Total amount raised
$117.7 Million
Latest funding date
8/1/2021
Location
Peak has successfully navigated five funding rounds, securing investments from notable venture capital firms such as Octopus Ventures, Praetura Ventures, and SoftBank Vision Fund. The company has been acquired by UiPath, enhancing its capabilities in delivering advanced AI solutions.
Peak's AI platform offers tailored solutions for inventory management, pricing optimization, and customer interactions, making it a trusted partner for leading businesses. Keep reading to explore the intricacies of Peak's fundraising journey and the investors backing this innovative platform.
What Is Peak?
Peak, based in Manchester, United Kingdom, is a decision intelligence company specializing in AI software solutions. Founded by Richard Potter, the company operates in industries such as analytics, artificial intelligence, big data, business intelligence, and machine learning.
With a workforce of 101-250 employees, Peak offers tailored AI solutions for inventory management, pricing optimization, and customer interactions. The company has been acquired by UiPath, enhancing its capabilities in delivering advanced AI solutions to businesses.
How Much Funding Has Peak Raised?
- Seed Round
- Amount Raised: USD 1,350,000
- Date: July 2016
- Lead Investors: Praetura Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial version of their AI platform and establish a market presence.
- Series A Round
- Amount Raised: USD 5,540,000
- Date: September 2017
- Lead Investors: MMC Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the platform and expand the customer base.
- Series A Round
- Amount Raised: USD 14,800,000
- Date: April 2020
- Lead Investors: MMC Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance platform capabilities and support rapid growth.
- Series B Round
- Amount Raised: USD 21,000,000
- Date: February 2021
- Lead Investors: Oxx
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support growth and platform development.
- Series C Round
- Amount Raised: USD 75,000,000
- Date: August 2021
- Lead Investors: SoftBank Vision Fund
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the platform, enter new markets, and hire 200 new employees.
Total Amount Raised: USD 117,690,000. Current Valuation: Not publicly disclosed.
Key Investors
- SoftBank Vision Fund 2
- Details: SoftBank Vision Fund 2 is known for its large-scale investments in technology and AI-driven companies. It aims to support companies that can optimize entire value chains through AI.
- Investment Focus Areas: AI, technology, e-commerce, consumer-facing businesses.
- Notable Investments: The Hut Group, various AI and tech startups.
- Oxx
- Details: Oxx focuses on investing in B2B software companies that have the potential for significant growth and impact. They are known for their strategic investments in the software sector.
- Investment Focus Areas: B2B software companies.
- Notable Investments: Not specified.
- MMC Ventures
- Details: MMC Ventures is a venture capital firm that invests in early-stage and growth-stage technology companies across various sectors. They are known for their strategic support and capital investments.
- Investment Focus Areas: Early-stage and growth-stage technology companies.
- Notable Investments: Not specified.
- Praetura Ventures
- Details: Praetura Ventures focuses on providing capital and support to early-stage businesses, particularly those based in the North of England. They are known for their regional investment strategy.
- Investment Focus Areas: Early-stage businesses in the North of England.
- Notable Investments: Not specified.
- Arete
- Details: Arete is an investment firm that participated in Peak AI's previous funding rounds. They are known for their strategic investments in various sectors.
- Investment Focus Areas: Not specified.
- Notable Investments: Not specified.
What's Next for Peak?
Peak's future looks promising as it continues to expand its decision intelligence platform, targeting new markets and industries. With a recent $75 million Series C funding round, the company plans to open new offices in the USA and India, hire over 200 new employees, and increase R&D investment. This expansion is expected to significantly boost its customer base, which already includes major brands like Nike, PepsiCo, and KFC.
Given the strong investor interest, particularly from SoftBank Vision Fund 2, Peak is well-positioned for future fundraising opportunities. The growing demand for AI-driven business process optimization and digital transformation presents substantial growth potential. However, the company must navigate challenges such as maintaining platform accessibility for non-technical users and managing rapid global expansion.
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