Total amount raised
$40.7 Million
Latest funding date
11/1/2021
Location
Babylist has successfully raised funds through four distinct funding rounds, with the latest being a Series C round led by Norwest Venture Partners. The platform offers a universal baby registry, allowing users to add items from any store, along with expert-selected products and health services.
Keep reading to explore the intricacies of Babylist's fundraising journey and the investors backing this innovative platform.
What Is Babylist?
Babylist, founded in 2011, is a comprehensive platform designed to help expecting parents create baby registries. Located in Emeryville, California, the company offers a universal registry feature that allows users to add items from any store, along with expert-vetted guides on various baby-related topics.
Operating in industries such as baby products, e-commerce, and health care, Babylist has grown to employ between 251-500 people. The platform also provides curated baby products and health services, supporting families from pregnancy through the early years of parenting.
How Much Funding Has Babylist Raised?
- Series C
- Amount Raised: USD 40,000,000
- Date: November 2021
- Lead Investors: Norwest Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To broaden Babylist's offerings, deepen its trusted content, build out its tech stack, open showrooms, and explore international expansion.
- Series Unknown
- Date: February 2018
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Likely aimed at expanding product offerings and scaling operations.
- Seed
- Amount Raised: USD 650,000
- Date: June 2013
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage development and market entry.
- Seed
- Date: July 2012
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the initial platform and begin operations.
Total Amount Raised: USD 40,650,000. Current Valuation: Not publicly disclosed.
Key Investors
- Norwest Venture Partners
- Details: Norwest Venture Partners is a global, multi-stage investment firm that has been investing in companies for over 60 years. Sonya Brown, a General Partner at Norwest, joined Babylist's Board of Directors as part of their investment.
- Investment Focus Areas: Consumer, enterprise, healthcare
- Notable Investments: Uber, Spotify, Casper
- Halogen Ventures
- Details: Halogen Ventures is a venture capital firm that focuses on early-stage investments, particularly in female-founded consumer technology companies. They participated in Babylist's Series C funding round.
- Investment Focus Areas: Consumer technology, female entrepreneurs
- Notable Investments: The Skimm, Glamsquad, Carbon38
- 500 Global
- Details: 500 Global, formerly known as 500 Startups, is a venture capital firm that invests in early-stage companies across various sectors. They were part of Babylist's Series C funding round.
- Investment Focus Areas: Technology, consumer, healthcare
- Notable Investments: Canva, Credit Karma, Udemy
- Next Play Capital
- Details: Next Play Capital is a venture capital firm that focuses on investing in top-tier venture funds and direct investments in growth-stage technology companies. They participated in Babylist's Series C funding round.
- Investment Focus Areas: Technology, consumer
- Notable Investments: Airbnb, Pinterest, SpaceX
- Marcy Venture Partners
- Details: Marcy Venture Partners is a venture capital firm co-founded by Jay-Z, Jay Brown, and Larry Marcus, focusing on consumer brands and culture. They were part of Babylist's Series C funding round.
- Investment Focus Areas: Consumer brands, culture
- Notable Investments: Savage X Fenty, Partake Foods, Hungry
What's Next for Babylist?
Babylist is poised for significant growth, with opportunities to expand its services to the entire baby community, open new showrooms, and explore international markets. The baby products market, valued at $67 billion, is expected to grow to $88.7 billion in the next five years, providing a substantial opportunity for Babylist to capture a larger market share.
Future fundraising rounds are likely as Babylist continues to scale its operations and enhance its technology stack. The company's profitable business model and robust growth trajectory make it an attractive investment for venture capital firms. However, challenges such as competition from other baby product retailers, managing supply chain logistics, and adapting to changing consumer preferences will need to be navigated carefully.
Use Clay to Get Funding Data
Sales professionals, take your strategy to the next level by leveraging Clay's platform to access comprehensive fundraising data on companies like Babylist and gather other critical business insights.
Sign up for free to start unlocking valuable information that can drive your sales success.
