.png)
Total amount raised
$203.5M
Latest funding date
2023-03-23
Location
Good Eggs has successfully raised funding over 10 rounds, with the latest being a Venture - Series Unknown round. The company has attracted a total of 27 investors, including notable names like Glade Brook Capital Partners and Benchmark.
Acquired by GrubMarket, Good Eggs continues to grow as an online grocer and meal kit delivery service. Keep reading to explore the intricacies of Good Eggs' fundraising journey and the investors backing this innovative platform.
Good Eggs, the pioneering online grocery and meal kit delivery service, has raised funding across multiple rounds backed by a notable roster of investors including Glade Brook Capital Partners, Benchmark, Sequoia Capital, and Index Ventures.
Keep reading to explore Good Eggs' complete fundraising journey, key backers, and what's next for the company.
What Is Good Eggs?
Good Eggs is an Oakland, California-based online grocer and meal kit delivery service founded in 2011. The company's mission is to reinvent the food system by delivering absurdly fresh, locally sourced groceries — produce, meat, seafood, bakery items, chef-made meals, and household essentials — directly to consumers' doors. Good Eggs partners with local farms, artisan producers, and sustainable food makers to curate its marketplace, serving customers across the San Francisco Bay Area and Los Angeles. In August 2024, Good Eggs was acquired by GrubMarket, a B2B produce and grocery logistics company valued at $3.5 billion.
How Much Funding Has Good Eggs Raised?
- Seed Round
- Amount Raised: USD 2,000,000 (approximate; reported by ZoomInfo)
- Date: 2013
- Lead Investors: Undisclosed
- Participants: Undisclosed
- Series A
- Amount Raised: USD 8,500,000
- Date: September 2013
- Lead Investors: Sequoia Capital
- Participants: Harrison Metal, Baseline Ventures, Collaborative Fund, Westly Group, Correlation Ventures, New Island Capital, Max Ventilla (angel), Mitch Kapor
- Series B
- Amount Raised: USD 21,000,000
- Date: September 2014
- Lead Investors: Index Ventures
- Participants: Baseline Ventures, Sequoia Capital, Collaborative Fund, and others
- Venture Round
- Amount Raised: USD 15,000,000
- Date: July 2016
- Lead Investors: Index Ventures
- Participants: Obvious Ventures, S2G Ventures, DNS Capital, Collaborative Fund, Uprising
- Series C
- Amount Raised: USD 50,000,000
- Date: May 2018
- Lead Investors: Benchmark
- Participants: Index Ventures, Obvious Ventures, S2G Ventures, DNS Capital, Collaborative Fund, Uprising
- Series D
- Amount Raised: USD 100,000,000
- Date: February 2021
- Lead Investors: Glade Brook Capital Partners
- Participants: GV (Google Ventures), Tao Invest, Finistere Ventures, Rich Products Ventures, Benchmark, Index Ventures, S2G Ventures, DNS Capital, Obvious Ventures
- Series Unknown
- Amount Raised: USD 7,000,000
- Date: March 2023
- Lead Investors: Glade Brook Capital Partners
- Participants: Undisclosed
Total Amount Raised: At least $203.5M based on disclosed funding across all rounds.
Key Investors
- Glade Brook Capital Partners
- Details: Greenwich, Connecticut-based investment firm that led Good Eggs' $100M Series D in February 2021 and participated in the company's most recent $7M round in March 2023. Glade Brook is one of Good Eggs' most significant and consistent backers in its later stages.
- Benchmark
- Details: Benchmark led Good Eggs' $50M Series C in May 2018, with general partner Bill Gurley joining the company's board of directors. Benchmark also participated in the Series D round in 2021.
- Sequoia Capital
- Details: Sequoia Capital led Good Eggs' $8.5M Series A in September 2013, with partner Bryan Schreier joining the board of directors. Sequoia was one of Good Eggs' earliest institutional backers.
- Index Ventures
- Details: Index Ventures led Good Eggs' $21M Series B in September 2014 and the $15M venture round in July 2016, and continued as a participant through the Series D in 2021. Index Ventures has been one of Good Eggs' most enduring investors.
- Obvious Ventures
- Details: Obvious Ventures participated in Good Eggs' 2016 venture round, the 2018 Series C, and the 2021 Series D, demonstrating sustained support for the company's sustainability-focused grocery mission.
What's Next for Good Eggs?
Good Eggs is well-positioned to continue its mission of revolutionizing the online grocery space. With its recent acquisition by GrubMarket in August 2024, Good Eggs gains access to a larger operational infrastructure and logistics network. The company will likely continue to expand its sustainable grocery delivery services while leveraging GrubMarket's resources to scale further in the Bay Area and Los Angeles markets.
Use Clay to Get Funding Data
Sales professionals, leverage Clay's platform to access comprehensive fundraising data on companies like Good Eggs and thousands of other startups. Sign up for free today and unlock the funding intelligence your team needs to prospect smarter and close more deals.
