumer services.
- Notable Investments: Dream11, Cure.fit, Urban Ladder.
- Ratan Tata
- Details: Ratan Tata is an influential Indian industrialist and former chairman of Tata Sons. He has invested in Cashkaro through various funding rounds.
- Investment Focus Areas: Technology, e-commerce, consumer services.
- Notable Investments: Ola, Paytm, Snapdeal.
What's Next for Cashkaro?
Cashkaro is poised for significant growth, with plans to expand its user base from 20 million to over 100 million. The company aims to leverage its recent funding to enhance its technology and product offerings, providing more data-driven solutions to online shoppers in India. This expansion presents a substantial opportunity for Cashkaro to solidify its position in the e-commerce ecosystem.
Future fundraising opportunities seem promising as Cashkaro continues to scale and explore new business verticals. The strategic investment from Affle Global is expected to deepen their collaboration, potentially leading to further rounds of funding to support their ambitious growth plans.
However, Cashkaro may face challenges such as maintaining cost-efficient growth, managing competition from other cashback platforms, and ensuring continuous innovation. Balancing these factors will be crucial as the company navigates its path forward.
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